Maurice Taylor
Analyst · Oppenheimer
Good morning, everyone. I’m assuming everybody has got our release out. That's why you’re calling in. Number one, we had a very, very good quarter as all of you can see, its record on almost every scale or anyway you want to measure it. But, there is -- in this market, is just going and going. And as I said in the release, I don’t expect anything to even attempt to slow this thing down until towards the end of 2013 if there is, but we'll be getting our second leg by then.
One thing we should do and I should talk to you about is the -- is what happened in the first quarter. The first quarter, of course, this is the leap year, so we’ve got an extra day in, but it really came down to a lot of our new employees that we’ve been hiring and we’ve still got more coming in. They’re picking up the pace, the efficiencies will get better and as I time goes, it will effect and strengthen our margins. So everything is looking so encouraging as we go forward.
The other situation is that we had a mild winter too, so it’s interesting to see that where all of our plants are, there was no days that we lost -- not lost, but would have an awful lot of people that couldn’t get in to work because of snow, that didn’t happen this year. So for those who like the wish about global warming, I’m happy.
The other situation, so that falls right in to that, is the price of natural gas. As everybody knows, it cost a lot of money in the winter to heat those facilities and to -- all the process teams and everything else. And of course, we do have a mild weather it sure does help and all these things helped us we were going to this quarter. And I believe they’re going to help us we move into the rest of this year and into 2013.
We have started shipping out of Tennessee, we just started that this past week. They’ll be taking shipping to various plants, mixed rubber stock, and that is slowly but surely is coming up and that’s going to be a real big help for us as we march into the rest of the this year and we go through, we expect a lot of our tooling and the equipment that is coming in will -- it has been coming -- starting to land in this month and we’ve been in the factories moving equipment. So hopefully, this will get stronger a leg to give us a push, if it doesn’t help us in the second, it sure as hell is going to help us in the third.
So we’re excited on all these fronts. I took a little note that in the press release, we get a little mixed up, people get us mixed up that we’re in the automotive. As most of you know, we don’t touch anything in automotive. So, I put that in there because I get tired of being told that we’re in that automotive bracket. The other situation is that we have a situation where some people are concerned about the competition is spending $2.5 billion to bring new capacity on stream.
I think that’s a very good point and some people can get worried about it, we are not worried about it because as you noticed, we run a 6% SG&A, none of those other companies have ability to run at that.
So to spend that kind of money we’re -- we spend much less, we believe that our business is going to grow to the size that we expect to be between $3 billion and $4 billion and everyone else is trying to hammer out, we think we’re going to have a very compelling situation of where we will be the lowest cost producer and we will have a -- our products making the wheel and the tire will be able to come up with an awful lot of innovative and new products to make the equipment that uses the tires and wheels perform better. So, we’re excited and it just goes to prove what we’ve stated. This thing has got real legs, most of that equipment won’t come out until 2014. So we welcome everybody coming to the USA to go head to head.
I do believe that we have reached a point in our business plan, which we should start to be able to really make some long-term strides, not only in our productivity, but to give us the flexibility to grow and this is coming out of the Tennessee facility we bought in November. I’m excited. I think all of my management is on board and excited as well.
We -- the order deck is actually full and so the only thing you do there is you have to increase your output and our dealers to start increasing the output and our only fallback is that there is so much in the aftermarket that we're not at this point -- have been -- not been able to handle, because the other side has been so busy all weeks, but we believe come the third quarter, we should make enough of an increase in the production so that we can start getting caught up into that.
So we get back to the 50-50, 50 OE, 50% after market and that’s in the tire side. The business is, as I mentioned, it makes no difference whether you’re in the U.S. here or you go down to the South, it’s a situation where demand, new product, it’s just going crazy. I was up in the oil sands in fact tomorrow, we have people coming in from there and that place is exploding as we’ve stated in the press release. We no sooner opened up the place, everybody is known we've been working on that for a while and we have to double it.
So, in our little neck of the words, things are really, really in the positive light. And I think when you’re seeing the release from cap, I don’t know how they got beat up. But they are going hard, they are going to be increasing so is there. It’s a very, very good time.
So with that, why don’t you bring us up to date on all the numbers there, Paul.