Michael Eastwood
Analyst · Vince Valentini of TD Securities. Please go ahead
Yes. Vince, multiple good points there. Let me just break those down one by one and if I miss one, keeping honest to your events as we go through. Let me start with the performance bonus expense, Vince. That relates to our 2021 annual incentive plan upon which there are three levers of equally weighted organic revenue, book of business, and cash OI, which is EBITDA less capital expenditures. If you go back a year ago, our organic growth rate guidance was 3% to 4%. We ended at 5.2%. Our free cash flow, which is a key lever for our long-term incentive, that target was $1 billion to $1.1 billion, we ended up at $1.3 billion. So if you look at our performance bonus expense for full year 2021, that diluted our full year margin by about 100 basis points. So that's truly a result, Vince, as a result of our performance in 2021, whereby we exceeded our management plan, which governs our annual incentive plan and also governs our long-term incentive plan. So that's truly based on the results that we incurred in 2021. Second point, in regards to the Change Program, we still remain committed to investing $600 million in aggregate for 2021 and 2022. We spent less in 2021 than originally forecasted. That favorability will shift to 2022, to ensure that we do as much as we can to continue to improve the underlying customer experience, which should accelerate our organic growth. Thirdly, in regards to the $25 million, that was truly opportunistic on our part. Vince, in partnership with Brian Peccarelli and our segment leaders and by the way, this $25 million is within our respective segments and functions it is not part of corporate. We viewed it as an opportunity to start 2022 strong. We didn't have to do it, but it enabled us to invest more in our sales resources, our marketing resources, and also with David Wong, our Chief Product Officer; Jim Holter, who leads engineering; and also with Kirsty Roth and Linda Crisp [ph] on the data and analytics. So the additional investment, Vince, in Q4 was truly discretionary, was very optimistic in our standpoint to help us continue our momentum and progress in 2022. I, from my perspective, Vince, not concerned about that. I think there's too much of a pivot. We have a clear line of sight to achieving our 2022 EBITDA margin of approximately 35% and also we have equal confidence in achieving our 2023 EBITDA margin of 39% to 40%. Certainly, there's been a hell of a lot of focus on us accelerating our organic growth. We did that in Q4. We had an opportunity to do investments to sustain that growth and not apologetic.