Earnings Labs

Toll Brothers, Inc. (TOL)

Q3 2024 Earnings Call· Wed, Aug 21, 2024

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Transcript

Operator

Operator

Good morning, and welcome to the Toll Brothers Third Quarter Fiscal Year 2024 Conference Call. [Operator Instructions] The company is planning to end the call at 9:30 when the market opens. [Operator Instructions] Please note, this event is being recorded. I would now like to turn the conference over to Douglas Yearley, CEO. Please go ahead.

Douglas Yearley

Analyst

Thank you, Dave. Good morning. Welcome, and thank you for joining us. With me today are Marty Connor, Chief Financial Officer; Rob Parahus, President and Chief Operating Officer; Wendy Marlett, Chief Marketing Officer; and Gregg Ziegler, Senior VP, Treasurer and our Head of Investor Relations. As usual, I caution you that many statements on this call are forward-looking based on assumptions about the economy, world events, housing and financial markets, interest rates, the availability of labor and materials, inflation and many other factors beyond our control that could significantly affect future results. Please read our statement on forward-looking information in our earnings release of last night and on our website to better understand the risks associated with our forward-looking statements. We had another terrific quarter and are very pleased with our fiscal third quarter results. We delivered 2,814 homes at an average price of $968,000 generating record third quarter home sale revenues of $2.72 billion. Our adjusted gross margin of 28.8% exceeded guidance by 110 basis points primarily due to greater efficiencies in our homebuilding operations, as well as favorable mix. Our SG&A expense was 9.0% of home sale revenues or 20 basis points better than guidance. Outperformance in both the topline and then our margin drove earnings of $3.60 per diluted share, keeping us on track to deliver another great year for Toll Brothers. In the third quarter, we signed 2,490 net contracts for $2.4 billion, up approximately 11% in both units and dollars compared to last year's third quarter. On a per community basis, we sold at a pace of 2.1 homes per month, down slightly versus the 2.2 pace we sold in last year's third quarter. Demand in our third quarter was uneven. May started out strong, but slowed into and through June. July was the strongest…

Martin Connor

Analyst

Thanks, Doug. Good morning, everyone. Thanks for being with us. It was a great quarter. We earned $504 million before taxes and $375 million after or $3.60 of earnings per diluted share, well above the earnings we guided to last quarter. Home sale revenues were $2.72 billion in the quarter, a third quarter record and an increase of 2% compared to one year ago. We delivered 2,814 homes in the quarter, up 11.5% year-over-year. This unit growth is a direct outcome of our strategies of broadening our price points and increasing our supply of spec homes. Based on our third quarter results and our expectations for the fourth quarter, we are raising our full year deliveries guidance. We now expect to deliver between 10,650 and 10,750 homes, an increase of 100 homes at the midpoint of our previous guidance. We are also increasing guidance for full year average delivered price by $10,000 to $975,000. This translates to a homebuilding revenue projection of between $10.4 billion and $10.5 billion for the full year or over $200 million of additional revenue compared to the midpoint of our previous guidance. We signed 2,490 net contracts in the third quarter for $2.4 billion, up approximately 11% in dollars and units. The average price of contracts signed in the quarter was approximately $967,000, which was about flat compared to both the third quarter of last year and the second quarter of this year. Our third quarter adjusted gross margin was 28.8% compared to 29.3% in the third quarter of 2023 and this was 110 basis points better than we had projected. The outperformance to guide was due primarily to greater efficiency in our homebuilding operations, as well as favorable mix. With the outperformance in our third quarter, we are raising our full year adjusted gross…

Douglas Yearley

Analyst

Thank you, Marty. Before I open it up for questions, I'd like to recognize the hard work of all of our Toll employees. It is their passion for our business, dedication to our luxury brand and commitment to our customers that will ensure our continued success. Dave, let's open it up for questions.

Operator

Operator

[Operator Instructions] Our first question comes from Stephen Kim with Evercore ISI. Please go ahead.

