Strauss Zelnick
Analyst · San Phan with Mizuho
So we don't break out international or domestic sales for NBA. However, international growth has been a big benefit for us. We are focused on it. We focus more on localization. We have local commentators. As the sport grows overseas, so does our game. And there's an anonymous amount of ongoing opportunity. In terms of recurrent consumer spending, yes, we have said that as we look at future releases, all of them are built with an eye towards ongoing engagement. So this business used to be a business where we did our best to create this extraordinary experience, the experience was finished, we launched it into the market, the consumer voted, we went on to the next, and we had a catalog. And because the technology was constantly changing to encapsulate the limited value. All of that has now changed in reverse order. Catalog now has much more value. We have the highest-selling catalog per SKU, frankly, because we have the highest Metacritic scores, and our quality holds up over time. People want to play our games many, many years after the release. And equally, we now can look at a hit game and say, when you have a hit title, people want to stay engaged. So we have to plan ahead and say, are we going to have meaningful ongoing opportunities to engage. Each game is different. So we -- each game looks at those meaningful opportunities through a different lens. It could be the lens of a multiplayer version online. It would have, for example, virtual currency sales. It could be a free-to-play title launched by Social Point, which has in-game purchases. It could be NBA 2K online in China, which in-game purchases. It could be WWE SuperCard, which has in-game purchases. It could be downloadable add-on content, for which one pays. It could be free add-on content. Anything that delights consumers and keeps them engaged with our titles and our brands is good for them, and therefore, good for us. And we find that the monetization follows. We're definitely getting better at the data surrounding this. We're getting better at translating engagement into monetization. But at the risk of being repetitive at this company, first and foremost, we focus on the consumer, and the monetization follows.