Ian L. Ing - MKM Partners LLC
Analyst
Yes, thanks for fitting me in. Steve, you talked about improving the distribution channel in ag and replicating some of your SITECH success in E&C, but as you probably know, farmers are skeptical bunch, I mean, even when faced with a good ROI value proposition. So, how do you expect to really win over this market with channel and customer education?
Steven W. Berglund - President & Chief Executive Officer, Executive Committee Member: Well, okay, so, I think it's – yeah, so, without a doubt I would expect agriculture and I think we've been consistent the same as over a period of time. Is agriculture – we see a transformation in both construction and agriculture. We would see the transformation occurring in construction much more rapidly than agriculture. So, the value proposition in construction is that, by using technology you can reduce project cost by 25% or 30%. Okay, that the competitive forces in construction are strong enough, is that – okay – I think the – those contractors who don't adapt will be out of business in fairly short orders. So, construction I think will occur rapidly. I think agriculture is a more conservative, a more patience sort of market. It will take longer. I think the end result will be very much the same of agriculture being transformed through the use of the information. So, I think that there is going to be – I think that against kind of what – the speculation of last few years in terms of time phased projections. I think it will turn out to be a slower developing market than people have been saying. At the same time, it will happen, it will be a big change and I think that fundamental to that change will be an edge, a channel that can deliver value to the customer that is – that becomes a trusted advisor to the farmer, and I think that becomes the fundamental consideration, which is to really reflect the level of neutrality and level of trust with the farmer turning over data to if you will, a third-party is an act of trust. So, I think that's fundamental. So, I think we're putting the basis in play to make that happen. I think we're being – let's call it appropriately sober, saying on time expectations, but I think it's the first step of many. So, I think that starting from a low level, I think we should see good growth coming from it, but we're not projecting a rocket ship here.