Stephen Kim

Analyst

Yes, thanks very much guys. Appreciate all the color so far and good job in the quarter. I wanted to ask - sure. Yes. I wanted to ask you about profitability and I was intrigued by your comment about greater efficiency in the homebuilding operations. Wanted to just sort of get a sense of, if you could elaborate there, and that seems to imply that there's a degree of sustainability to the strength that we're seeing in your margins. And so, I know you haven't given guidance here for 2025, but it would be helpful for, I think us to hear you comment on the call it the 17.5% operating margin you're generating this year. How sustainable you think that is generally? Is that a number that you think is inflated, by any particular variables, or is that a level that you sort of, as you look forward across your business over the next several years, is that a level that you sort of feel is a reasonable level, to use as kind of a base?

Douglas Yearley

Analyst

Thanks, Steve. Great question. The quick answer is yes. We believe that operating margin you referenced is sustainable. We are targeting long-term with this new business model of a very wide price point, a very wide geography, about 50% spec, more and more affordable luxury communities, a longer-term gross margin in the 27% to 28% range. And as we become more efficient on the SG&A line, which you've seen over the last couple of years, we think that operating margin long-term is definitely sustainable.

Stephen Kim

Analyst

Well, that's super clear. So appreciate that. And that's obviously very encouraging. Was wondering if you could talk a little bit about your - a little bit more about your spec model. What was the actual number of specs, both finished and in total specs that you had in the quarter? And then I had a follow-up regarding what that, about that level?

Martin Connor

Analyst

At the end of the quarter, Steve, we had around 3,400 specs. Around 750 of those were at CO or beyond or 1.8 per community.

Stephen Kim

Analyst

That's interesting. Okay, so you had about 8.5 per community total. But finished was, you said, below two. That level of - those levels of specs, is that a number that we - are those numbers per community, what we can also expect going forward? Or is that. Or do you see this changing, growing, perhaps, as we go forward?

Martin Connor

Analyst

Steve, we're starting a spec essentially for every home we sell. So the starts and specs starts include one BTO and one spec, kind of 50-50. BTO is build-to-order.

Douglas Yearley

Analyst

Yes.

Stephen Kim

Analyst

And I think we've hit a bit...

Douglas Yearley

Analyst

Not Bachmann Turner over there for the older people on the call.

Martin Connor

Analyst

So, we are taking care of business here, Doug. So I think we've hit a bit of an equilibrium point here on our up to 50% spec strategy. Now, that'll vary a little bit in terms of settlements or sales, quarter-to-quarter, but strategically, we've kind of hit our equilibrium point here.

Douglas Yearley

Analyst

And it's important. I know, Steve, we talked about before, as you know, but we choice at Toll Brothers is still alive and well. It's still very important, not just on the build-to-order business, but we do hope that at least half of the spec buyers, are buying early enough that they have enough time to pick some level of finishes. If you buy it very early, you can hit that design studio, and truly customize the inside of your home. If you buy it a little bit later, you have some opportunity for flooring, for kitchen cabinets, for countertops. And then of course, there are some, as we described, that get to the end, can be delivered quickly for that buyer that wants a faster move in. So, we do define the spec as a foundation in the ground without a buyer, and we mark it accordingly. So that choice is still, a big part of that business model that also drives a little bit more margin, because as the upgrades to the design studio tend to be accretive to the company margin.

Stephen Kim

Analyst

Yes, absolutely. And the level of finished specs here per community is very encouraging. I would say below two per community. That's not at all an unusually high number. So it's very clear that your process is working so. Great. Well, appreciate all the color. Thanks very much.

Douglas Yearley

Analyst

Thank you.

Operator

Operator

And the next question comes from John Lovallo with UBS. Please go ahead.

John Lovallo

Analyst · UBS. Please go ahead.

Morning, guys. Thanks for taking my questions as well. Maybe just following up on?

Douglas Yearley

Analyst · UBS. Please go ahead.

Hi John.

John Lovallo

Analyst · UBS. Please go ahead.

Hi, how are you? Maybe just following up on Steve's question. Your backlog has continued to kind of get worked down over the past few years. I mean, how confident are you that improved cycle times, and this increased spec level can continue to drive delivery growth as we move into 2025?

Douglas Yearley

Analyst · UBS. Please go ahead.

We're very confident. We're doing it right now. And the more, as we've talked about, if we can keep this spec at about 50-50, those houses are being built faster, we're able to deliver them quicker. The conversion rate on our backlog, has come down and will continue to come down as this. Excuse me, will continue to go up. My apologies. We'll turn houses faster. You know what I meant. And as the spec business continues to mature, we get better at it. We turn these houses faster, you're going to can see an improvement in - an improvement in that conversion.

