Scott Colosi
Analyst · David Tarantino from Baird
So the 1.7% is flowing through great. We've had actually positive mix now for a while, probably a good year, I would say, or so or six months, at least. The 1.5% that we are taking, a lot of that is focused on certain parts of the menu, combos, some of our fillets, some salads. So we don't know. Could be a little bit of negative mix there or probably pretty slight. We have taken a number of stores up on the Early Dine program. We did a lot also back in November, but we are doing more here in April on that. So could have a little bit of negative mix. I don't anticipate it'd be very much, but it could be some there. I will tell you, if you add 1.7% to 1.5%, you get 3.2%. So that 3.2% of pricing that we're taking in roughly four months. Why isn't it higher? Well, just historically, that's the second-highest amount of pricing we've taken in the last 15 years. So we took a little bit more than that 2012. We took close to that back in 2007 when you had really big changes in minimum wage, both on the federal and state level. For us to go from 2017 of roughly 1.3% and 1.5% in 2018 to 3.2% back to back, that's a pretty big jump for us. So it shows though that we are very serious and committed on the margin percent part of the business. Hopefully, that sends a message to investors on that point. And I wouldn't rule anything out down the road as far as when we might take additional pricing, whether it's later this year, early next year, whatever it is, depending upon, again, what the world's doing and what our inflation estimates are and how we're growing traffic and whatnot with the economy, the unemployment and all that stuff is who knows. But hopefully, 3.2% in a matter of four months shows we're pretty committed to drawing some lines in the sand on our margin percentages.