Kevin A. Plank
Analyst · Barclays
Thanks, Tom, and good morning, everyone. From our very first day of existence, Under Armour has been about making athletes better. Executing against that promise in 1996 had its own set of challenges, but they're dwarfed by the complexity of running a global brand with over $2 billion of revenues. Our consumers' expectations shift constantly higher and they count on their favorite brands to consistently take them some place new. The company that we are building to deliver on that promise is in constant evolution. We are a different company every 6 months. Our consumer moves quickly and fortunately, so does Under Armour. Today, I want to discuss that evolution. How it's manifesting itself in product innovations like SpeedForm and ColdGear Infrared with emerging athletes like Stephen Curry and Jordan Spieth, and new retail experiences in Shanghai and New York City. All key elements of our growth story, yet all of them have already become important Under Armour stories in the past few months. So while this evolution is taking place throughout our organization, I want to talk today about 4 areas of our business where our focus is helping generate growth in 2013 and beyond. First, I will cover how we will be more integrated than ever when it comes to telling our brand stories. We will have our product communications and retail presentation aligned unlike anything we've done in the past, aggressively bringing our consumers into retail at key points during the year. The second area is around innovation and how will we innovate, not only do we win with consumers, but we drive an industry-leading pricing model. Because wherever we show up in regional sporting goods, urban department stores or our new retail experience in Shanghai, we are a premium brand. That premium status comes from our ability to innovate and that innovation enables us to drive that pricing power. Third, we are winning with America's Youth as we continue to resonate at the highest level with our youngest consumer. Apparel continues to drive our youth numbers, but we have had solid momentum in Footwear as well, a great indicator of a long-term equity we are building in our brand. And fourth, our team is constantly evolving as well. I will talk to you today about some new additions to our senior leadership and some other moves we are making to become a more globally focused organization. And most importantly, we are doing this as we grow our business at an industry-leading pace. This was our 14th consecutive quarter with net revenue growth of 20-plus percent and our 16th consecutive quarter with Apparel growth of 20%-plus. Our core is strong and that gives us the firepower to grow in new geographies with new categories and new consumers. So the first topic. How could we better integrate our products, communications, in the presentation of our brand to consumers. Clearly, it starts with product. And as I said in our last call, the pipeline of innovation at Under Armour has never been more robust. Our ColdGear Infrared just hit retail in Q3 and it's off to a great start. This latest innovation utilizes ceramic thermo-conductive inner coating to absorb and retain body heat. This industry-leading technology provides warmth without the weight and enables us to bring our consumer apparel that exceeds their expectations around cold-weather protection. In Footwear, our big story for 2014 is SpeedForm. We are bringing the Under Armour Footwear when customers have come to expect from our Apparel. Innovation around fit, and we're bringing that innovation to the world of Footwear by not making these shoes in traditional Footwear factories, but in bra factories that understand the importance of fit. With innovations like these, our challenge is to align our communications and how we show up at retail for maximum impact with our consumer. We started that effort this year with our 3 Brand Holidays, the third of which will hit next month with athletes like Olympian, Lindsey Vonn; Freeskier, Bobby Brown; and the lock for PGA Rookie of the Year, Jordan Spieth, who will help us tell a great story around ColdGear Infrared. And no story that Under Armour in the outdoors would be complete without an appearance by our friends from Duck Dynasty. In 2014, we will take an even more integrated approach to our brand holidays with greater focus on key products and a more extensive effort with our retail partners designed to drive traffic in to their stores at key points throughout the year. That greater integration will also be on display at our Brand House here in Baltimore, at our newest store in Tysons Corner that we announced earlier this week and the next evolution of Under Armour retail, our store in Manhattan that we will open in spring of 2014. Combined with our New York office that is opening early next year, this new retail space in SoHo will give us a meaningful presence in the city and enable us to bring a local Under Armour story to New Yorkers and the millions of tourists that make their way there as well. Just a week ago, I was in Shanghai for the opening of the Under Armour experience. A first-of-its-kind retail theater featuring an immersed multi-dimensional video experience that combines the high energy of our brand with our commitment to telling authentic athlete stories. The experience in Shanghai's brand new Jing An Kerry Center on Nanjing road is connected to our branded store with curated assortment of Under Armour's best Apparel and Footwear technologies. One of our big goals with this new retail experience is to help educate our Chinese