Bryan M. Hackworth
Analyst · Benjamin Alexander of Alexander Capital Management
Right. Yes, the one business exceeds $80 million. The potential, as we now call it, the sales tube rather than funnel, is in excess of a few hundred million. Now, again, everyone has to remember that when projects enter the system, they are not won until the end. Once they're won, we then develop them fully and then ship them. So the won projects are almost universally assured, the ones that are in qualification or quote are not yet. We win many of our quotes once they proceed to that level, but we don't win all of them. So the few hundred million will get converted into business, but not completely. In other words, some of those projects will be either considered by the customer and not moved forward on. That's typically what happens when they don't move forward. But there's a lot of business out there. This is a very large market. HVAC alone exceeds by almost 2x the size of the home entertainment control market. So it's a very large market and growing. And there is, as I said in the prepared remarks, constructive change taking place there. Technologies in both the units themselves and the control units is changing. The world on this topic -- heat pumps are becoming more popular. They're much more energy efficient, less fossil fuel, of course. And that change is underway. Governments are beginning to on and off put incentives in place for consumers to buy these and install these systems because again they use much less energy. So there's a change underway. This is the same thing that set our home entertainment market from analog to digital, from non-HD to HD, from non-DVR to DVR. There's a change underway and we're there to help them power it and make these systems smarter than ever. And that's why we're getting the traction we are with project wins and a lot of projects entering our sales process. So we're very confident, we're very excited about what's going to happen in not just the coming quarters, but the coming years. Because the lead time on these projects is unfortunately sometimes 1.5 years, 2 years. Some of them can even stretch more than 2 years once you've won them. But once you've won them, it provides a layer of sales that usually stays with you for a while. And by the way, it's not that different than home entertainment. These projects last 4 years. So we're confident that what we're doing, we've rightsized our manufacturing footprint in contemplation of this business change to more of these types of products, our overhead. We've taken our development money towards these product lines and we're winning projects.