Dara Khosrowshahi
Analyst · Cowen.
Hey John as far as the pricing power and pricing in general in the U.S. we're constantly testing and learning in terms of pricing. I do think that we have pricing power as a category as to what's the best way to exercise that pricing power one way or the other, I think, it remains to be seen and we don't want to talk too much about kind of what our intentions are going forward. But I think as a service we have pricing power. And I think it will, in a year or two, our ability to grow this business for many, many years to come. As far as marketing and what we're doing, listen, part of the design around the restructuring of the marketing team was really looking at where we came from. Really the marketing team grew organically. And based on kind of the history of how Uber grew up, Uber was very decentralized from a local base of businesses essentially, business leaders and city leaders who were their own CEOs. And over a period of time as businesses grow, as they become more consistent, it makes sense to centralize some of the capabilities and the decentralization that served as very, very well early on in our development as a company to some extent hurt us as we think about how we tune our marketing teams for the next five years. A significant amount marketing as you can imagine happens, for example, online on big online global systems, Google, Facebook, Twitter, Snapchat, et cetera, these are all essentially technical global platforms. And to have a bunch of local teams, all of whom are starting from square one engaging with these technical global platforms in their own ways and reinventing the wheel, did make sense. So the reorganization is about improving effectiveness and it's about thinking about where we're going to be for the next five years for the company versus where we come from. And I think, listen, my expectation is that our marketing spend, I can't speak for the second half of the year, but our marketing spend for the next few years is actually going to both increase and be more effective as a result of the changes that we're making in the marketing organization.