Jay Fishman
Analyst · Adam Klauber with William Blair
Actually, it's a very good question and I'll ask Bill to chime in as well. We -- the history on this is that we wrestled for a long time as to how to respond to the precipitous decline in investment rates, which obviously form an important part of the profitability of our business. And when investment rates fell in connection with the prices, it obviously impacted the profitability prospectively of the business that we were writing. The notion that we would have a knee-jerk reaction and attempt to increase prices precipitously, dramatically, never really occurred to us. We always have a mindset about making sure our agents are comfortable with understanding what we're doing and why. And that our insureds understand what we're doing and why. And importantly, we weren't smart enough to know when the investment market would return to more normal levels. And as I commented last quarter, we're beginning to contemplate the notion that the investment environment that we're in may indeed be longer rather than shorter. That obviously back in the third quarter, I think, of last year set us on a path of trying to get rate on a measured basis, not -- being mindful of not disrupting agents' business and certainly not disrupting insureds business. But to do so thoughtfully. If you've got a $100,000 account and you got a 2% rate increase, it's $102,000 premium. And hopefully, we bring value enough to both the agent and the insured that, that's a transaction that we can be delivered to the insured without great concern. So far, so good. But it is so far. And I would answer your question just saying, yes, we think about this as a multiyear effort. It's not -- our strategy in the pricing environment remains intact, driven to a great extent by the declining -- by the reduction in investment rates available and just thinking about the aggregate returns in our business. Now having said that, we balance that out against the notion that cost of equity has dropped dramatically over the last 3 or 4 years for most good companies, anyway. We put up a slide in the Investor Day that showed our historical cost of equity. And then we got into an interesting question of, what happens to the long-term cost of equity? Does it stay down at the levels that they're at, that it's at? And therefore, what levels of returns are going to be available in the marketplace before our competitors step in? And so those are all of the variables that we're wrestling with. The conclusion of all of that, though, is to move for rate gains on a measured basis, thoughtfully, not disruptively. Any of those concerns are dealt with by a measured pace of getting rate gains.