Russell Ellwanger
Management
Well, certainly, the investment is triggered by an increase in demand. We have a model, as many companies will or do, to have a prescribed ROI off of investments that we make, $150 million investment would obviously mean that we have it pretty spoken for. The environment, you are correct, is a very strong demand environment. That environment makes things sometimes challenging. It also gives opportunities, as you're making decisions off of an increased demand, we have some opportunity and benefit in that that increased demand is off of a good revenue base where the factories were not fully utilized. So there is open utilization right now that can be used to grow revenue. And as you're looking at that, you always have to have, I think, a loyalty to customers and their previous run rates. But on the increase in demand, over time you move that towards a different mix, like not the previous run rate, but the incremental against previous run rates, to where you would favor those that are going to be giving a higher margin and that's a good thing. So not just the fact of an increased demand, but as we continue to release new platforms the increase of demand is against a nominally higher margins. We expect that in the any time that you have a ramp itself, to ramp costs money. And for many, many reasons you're increasing headcount, your increasing other incentives, you're increasing your supply. So you don't see necessarily an immediate margin increase. In fact, maybe to the opposite, you see a margin decrease as you start a ramp. But come in the third fourth quarter, through both increases in utilization as well as the ability to favor higher ASP mixes, we believe that we'll see a very, very nice margin increase the fourth quarter, that would maintain, as we then continue the -- not just utilization, but utilization capacity increases, that will come through this $150 million investment. So, hopefully, that answers your question. I think it's --