Douglas Yearley
Analyst · JPMorgan. Please go ahead.
Sure. We do track it as best we can. And in those markets that are seeing more and more of the northeasterners and the Californians. And that's not the only migration right? But those are the two big ones. You've got the Boston to Washington D.C. corridor that's moving South or moving West, and you've got the Californians who are – they're moving to East somewhere, nowhere to go west. We're at about 40% of our sales in those accepting markets are people coming from what I just mentioned. Now, there's some markets that are 50%, 60%, there's others that may be lower. But that's call it about almost half, right, just shy of half of the buyers are coming from out of state. And it's – the phenomenon is fascinating. We've never seen migration like this. It obviously caught wind early in the pandemic when people thought they would be working in their sweat pants from their kitchen table forever. But it's continuing as people now realize that, well maybe, I'm not at my kitchen table every day of the week. But Austin, Texas, the pricing in Austin, which is the pricing power of Austin, which is number one in the country is driven by California. Plain and simple. The pricing power of Boise Idaho, of Reno, of Phoenix, of Vegas, of Florida, where we're in Charleston, we're in Greenville, South Carolina, Atlanta, Raleigh, Charlotte. It's the obvious market, Denver. I mean this can go on this – I need to cut it off here. So they they're moving from areas that are very expensive. The homes are expensive, that taxes are high. And it's giving us more power to raise the price without affordability issues being apparent. The traffic is holding up. Yes, a year ago, could the California have gotten one of our homes in Boise for 400 and is it now 600? Yes, but it's a $1 million house, they're trading out of in California or maybe it's $1.2 million now and it was $1 million a year ago. And so – and their monthly payment is so much less because of the tax structure. So we are very happy and we're benefiting from these migration patterns from expensive to less expensive.