Summer Frein
Analyst · Roth MKM. Your line is open
Thank you, Graham. Throughout Q4, we continue to make progress against our road map of furthering Zig-Zag's position as a lifestyle brand. Our focus on growing Zig-Zag's portfolio and the alternative channel while increasing the brand ubiquity remains a core tenet of that plan. In Q4, we continued building a product assortment that aligns with market demand. In early December, at MJBizCon, we launched our new Zig-Zag combo booklet, a convenient package combining both papers and tips available in several varieties of our paper assortment. Since its launch, our team is ahead of plan and gaining valuable shelf space. In 2024 and beyond you should expect us to continue to launch new products that cater to this rapidly evolving consumer. We also launched Zig-Zag’s first seasonal apparel collection, the Vintage Collection, which garnered the attention of the fashion and streetwear community, with two of the largest culture publications, Complex and Hypebeast covering the launch. The Vintage Collection paid homage to Zig-Zag’s century-long influence in the smoking world by blending style, heritage and culture. 2024 marks the 145th anniversary of the brand and launching the Vintage Collection is just the first of many moments we’ll bring to consumers and retail to celebrate this remarkable milestone. Furthermore, we continued to develop our event and partnership strategy to integrate Zig-Zag into music, entertainment and other creative communities, including recent collaborations with major record labels. Leading into 2024, we hosted Grammy events within the Afrobeat community in partnership with Roc Nation, with the famous DJ collective Soulection, and five time Grammy Award winning producer D’Mile, who added another Grammy at the ceremony for producer of the year. Throughout Q4, we continued increasing store penetration for CLIPPER lighters and capitalizing on the synergies between CLIPPER and Zig-Zag. We look forward to continuing to provide updates that showcase the momentum and efforts that support Zig-Zag’s growth. Moving to Stoker’s. Graham noted the success we had for this segment. The strength was driven by another strong quarter of share gains for both Stoker’s MST and loose-leaf. With its product quality and value proposition continuing to resonate with consumers, we expect that trend to continue. While a small contributor during the quarter, we are excited about the broader rollout of our FRE white nicotine pouch product. We are in the midst of our initial push on FRE in both brick and mortar stores and digital marketplaces, both our own and other parties websites. The receptivity and engagement from our trade partners and with consumers continue to reinforce that our product quality, moisture content, pouch size and differentiated nicotine offerings are leading to positive consumer sentiment. In summary, we continue building our brands for the long-term, executing against the plan we’ve established and growing our business in retail and with our consumers. Our efforts are focusing on maximizing the value of our world class brands and strengthening our extensive distribution capabilities. Let me now turn the call back over to Louie to go through our results.