Kenneth D. Tuchman
Analyst
Yes, yes -- no. Now I got it. I apologize for not understanding. So, the answer is the following: There's really 2 ways to engage in this business, right? You can be like a traditional outsourcer and respond to RFIs and be in a commoditized process and win business that the client is being highly prescriptive on. And in the process of doing so, of winning that business, the business is then viewed as something that is not sticky and, in fact, is very movable. Or you can have an entire front-end capability that does deep, deep strategic due diligence, deep strategic planning that takes -- that goes across all the customer-journey mapping, all the opportunities for analytics and optimization, all the process optimization, et cetera. And to your point, yes, delay the CMS business. However, you get it right the first time and you transform the client's business, and you transform the customer relationship, and you show immediate impact of past Net Promoter Score and now current Net Promoter Score, and you show them quarter-over-quarter how you're moving their Net Promoter Score, you're improving their CSAT, you're moving their J.D. Powers and now you have a partnership. Now you have exposure to the C-suite, and now that C-suite is respecting you as a McKenzie, as an Accenture, as a BCG, as any of their other more strategic partners, and that is exactly what we're doing. And that is exactly why we've been hiring people from McKenzie and BCG and Bain and Accenture and Cognizant, et cetera, where -- what we're seeing is the rest of the industry is very focused on being a contact center company. That's not what we want to be. It's not what we are, and it's not -- and we're moving away from that at a very rapid rate.