Douglas Yearley
Analyst · JPMorgan. Please go ahead.
So Mike, I think it's fair to say that we may be a little bit more focused on price than pace, compared to the other builders that have more of a spec business, and they have products that they need to move. But to steal a line from my good friend Ryan Marshall at Pulte, we are not margin proud. It is a balance. We are definitely focused on top line growth. We are also focused on this 27% to 28% gross margin that we believe is sustainable long-term. We are also focused on becoming more and more efficient, lower SG&A, higher operating margin long-term. We also, as I've talked about, are very aware of our spec inventory, what stage of construction it is at, when we need to put it on the market, how we can make more margin if we sell it earlier. And so, we have agent reports of all that spec. We focus on how far along it is if it gets too heavy on the back end, which it hasn't because of this business model. And yes, on occasion, we might have to be a bit more aggressive, but that is not something that I think you need to worry about. The business is working. The spec strategy is maturing. We are just - about at a point where we've hit the equilibrium of long-term 50% spec, 50% build-to-order and the business plan is in place. But yes, there's a little more focus for us on price and margin, but we are not, by any means, margin proud. And as we talked about, we ran a spec event in July. Modest, modest increase in the incentive on the spec business, which allowed us to sell a few more, but it was at the same time when we could raise prices on the build-to-order. So in the end, it all worked out. And it's that mix between spec and build-to-order that I think we're getting really good at. And we are very often in that long-term margin and there you have it.