Mike Lacy
Analyst · KeyBanc Capital Markets. Please proceed with your question.
Yes. Austin, I think this one is another one where maybe I'll back up a little bit and just talk more about what we're doing with the customer experience project because we are still early innings as it relates to this initiative. We think there's a lot more room to gain. And so, if I start there, and then I can go into some of your specific questions, but for us right now, we have about 800 million data elements in the system that we've gathered over the last seven or eight years, and we're adding nearly 1 million data elements a day, and so a lot of information here. And I would tell you over the last 12 months, so not even just this year, we've had about 1,800 less move-outs on a year-over-year basis. And for us, that translates to about $9 million in NOI. When you think about going forward, we still think this is a 5% to 10% sustainable advantage that we can have over our competition. That's about $15 million to $30 million in value. And again, we know that this can be successful because 50% of turnover is control. When you have forwarding addresses and you see individuals that are just going across the street, they effectively failed us, we failed them, and they're moving out, and we need to change that trajectory. And that's what we've been working on. That's what's playing out with the customer experience project. So yes, when you look at that -- those numbers I quoted earlier were about 600 basis points better than our historical averages for this time of the year. A lot of our peers and a lot of the competition are seeing this success as well in terms of just affordability. But when you look at our numbers versus the peers on a relative basis, we were behind them about 170 basis points in the timeframe of, call it, 2022, '23. Today, we're about 70 basis points better. And so you can see that the difference on our focus on the customer is paying dividends. Again, we think that this is going to continue to just get better as we continue to learn more with all the data elements in the system. And so, what we're experiencing today when you look at R&M down around 3% to 4% growth, our expectations would have been around 7% to 8% growth. And so not having all the turnover definitely impacts R&M, but it also impacts our vacant days, our other income as well as CapEx and so for every individual that we save, it's approximately $5,000.