Yes. Steve, you're exactly right. And as we look back let's go back about 6 months as we're getting forecast from our customers, and we're discussing that internally, we have seen a contrast between what we were hearing the market was going to be in '24 and where it's at now, like you highlighted. So I just want to be clear, the expectations we set were something that Titan was throwing a dart against the Board and just saying, hey, that looks like a good number. It was really a deep involved process. And what has changed over the last 6 months comes back to just the uncertainty comment. Interest rates have a big impact on it. And I know we read about it, we talk about it in our daily lives, and we think about it from an inflationary standpoint.
But what it does is it impacts the amount of inventory people want to hold carrying costs. So if you -- if aftermarket dealers look at it and go, if I was paying x before, now it's x plus something, I want to reduce inventory. From the OEM perspective, we've seen their dealers do the same thing. They want to reduce inventory, interest rates driving it, but also as we've seen that translate into a reduction in ag demand you get to double on, call it a double effect, where you want lower inventory, but because of the uncertainty, but you also want lower inventory because you see demand decreasing. And so we saw that take place in the forecast that we've seen in the first quarter and the activity of the first quarter, more abruptly than what we saw and what we expected 6 months ago. So it's a combination, again, of inventory in the channels being reduced along with just overall macro uncertainty that we certainly -- we all know a lot about that.
Well, the only thing I didn't touch on is Brazil. You asked about geography. We have seen Brazil be impacted more heavily than U.S. and Europe. And that is, again, is another action that over the long run is what needs to be done. And I'd rather have it be done quickly so we can get back to a more typical state, but it has been more severe than what we had expected. And I think you hear that from some others as well. I mean Brazil, just a number of macro factors are just waning on the ag market down there. But with our experience in Brazil and it's a market that does rebound quickly, we do have really strong market share there, have great products. So I'm confident in the mid- to long-range vision of where we're at for Brazil. But in the short run, Yes, they're dealing with excessive grains, commodity prices, inventory and a few things that they got to get cleared up in the system before we get back to a typical date.