Khozema Shipchandler
Analyst
Yes. I think there's a couple of angles there. So let me just -- I'll spend a moment on it. So I think, first of all, where we kind of started with AI some of the earliest use cases was really around fraud and trust, right? So we embedded AI capabilities to help protect the consumer just given that we want to, at all costs, protect the vitality of the ecosystem. And so there were a number of things that we introduced to basically protect the consumer, like Fraud Guard, Verify, these are different products we've announced over course of the last year. So as we talked about in the remarks today, like we're seeing good activity there. I think as we go, it's really going to be maybe AI-centered predominantly around contextual data. I think where we see the big unlock here, certainly for our business and as it relates to what we've referred to for a long time and others do, too, is customer engagement like the real unlock there like through personalization at scale. And so the way that you get there is having this like really rich contextual data about every single one of us as consumers that comes through segment. Being able to relay that back to a consumer vis-à-vis some sort of communication channel and then obviously using AI to supercharge that. So, one example might be like we have a voice intelligence product. We talked about that today, too, where we're able to extract insights as a result of the context of that call, use it both inside of that call that's taking place at the time, but also feed it back into a profile so that, that data can be reused for the next time that, that brand ends up interacting with the consumer. Similarly, I think where that will increasingly go is, you'll end up without perhaps even realizing it, although I think we'll probably disclose it, interacting with an automated agent where all of that is taking place seamlessly. They're able to process natural language. Like I don't think that's per se like our strategic advantage in AI. There're a number of companies that can do that. We'll partner with those organizations. What they don't have, though, which I think is our secret sauce is going to be how do you get to that specific consumer and thousands of others at exactly the same moment in time to deliver each of them a unique and personalized experience. That comes from contextual data, and that's why we're so bent on ensuring that we deliver Segment natively inside of Communications so that we can deliver that entire workload. Does that make sense, Derrick?