Alfonso de Angoitia
Management
Yes. We think, Andre, that the penetration of pay television will continue growing for some time. As you saw in the second quarter and as we were mentioning in your question, we have strong additions in video as a result of the World Cup. However, and we're, we also have a lower churn. People don't disconnect knowing that the World Cup is coming and they want to have access to that World Cup. However, during the third quarter, we have the World Cup hangover effect, which meant that we have higher churn. So on the Cable front, we increased prices in July and therefore, we have some extraordinary cancellations. And also we had the back-to-school in, which is not good for a third quarter. We also, we always have that effect. Having said that, for easy, the year-over-year growth stands at about 4%. We chose that we continue to add video subscribers. As to Sky, we believe, as Alex was saying, that we still have an opportunity for growth of the video services. Management is working on implementing a number of initiatives to reverse the recent slowdown. As I have mentioned and Alex also touched on it, Sky is the largest pay-TV platform in the country. And it's important to see the trajectory of this company. Since 2011, it has added close to 4 million customers. And it has been able to grow its market share from around 33% then in 2011 to about 38% today, and that 38% has remained stable. So Sky has been able to maintain its market share. Also, I mean, of course Sky's offer is based on premium content, such as the rights for the British Premier League, which Sky just renewed. So Sky will continue to be the platform of choice for many households. As I mentioned before, they have exclusive soccer rights, which are extremely popular in Mexico, such as La Liga from Spain. And as I mentioned before, we just renewed the contract for the British Premier League. In addition, I mean the Sky is leveraging off its existing customer base to sell broadband services. This is, aside from its success on video, we believe that Sky has the scale and a very well-recognized brand and has the infrastructure on a national basis necessary to launch new services. So what we see on the Blue Telecomm, which is the brand that we have used for the broadband products is, are encouraging. Just I mean, as I mentioned in my opening remarks, there in the third quarter, we added 40,000 new broadband customers. And Alex will begin to bundle the services, the pay-TV services and the broadband services this quarter. So we believe that Sky has a great opportunity in terms of growing both the video service and also broadband.