consumer on what it's like to be an athlete. In order to do that, we had to break the traditional model a bit. While most retailers more like 80% product and 20% storytelling, we flipped that and are really concentrating on storytelling as a primary focus of the store. You enter to a red carpet, through an illuminated hallway and are greeted by a video image of Michael Phelps, who's your host and guest trainer. He leads you through a series of vignettes that define the will of an athlete, including a training session with NBA star Brandon Jennings, rooftop yoga in Shanghai, and the exhilaration of running out on the pitch before a match at White Hart Lane, the home of Tottenham Hotspur. The second piece I wanted to cover was how our innovation agenda enables us to win with consumers and drive a powerful pricing model. Our strategy is fairly simple. Wherever it is that we show up as a brand, our goal is to be best-in-class. Whether it's at our national sporting goods partners or regional ones like Scheels and Dunham's Sports. Our innovation agenda is what enables us to be the premium brand at that retail destination. So when we have success with the ColdGear Infrared long sleeves at $50 or woven stretch capri at $55, it reinforces our promise to deliver that best-in-class innovation to our consumer. We saw great evidence of that in Q3 where our average selling price grew by 5% in Apparel alone. We believe our ability to continually innovate for our consumer and the pricing power that comes along with it is a key element of our growth story and one that helps separate Under Armour from our competitors. The third thing I wanted to cover was our success with the Youth athlete, where as we refer to them, Next. Our continued strong growth in Youth is prime evidence of our ability to make that emotional connection with the young athlete, both on and off the field of play. We are winning with Youth in both Boys' and Girls' and it's not just in our core Apparel where we would expect to be strong. Our Youth Footwear business is extremely strong, and we anticipate that strength continuing in 2014. One great indicator is that in categories like basketball where we are performing very well in authentic distribution with a slightly older consumer and we are making great strides in the category with our Youth consumer as well. And like we laid out in our Investor Day this past June, our focus when it comes to Under Armour athletes is all about Next. So we partner with a great up and coming athletes like Stephen Curry of the Golden State Warriors, we're connecting with the hardcore athlete who knows he set the NBA record for 3-pointers made this past season and a 12-year old kid in New York who remembers him dropping 50 on the Kicks on his last visit to the garden. It's athletes like Stephen, Jordan Spieth, Bryce Harper, Cam Newton and Sloane Stephens, none of them over 25 years old that help us connect with our young consumers and challenge us to raise our product development game up to their level. So fourth and final piece for me today is about our team. A team that is evolving from within but also adding a new dimension to our leadership with experience from the outside. First, the internal piece. Kip Fulks, currently our COO, is adding the new title President of Product. In his extended role, he will now directly oversee the design and development of all product, including Apparel, as well as our supply chain and information technology areas. Henry Stafford who has served as Senior Vice President Apparel since joining Under Armour will take on the role of President of North America. In his newly created position, Henry will be responsible for our North American wholesale business, retail marketing, global retail and global E-Commerce. Working together, Kip and Henry will drive an integrated product and merchandising strategy that will ensure we remain focused on growing our core business here in North America while providing a foundation for the product merchandising and retail development to help Charlie Maurath drive our business outside of North America. In addition to Kip's and Henry's new responsibilities, we've elevated Matt Mirchin for the new position of Executive Vice President of Global Marketing. Matt, Kip and Henry all embody the Under Armour culture and I'm confident in their proven ability to lead. In addition to these appointments from within, we are adding 2 new members to our senior leadership team. Susie McCabe is joining Under Armour as Senior Vice President of Global Retail. She comes to us from Ralph Lauren with extensive retail management experience. Also joining the team is Jason LaRose as Senior Vice President of Global E-Commerce. Jason joins Under Armour from Express and will oversee our online consumer experience and drive our web business strategy. In their new positions, both Susie and Jason will report to Henry. So I'll now turn it over to our CFO, Brad Dickerson, but I want you to know that there are multiple other areas of our business where we are working with just as much intensity as the 4 areas I focused on today. We will continue to be a growth company in constant evolution on all fronts. We will use our brand momentum here in the U.S. to fuel our global ambition. We will stake out a new position with today's athletic female, and we will become a more digitally relevant brand for our consumer in the next 12 months, and there will be much more. As I said earlier, we are a growth company, and one that is focused on our future but delivering results now. With that, let me turn it over to Brad. Brad?