David Kimbell
Analyst · Raymond James.
Great. Well, thanks for the question, Olivia. Yes, makeup did recover faster than we had anticipated coming into the year. You all know that we've been working on makeup for a while. It was somewhat soft going into the pandemic and was arguably the hardest hit category of segment beauty during the pandemic. And we're -- so we're excited to see it recovering, and that's driven by an elevated overall engagement in the category in part by more opportunities to go out, more social occasions, more people going back to work in person and then just some of the things that we've been talking about, the engagement, the excitement, the enthusiasm for makeup has remained high as evidenced in social media, just the opportunities to where makeup haven't been as numerous. So we're -- as that opens up, as the world opens up, we're definitely say, more opportunity, a high level of engagement. There's new trends that are coming in to make up that we're excited about, definitely a push towards bold looks, bright, glam, glitter, people are ready to get out in the world and that's shown up in the looks.
At the same time, some of the dynamics around a more natural look that requires makeup, same consumers are balancing both of those. We're seeing brow innovation, contouring is being discovered by younger consumers who missed it the first time around long lip wear -- long wear lip is a trend that's that started in the pandemic and is continuing. So we're excited about what we're seeing and then in the Total category. And then Ulta, through our assortment has really been performing quite well adding key brands like Fenty, r.e.m., Chanel, lots of innovation from both mass and prestige, MAC, Clinique, Lancome and NARS on the Prestige side, e.l.f. and NYX are 2 big highlights on the on the mass side. So we're getting a lot of innovation, lot of creativity, all the things that we have been working on and driving towards really came together in a nice way in the quarter.
So as we look forward to the second half of the year, we're confident. It's hard to predict exactly how consumer behavior will go. But as more and more people are comfortable going out, more opportunities exist, more people going back to the work, coupled with the continued pipeline of strong innovation, we feel like makeup is on its way to a full recovery. And in fact, in Q1 was up over 2019 results, so pre-pandemic results for the first time in the pandemic. So excited about what we're seeing and looking to continue to drive that forward.