John Lovallo

Analyst · UBS. Please go ahead.

Makes sense. And then moving on to the fourth quarter gross margin, what would drive the expected 140 basis points sequential decline from the third quarter? I mean, is this the reverse of the positive mix impact in the third quarter. And what specifically was that mix impact? Was it geographic, was it product or spec versus BTO? Thank you.

Douglas Yearley

Analyst · UBS. Please go ahead.

Sure. So let's remember we raised guidance for Q4 gross margin. Yes, when you compare it to the blowout gross margin of Q3, the gap there is bigger. Q3 as we mentioned, was 110 basis points better than guide, because of mix. We had more, high margin homes delivering in the Pacific and the South and in. And - we had less spec homes delivering than we had anticipated. That reverses a bit in the fourth quarter, where we will have less high margin homes delivering from the South and the Pacific. And by the way, the entire South and Pacific is not necessarily high margin. It is certain communities within the South and the Pacific that, have this higher margin where we had more of those deliver Q3, and less of those in Q4. And we will have about 60% of our deliveries in the fourth quarter be spec. So, with our business running from, we now have homes from the mid three hundreds to over $5 million. We have gross margins that have a very large range. We have a few communities with 10% gross margin and we have communities with 50% gross margin. And so, when you look at our business quarter-to-quarter, there may be a little bit more variation, naturally, than some of the other builders that have a much tighter range, of price point and margin. And so, there's a little bit more variety there, as you just saw in the third quarter, and as we've guided to in Q4. But overall, that 27% to 28% long-term margin, while there could be some modest variation quarter-to-quarter, we're very comfortable with where this business is headed.

Operator

Operator

And the next question comes from Alan Ratner with Zelman & Associates. Please go ahead.

Alan Ratner

Analyst · Zelman & Associates. Please go ahead.

Hi, guys, good morning. Nice quarter, and thanks for all the helpful detail so far?

Douglas Yearley

Analyst · Zelman & Associates. Please go ahead.

Thanks. Alan.

Alan Ratner

Analyst · Zelman & Associates. Please go ahead.

Doug, I'd love to drill in on pricing. Your comments suggest pricing was pretty flattish in the quarter, plus or minus, depending on the community. I'm curious, as you kind of sit here three weeks into August, you sound pretty encouraged by the recent activity. Have you started to, or have you seen any ability to begin either dialing back incentives now that rates are a bit lower, maybe pulling back on some of the rate buy downs, or even start to begin raising prices again? Or is it still premature to do that given the choppiness?

Douglas Yearley

Analyst · Zelman & Associates. Please go ahead.

Yes. So it was a bit of a choppy quarter, as we and other builders have talked about. I went through the cadence. First, the beginning of May, pretty much up to our call. Things were looking pretty good. And then the last week of May, through all of June, definitely saw a slowdown, and we saw an accelerating pickup in July, with the end of July being the best. And that has continued into August. We did run a spec event in the month of July, so we increased incentives modestly in July in some communities on specs, particularly those specs that might have been further along in construction. However in July, we did raise prices on our build-to-order homes. So, the overall effect was pretty much flat. But as we sit here in the third week of August, traffic is up, the quality of traffic has improved. Rates are now down, we're sitting on a 6.58% lowest rate in a year, 30-year, no point mortgage, with a feeling that those rates are going to come down further. So, we are seeing a bit more pricing power right now. We are being careful, because mid-August is not normally the time to aggressively raise prices, as families are just closing down summer houses, and getting kids into school and taking a deep breath. But in the fall, we generally do see an improvement in activity. And with how things are lined up, with where the rates we think will go and where we currently have higher quality traffic, we are encouraged that we think we will have more pricing power, as we head into the fall.

Martin Connor

Analyst · Zelman & Associates. Please go ahead.

The other thing to note, Alan, is that to the extent buy downs are part of our incentive offerings. They are less expensive for us to accomplish now in the lower rate environment.

Alan Ratner

Analyst · Zelman & Associates. Please go ahead.

