Michael Brown
Analyst · Deutsche Bank. Please go ahead.
Absolutely. So, one of the elements that we laid out is we want to grow our addressable market. The subscription business allows us both on a B2B and a B2C basis to grow our ecosystem of who we're developing capital -- capital light transactions from, recurring revenues, capital light. And on the B2B side, the Panorama Travel Solutions, we really laid out a few keyway stations to know that we're being successful. The first was, can we provide a value proposition to white-label clubs? In the first year, we've seen 18 sign-ups in our development pipeline. It's very full on -- and I would even argue it's accelerating nicely. The next step is an activation phase, which is turning an addressable market into true memberships, and it's why we wanted to highlight the National Association of Realtors. We laid out, at Investor Day, that we expected activation to be 3% to 4%, and in 4 months, we're already at 0.5%. We haven't even really hit a peak summer season, and so we're seeing very good proof points on the activation phase. And then, the last is going to be transaction size. And we know that if we get the transaction size, we expect in the $300 to $400 range, the margins will come with it. So, it's picked a funnel of -- acquire brands, then activate the brands, and then -- or activate the members within that brand, and then monitor transaction size. And given that the Travel and Leisure Club, our D2C, our direct-to-consumer, is about six months to nine months behind the launch of Panorama Travel Solutions, we'll be looking at very similar metrics as we start to see activation into the B2C side of our business in the Travel and Leisure Club.