Paul Arling
Analyst · Dougherty. Your line is open
Yes. We still have a number of them to come because the – essentially, what’s happened, I’ll answer the first part of your question first, the churn has always been a common term used for subscription broadcasters since the beginning of cable and particularly over the last couple of decades. The churn increase is probably driven by – when there are good, viable alternatives from others, it will potentially raise churn. So I think what’s happened is companies in home entertainment are viewing that these platforms are not just interesting, they’re becoming the price of entry because the – if consumers have alternatives, obviously – and they’re great, they give you automated setup, will control all of the media you wish to watch, whatever you want to watch through whatever service you wish to watch it, and you can get it through the simple utterance of a command. And then another system has a one-way remote control where you have to use a guide and peruse through 360 channels by hitting page down 35 times. This could lead to greater churn because the systems, these new systems, competitive systems are great. So I think in the prepared remarks, we said that they see this as the future of home entertainment. We’re seeing this fairly widely, both here domestically, but also in most of the – if not all of the high-ARPU markets of the world, Western Europe, major countries within Asia. We’re seeing this movement toward these two-way, voice-enabled systems that bring entertainment to people much easier than they’ve ever gotten it before. And as more of them come out, it becomes the price of entry because your competitor, the person who you may have lost those customers to in churn have those systems. And that might be partially why those customers are leaving you to go to the new one. So I think this is generally what’s happened, the companies that are introducing these realize that this is where they need to go. It pleases the customer, it makes them potentially more loyal to you. It’s less likely that you’re going to find a competitor’s product that you truly like because you now truly like the one you have. And I think they recognize that, many are doing it. We’ve been working on, as you know, we’ve been working on some of these for a while. Some of them took maybe a little bit longer than we expected. But nonetheless, these companies are committed to this business and want to maintain those customers. So we see this happening over the course of the next number of years.