Yes, I was going to follow-up on that, Marty. So thank you for adding that. So when you say less expensive, are you buying down the rate a lesser magnitude, because you don't need to solve for a lower rate? Or is it actually to buy down that same whatever it is, 50 basis points, 100 basis points? Is it actually costing you less? And if so, can you quantify that?

Douglas Yearley

Analyst · Zelman & Associates. Please go ahead.

It's costing less. So our typical buy-down deal around the country is to buy your rate down to 4.38%. That's the number we picked. And so when you buy from 7 to 4.38%. It's more expensive than when you buy from 6.58% to 4.38%. Marty, the amount of that? Not to put you on the spot, but he did a -- you did ask the question.

Martin Connor

Analyst · Zelman & Associates. Please go ahead.

Around 5% to 6% of the mortgage amount to buy it down. Remember that 4.38% is a one year that reverts to 5.38% for the balance of the 29 years.

Douglas Yearley

Analyst · Zelman & Associates. Please go ahead.

And as we've spoken before, it's a great marketing gag. It drives traffic, but we don't actually sell a lot of it. People tend to take a pass on that version of the incentive, and they take the 5.5% average incentive we have in the company, and have a lot of fun in our design studios with it, increase the finishes in the home. That goes to the affluent nature of our clients. They're not rate dependent. They don't need that lower rate to qualify. The recognized rates will probably come down, so they may be overpaying, because in a year or two, they could probably refi. And so, they'd rather permanently improve their home to their lifestyle to the design studio with those incentive dollars. Thanks, Alan.

Operator

Operator

The next question comes from Michael Rehaut with JPMorgan. Please go ahead.

Michael Rehaut

Analyst · JPMorgan. Please go ahead.

Hi, thanks. I appreciate you taking my questions. Good morning, everyone. Congrats on the quarter?

Douglas Yearley

Analyst · JPMorgan. Please go ahead.

Thanks, Mike.

Michael Rehaut

Analyst · JPMorgan. Please go ahead.

I wanted to dial in a little bit about your - over the years now, I guess, over the last year or two, your shift towards spec being 50%. And how that kind of fits in with your prior or still, to some degree, ongoing preference of price over pace. This quarter, it was pretty interesting in that you probably had a, relative to prior buildings reporting a little bit more of a gap between at least our estimates of order growth, and what you put out. And probably one of the stronger gross margins relative to our estimates. And I think that's generally consistent, with how you operate in more temporary periods of softness where maybe volume, or orders fall off a little bit more and you hold on to the margin. At the same time, you're shifting in this more of a spec model, or half of your business spec. There are points where you're going to have to, as you did in this quarter, increased incentives if your specs build up a little too much. And so I'm wondering, going forward, how investors should think about that balance? And if there's going to be points where perhaps you're going to be a little more sensitive to pace, if softness is going to go past a quarter or two? And if that would drive any greater degrees of variability in your gross margin relative to the past?

Douglas Yearley

Analyst · JPMorgan. Please go ahead.

So Mike, I think it's fair to say that we may be a little bit more focused on price than pace, compared to the other builders that have more of a spec business, and they have products that they need to move. But to steal a line from my good friend Ryan Marshall at Pulte, we are not margin proud. It is a balance. We are definitely focused on top line growth. We are also focused on this 27% to 28% gross margin that we believe is sustainable long-term. We are also focused on becoming more and more efficient, lower SG&A, higher operating margin long-term. We also, as I've talked about, are very aware of our spec inventory, what stage of construction it is at, when we need to put it on the market, how we can make more margin if we sell it earlier. And so, we have agent reports of all that spec. We focus on how far along it is if it gets too heavy on the back end, which it hasn't because of this business model. And yes, on occasion, we might have to be a bit more aggressive, but that is not something that I think you need to worry about. The business is working. The spec strategy is maturing. We are just - about at a point where we've hit the equilibrium of long-term 50% spec, 50% build-to-order and the business plan is in place. But yes, there's a little more focus for us on price and margin, but we are not, by any means, margin proud. And as we talked about, we ran a spec event in July. Modest, modest increase in the incentive on the spec business, which allowed us to sell a few more, but it was at the same time when we could raise prices on the build-to-order. So in the end, it all worked out. And it's that mix between spec and build-to-order that I think we're getting really good at. And we are very often in that long-term margin and there you have it.

Operator

Operator

The next question comes from Mike Dahl with RBC Capital Markets. Please go ahead.

