Paul Reitz
Analyst · Imperial Capital.
We've done a lot differently, man. We've done a lot of things really well. It's been a journey to get to that question and the point we're at with our Q3 results. And really, throughout all of 2023, I mean, we've done a really good job this year. And so David has mentioned in his comments earlier, it's not one simple thing, it's a lot of things. You combine what I keep mentioning in some of my comments as well. I mean, our innovation is tremendous. And with innovation, it's a win-win for everybody. It increases the profits of the end users, our dealers and our OEMs love being able to sell a product that makes their customers happy. And in return, we can earn better margin on that as well. So the innovation leads to better margins. It leads to more stable demand, both with the OEMs and also with the aftermarket. Again, a lot of products that we produce, this innovation can go directly to the aftermarket as well. It doesn't have to go through an OEM. So the changes we made at the company with innovation, David mentioned the pricing dynamics. We've gotten really good at understanding pricing, understanding our costs and combining the two of them. And we have, I've said it a hundred times and I'll probably say it a hundred more. I mean, the technical connection we have in the marketplace, it's not just engineers boots on the ground, it's people that are involved with pricing and financial analysis. They don't just look at it as a number on a piece of paper. They understand the equipment it goes on. They understand the impact that has to the end user. They understand how that flows through our operations and the costs in our plants. And so, we've created a tremendous environment around pricing and that's helped stabilize and improve our margins through these cycles. And along with that, we manage our plants effectively. Taking everything I said, that strong connection to the marketplace, we have forecasts that we know where things are going, and we know what to do within our plants, and we take the appropriate actions. I mean, we've got an awesome team of plant operators around the world. And I've said it again a hundred times [indiscernible] make it one-on-one right now. I mean, our One Titan team has done an exceptional job over the last four years. We've had very little turnover, if any at all, amongst our key management team. So our knowledge, our experience, our connection to the customer, it's second to none in our industry, and it's good to see us be able to handle these cycles and like you've seen through 2023, we've had a really good year.