Paul Arling
Analyst · Sidoti
Sure. Yes, there's varied effects. And we obviously, we don't sell a lot of our products directly to consumers, Greg, as you know, but the customers that we sell to do because our products typically end up in homes, which obviously the decision makers in those homes are consumers. So we rely upon the consumer markets. And as you've probably seen from many companies, and we would say the same because our customers are selling often directly or through the retail channel to consumers. So TV business, as an example, during the pandemic, they probably did okay because people were at home. In fact, it was probably a flight to quality where they were buying better TVs during that period. I think just the long-term effect of the inflation, higher interest rates has made middle-class consumers a little less reluctant or a little more reluctant, less likely to go out and buy items. And you've probably seen this as we have from other products in the consumer market category. There are exceptions to that, but I think widely consumers just aren't parting with their dollars as easily. And in many cases, it might just simply be because a middle-income family when more of your paycheck is going to higher cost of food, higher cost of gasoline, higher cost of utilities, et cetera, there's less left over to spend. So our customers are telling us that they're seeing fewer orders and expect to see lightness of orders for a time here. So we saw that in Q4. In fact, during the quarter, we had some customers who had forecasted orders that then did not fulfill them because they saw lightness inventory build, et cetera. And of course, other parts of our business have just seen difficult demand patterns. So it's been across the board. I would say that home automation security is a little easier only because, again, new projects, our market share there is lower, much lower. As you know, in the video service provider channel, our market share is quite high. So there, when the market's down, we're down because we can't offset it with share gain. We've already got a relatively high share. In markets like HVAC, our market share is respectable, but still relatively low, and we have great offerings there. So we can offset weakness with growth. The problem for the last few years has been that, that market was much smaller, and our home entertainment business was so large that any shrink in it was hard to offset with growth from that smaller business. As we highlighted during the prepared comments, that smart home part of our business is now 25%. So we think it's getting to a level of scale. We win a few more SKUs there and deliver them. It can begin to deliver some growth for UEI despite any home entertainment difficulties.