Michael Dahl

Analyst · RBC Capital Markets. Please go ahead.

Morning. Thanks for taking my questions..

Douglas Yearley

Analyst · RBC Capital Markets. Please go ahead.

Hi Mike.

Michael Dahl

Analyst · RBC Capital Markets. Please go ahead.

Hi. So just to keep going on kind of the margin and the spec and all the mix dynamics. I guess when you think about the 4Q gross margin, understanding that you took it up a little prior versus your prior - you're talking about kind of running that promotion, which may have lifted incentives. At the same time, Steve followed up on your comments about efficiency, which does seem more sustainable and unclear, why that would go away in the immediate term. So can you just help us understand in terms of maybe just the incentive load that's projected, to be in your fourth quarter deliveries versus your third quarter deliveries? And then, I know that your spec margins can vary quite a bit regionally as well. So maybe if you could let us know kind of on a like-for-like basis, what you think that spec versus BTO margin, is going to run at in your fourth quarter versus what it's been year-to-date?

Douglas Yearley

Analyst · RBC Capital Markets. Please go ahead.

So our incentive is about 5.5% of the delivered price of our homes that comes out to about $50,000 to $55,000. Simple math on houses that are in the 950 range. That was Q3 and we believe that will be the same incentive in Q4.

Martin Connor

Analyst · RBC Capital Markets. Please go ahead.

I don't think the margin differential is going to be very incentive sensitive between Q3 and Q4. It's mix related.

Douglas Yearley

Analyst · RBC Capital Markets. Please go ahead.

Right? And so remember, and we talked about how Q4, we think we'll have about 60% of our home spec. That doesn't mean we incentivize the whole bunch to sell those, and that's what's hurting the margin. We tend to build spec on what I'll call the more average lot in a community. We tend to save the very high premium lots, the special lots overlooking the 18th Green with beautiful woods in the backyard, with a beautiful lake in the backyard for the build-to-order business, because that client is more affluent. They want to put a lot of upgrades into their dream home. They want that dream home on the best lot we have, and we let them run wild in the design studio, and that margin tends to be higher. So the - when you took - think about the spec margin, you shouldn't be comparing it to the build-to-order margin. You need to recognize that the spec is generally built on a more average lot, lower lot premium and that client generally. Even if it was a build-to-order home on that lot, would not spend as much in the design studio, and we know the Design Studio is margin accretive. So while we may have to incentivize a little bit more to move that spec home on that average lot if it gets towards the end and is unsold. It is a small difference, between that margin and what the margin would be had it been a build-to-order.

Martin Connor

Analyst · RBC Capital Markets. Please go ahead.

Our average margin for the quarter was 28.8%. The orders were above that. The specs were below that, probably 100 to 200 points below that average, and the build-to-orders were 100 to 200 points above that average.

Michael Dahl

Analyst · RBC Capital Markets. Please go ahead.

Yes. I was kind of triangulating back to make sure it was a fewer mix dynamic versus something, under the surface that's incremental? So thank you for that.

Douglas Yearley

Analyst · RBC Capital Markets. Please go ahead.

I could have answered your question and just said mix. Sorry. Sorry for wasting four minutes.

Michael Dahl

Analyst · RBC Capital Markets. Please go ahead.

That was the color that we were looking for. And then just thinking about seasonality, look, your - typically, you'd still keep seeing order pace decline in the fourth quarter. Obviously, you just came through a weird and challenging third quarter, and you're talking about potential acceleration in trends coming out of July. Any help you want to provide in terms of level setting? I think typically, your pace would be down below double digits sequentially in 4Q versus 3Q. Should be - should we be expecting kind of on seasonal trends above, below based on what you're seeing so far?

Douglas Yearley

Analyst · RBC Capital Markets. Please go ahead.

So you're right. Good work there. Our fourth quarter is typically orders are typically about 10% lower than Q3. And we're confident we're going to do better than that. We think we'll - our best guess three weeks in, is that we may be flat to Q3 versus down 10%

Operator

Operator

And the next question comes from Trevor Allinson with Wolfe Research. Please go ahead.

Trevor Allinson

Analyst · Wolfe Research. Please go ahead.

