Strauss Zelnick
Analyst · Tim O'Shea of Jefferies
Tim, it's a fair question. And I think one has to be careful with the success we've had because we've launched at least 1 new hit IP every year -- nearly every year since 2007, not every year but nearly every year. And obviously, that's why we have titles like Red Dead and titles like Borderlands and BioShock and more recently why we were able to add WWE to the mix, Shaun, because of that willingness, that openness and frankly, our risk profile. And we are capitalizing now to take on that risk. So tempting as it maybe to rest on our laurels, and we do have 11 franchises that have each sold over 5 million units in individual release. There's something like 60, that have sold, I think, 2 million units at least -- 60 releases that have sold at least 2 million units. It's tempting to do that. But of course, at the end of the day, you run the risk that they -- that the enterprise doesn't grow in that circumstance. So while one would -- one definitely has a reduced risk profile when you put out a sequel versus new IP, I think it's both our obligation and our opportunity to do both. How we do that is an open question. And there are opportunities to moderate risk, and so doing. And also, the world allows you now -- the world of interactive entertainment allows you now to have more than 1 bite of the apple. So with regard to Battleborn, we're being very frank about where we are because we're a transparent company. We're still delivering new content to Battleborn. Audiences love Battleborn. We still have virtual currency coming from Battleborn. We are not counting it out for a minute. We're just telling you where we're at now. And equally, we just launched Evolve Stage 2, which is another way to express the IP of Evolve. And we've had over 1 million people sign up to play Evolve Stage 2, and that's super exciting. So the world has changed. It's unforgiving in that we invest a lot of money in new IP. It's much more forgiving in that we can have consumers be part of our release, we can iterate with them, we can come back and play another day. And if your watchword is quality, they're great opportunities. Say what you will, the consumer's actually really have said great things about Battleborn, as have the critics. So we're still encouraged by our approach to bringing back beloved sequels while creating new intellectual property. And we do have to be careful, of course, to balance our investment and our risk with the opportunity. And that's -- there's a little bit of a science in there, a little bit of art in there, but that's one of the things we do every day.