Hi, Michael. Yes. It's a bunch of questions. Let me start off. The membership is a twelve-month membership in the US. It's forty US dollars. In the other markets, it's around the same. In local currency, and what you receive for that is really all the Travelzoo offers and input. We have started producing club offers, which are offers that only those who pay for the membership have access to. We just came off the last couple of days, our first member day. Member day is an event four times a year where we have special offers exclusive offers for our club members. And those were really quite amazing, I would say. We had, for example, a lot of hotels for ninety-nine dollars. Unheard of. It's a four-star hotel centrally located very, very well with Utah TripAdvisor. We have a Europe trip with flights for two ninety-nine. We had a countryside escape in the UK for ninety-nine pounds with dinner and hotel and breakfast, I mean, quite unbelievable. I'm just giving these examples because that's what's attracting both new members as well as legacy members to convert. How is it going so far? Well, it's all going according to our plans. And it's in line with expectation. We don't release a specific number, but we had a good number of legacy members who already converted to paying members before the end of last year. And as we are introducing these club offers and additional member benefits, which are exclusive to the members, this motivates legacy member conversion over the current world and over the future. We also see better results in new member acquisition. We have finally built a robust model that allows us to acquire new members at a cost that works for us. So now we have started scaling in Q1, for example, already on Pay Store acquire more new members for marketing than we did entire last year. So we are seeing more growth. And then lastly, I think you asked about the advertising business. Our advertisers continue to reach the travelers that they used to reach in the past. So, certainly, there's a lot of questions about what's going on, but their offers reach the same people. And, actually, even active at much more almost glued to receiving our emails and top twenty. So it bit like for sure, when you pay for something, you wanna take advantage. So the responses, both in terms of activity, click level, purchases that we are seeing from those who have become the members of Travelzoo are quite impressive compared to what we saw before.