Hi. Good morning. Thank you for taking my questions. First one, I just wanted to touch on geography. You guys laid out some of the better-performing markets. I don't believe you mentioned any markets in Florida or Texas, those have clearly gotten a lot of attention over the last few months. Can you comment on how demand in those markets has trended relative to your business overall?

Douglas Yearley

Analyst · Wolfe Research. Please go ahead.

Sure. Texas has had a good August, good end of July and good August. Different stories in different markets in Texas, Austin, has some elevated inventory. We're not feeling it directly, but there's a bit of an overhang in that market as there's conversation around inventory. And Dallas and Houston, there are no inventory issues. I think there was just a lot of price increases over the last few years. And so, there was a little bit of sticker shock, and maybe some buyers taking a little bit of a pause. But that seems to be working itself out. As for the last month, we've seen a pretty significant improvement in our action in the state of Texas. Florida, and by the way, the Texas margin, even when we saw things that were a bit slower last quarter, that margin held up and was above our company's average. Florida sits at our company average margin. It has been a bit softer. There have been some elevated inventory levels in Florida West, which is very small for us, which is - I called Southwest. And in the Tampa market. The East Coast, Jacksonville, Orlando and then for us down in the in the Jupiter Palm Beach, Boca Raton area has done a bit better. It's really hard to gauge Florida in the summer months. We'll have to see how we do as the market comes back in October and November. But Florida is okay. We're selling houses. We're at company average margin.

Martin Connor

Analyst · Wolfe Research. Please go ahead.

Actually at company average agreements per community as well right. But I think that's down from where Florida had been performing for the few years before that.

Douglas Yearley

Analyst · Wolfe Research. Please go ahead.

Well said. We just opened last weekend, our first community in the Panhandle, and we killed it. We took 10 sales our first weekend in August. So that's exciting. So, I feel a lot better about Texas, and feel a bit better about Florida is the best way to describe it.

Trevor Allinson

Analyst · Wolfe Research. Please go ahead.

Okay. Thank you for that. That's definitely encouraging. It sounds like things are definitely trending in the right direction there. And then a question on SG&A. You've talked about that moving down to 9% longer term, due to some tech initiatives by 2025? Or is that more of a longer-term type of SG&A level? And then for 4Q specifically, it looks like you got it stepping down nicely sequentially. Should we think of that as just being leveraged? Or is there anything else driving that? Thanks.

Douglas Yearley

Analyst · Wolfe Research. Please go ahead.

We're growing this company without adding people, becoming more efficient. We changed our operations in the field. We moved away from our legacy project manager system, to where we have stack leads that run land acquisition, land development, construction sales, et cetera, community openings. And that organizational structure is allowing us to grow much more efficiently. And so on the G&A front, we're very confident we can do more without spending more dollars. On the S side, the S has actually been up a little bit, but that's variable. We're paying our inside sales agents a little bit more. We have 65% of our sales involve a third-party realtor. We're spending a little bit more money on marketing and advertising. But overall, there is leverage as we grow on flat G&A, and the S will just move with sales. And we'll just see how that goes, particularly with the new rules around broker commissions.

Martin Connor

Analyst · Wolfe Research. Please go ahead.

I think, Trevor, we're going to be essentially flat in terms of G&A dollars spent in 2024 versus 2023, and deliver roughly 10% to 12% more homes and have 10%, 11% more communities. So we're pretty proud of that. The S side is showing the variable nature of the commissions, and staffing out at the job sites for the - at the communities for the sales teams. And it's also showing a little bit more expenditures for marketing.

Operator

Operator

Next question comes from Rafe Jadrosich with Bank of America. Go ahead please.

Rafe Jadrosich

Analyst · Bank of America. Go ahead please.

Hi, good morning, it's Rafe. Thanks for taking my questions.

Douglas Yearley

Analyst · Bank of America. Go ahead please.

Hi Rafe.

Rafe Jadrosich

Analyst · Bank of America. Go ahead please.

So a follow-up on some earlier questions on sort of the deliveries versus orders going forward. You've had three straight years of deliveries tracking above orders and that's partly been, because of the increase in spec. How do we think about deliveries relative to orders going forward here? Like would you anticipate spec to outgrow the BTO business in terms of deliveries as we go into 2025?

Martin Connor

Analyst · Bank of America. Go ahead please.

