Harry Lawton
Analyst · Guggenheim.
Yes. Steven, I appreciate the question. On rural migration, I'd say 2 things there. One, certainly the post COVID, so since 2020, when you look at mobility stats, there's been a strong reversal of trends kind of versus pre-Covid. So kind of pre-COVID that you saw urban mobility increasing at the expense of ex-urban, rural and even to some degree, suburban. Post COVID, you've seen the exact opposite with urban exodus, I would say, through '21, '22 and '23, that was -- the Exodus was much stronger in ex-urban. I think now you're seeing it more balance between suburban and ex-urban. But you're still seeing mobility out of urban markets into suburban, ex-urban and rural. I'd also just add that when we look at our store base versus those sorts of geographic cuts, the more rural the store, the stronger the comp is, to a little insight there on our overall customer trends. On our member base, I'd say that not -- what we see with them on their pet purchases is very much a natural just ongoing evolution of the structure that's out there right now. You're seeing pet populations decline on dog, you're seeing pet populations modestly increase on cat. And you're seeing that play out in our business. So more broadly, like if you look at dog food, we were up somewhere in the mid- to high single basis points of comp share gain in Q1. If you look at cat similarly, we were up mid- to high single basis points in share gain in that category in the quarter. But because of mix because we have such a much lower share in cap versus dog, our overall share and overall food between dog and cat was flat. So share is stable. Actually, when you look at it by species, modestly growing. Now what we -- we were growing at about 20 basis points of overall share gain collectively across those categories back in '23 and in '22. So that's the actions that we're taking now to kind of step back into that overall share gain. But to be very clear, we are gaining share in dog food by itself in cat by itself, but when it mixes, it makes us to a flat share on food in total.