I don't think so. I think the nuance may be that - and we haven't really looked at this. The nuance may be that the build-to-orders generally concentrate more in the luxury, more in the bigger homes, have a few months longer build cycle, and the spec homes have a shorter build cycle. And so, when we start one-for-one, like we have been, there is a potential for the build-to-orders to follow 50% long-term, but probably not from a revenue perspective.

Rafe Jadrosich

Analyst · Bank of America. Go ahead please.

Got it. Okay. That's helpful. And then the - like do you think deliveries can continue to outpace orders going forward?

Martin Connor

Analyst · Bank of America. Go ahead please.

They will reach equilibrium pretty soon here.

Rafe Jadrosich

Analyst · Bank of America. Go ahead please.

Okay. And then the second question, just on - you increased the buyback guidance for the year. Can you talk about kind of what drove that decision? And Doug, I think you said programmatic capital return, which I don't think you've sort of said in the past. So has there been any change here? Or how should we think about capital return and buyback going forward?

Douglas Yearley

Analyst · Bank of America. Go ahead please.

So we expect free cash flow of $800 million to $1 billion. That's up a little bit, because of our strong performance. And we want to continue to reward our shareholders, return capital to our shareholders. We are very focused on return on equity. One of the main levers of keeping return on equity high is having a robust programmatic stock buyback program. In addition, of course, to how quickly we can build and turn houses, and how efficiently we can buy land. And so - it seemed like a great time to take the $500 million up to $600 million, because of our performance and the additional free cash flow that we have. Going forward, you will continue as we talked about going back to 2016, you will continue to see us programmatically, regularly and consistently and predictably buy our company's stock back.

Martin Connor

Analyst · Bank of America. Go ahead please.

Yes. I think I use this term programmatic probably goes back a year or two at this point. But we're not going to eliminate the opportunity to be opportunistic. We just thought we don't have it.

Operator

Operator

The next question comes from Sam Reid with Wells Fargo. Please go ahead.

Sam Reid

Analyst · Wells Fargo. Please go ahead.

Awesome. Thanks, guys. Appreciate the color you gave on order cadence into the fourth quarter. Just want to piggyback off of some of those questions. Are you looking to run any targeted promos in the fourth quarter that might be helping that better versus seasonal trend relative to the third quarter. In addition to the benefits you might be seeing, from selling more specs than just lower overall rates?

Douglas Yearley

Analyst · Wells Fargo. Please go ahead.

No. We always run sales events, some are local, some are regional, some are national. They're on the calendar already. They're no different than prior years. We do traditionally have a national sales event in the month of September. That's occurred for many years that will occur again. But beyond that, there's nothing out of the ordinary. And I do caution, we don't like to guide on sales. And so when I said we think we'll be better than down 10%. And we're thinking more consistent with what we did in Q3. That's not a limiter to me. I'm hopeful as rates come down, the market improves, we continue to open new communities, that we could have a roaring fall. I'm not predicting that, but I don't want you to think we're giving some guidance right now on sales, because we don't do that. And let's get a good market, let's get this thing cooking, and let's blow out sales. That's how I approach this business, and we'll have to see where it is. But where we are three weeks in with the communities we have open, with those we know that are opening, with the quality of traffic. I just wanted to suggest that the normal number of down 10% doesn't feel right. It feels like it should be at or in my hope, better than Q3.

Sam Reid

Analyst · Wells Fargo. Please go ahead.

No, that certainly helps. And maybe this is a little ambitious here, but I want to quickly talk 25 just from a very high level standpoint. You've got some good visibility into your land pipeline and the types of communities you're going to be delivering. So to that end, do you have any sense as to what kind of community count growth we might be on track to see, especially as you look to potentially grow 5% to 10% over the long-term?

Douglas Yearley

Analyst · Wells Fargo. Please go ahead.

I like that number. I'm with you 5% to 10%. More to come in December.

Operator

Operator

This concludes our question-and-answer session. I would like to turn the conference back over to management for any closing remarks.

Douglas Yearley

Analyst

Dave, thank you very much. You are terrific. Thanks, everyone, for your interest and support. Have a wonderful end of your summer. We are here always to answer any questions you may have, and we look forward to seeing all of you soon. Thanks. Take care.

Operator

Operator

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.