Ladies and gentlemen, thank you for standing by. And welcome to the Urban One 2021 First Quarter Earnings Call. As a reminder, this conference is being recorded. We will begin this call with the following safe harbor statement. During this conference call, Urban One will be sharing with you certain projections or other forward-looking statements regarding future events or its future performance. Urban One cautions you that certain factors, including risks and uncertainties referred to in the 10-Ks, 10-Qs and other reports it periodically files with the Securities and Exchange Commission, could cause the company's actual results to differ materially from those indicated by its projections or forward-looking statements. This call will present information as of May 12, 2021. Please note that, Urban One disclaims any duty to update any forward-looking statements made in the presentation. In this call, Urban One may also discuss some non-GAAP financial measures in talking about its performance. These measures will be reconciled to GAAP either during the course of this call or in the company's press release, which can be found on its website at www.urban1.com. A replay of this conference will be made available from 12:00 p.m. Eastern Standard time today, May 12 2021, until 11:59 p.m. May 13 2021. Callers may access the replay by calling 1866-207-1041 or 402-970-1 -- I am sorry -- 970-847 with the access code is 1059321. Access to live audio and a replay of the conference will also be available on Urban One's corporate website at www.urban1.com. The replay will be made available on the website for seven days after the call. No other recordings or copies of this call are authorized or may be relied upon. I will now turn the call over to Alfred C. Liggins, Chief Executive Officer of Urban One, who is joined by Peter Thompson, Chief Financial Officer. Mr. Liggins, please go ahead.

Thank you very much, Operator. Also joining me are Karen Wishart, our Chief Administrative Officer, Jody Drewer, CFO for TV One and Kris Simpson, our General Counsel for the company. You all have got the press release for the first quarter results. We were pretty happy with our performance in Q1 and very excited that this is the quarter that we will put behind us and start to lap our COVID comps, even with two months of negative -- bad COVID counts are strong months last year, we actually posted stronger EBITDA in Q1 compared to 2019. We are starting to see significant rebound activity for Q2 in our radio business. And our other units continue to perform well. So we're very optimistic about the full year. So I will now turn it over to Peter, to go into the specifics of the numbers.

Thank you, Alfred. Net revenue was down by 3.6% year-over-year for the quarter ended March 31st 2021, approximately $91.4 million. Core radio revenue excluding political was down 13.7% year-over-year in the first quarter. January was down 28.4%. February was down 19.9%, and March was up 8.8%. So we saw sequential improvement throughout the quarter. Including political, national ad sales for Q1 were down by 23.7% year-over-year, while local ad sales were down 21.5%. By category, entertainment was down approximately $2 million, driven by the lack of concert event and movie activity. Financial was down by $1.7 million, services was down by $1.4 million driven by, lower-tax, legal and recruitment client spending. Retail was down $1 million. Food and beverage was down approximately $900,000, driven by lower spend from fast food and other restaurants. The outlook for radio in the second quarter is obviously stronger with Q2 pacing currently up by more than 70%, as we lap our most difficult quarter from 2020. Adjusted EBITDA for Q1 was impacted by $1.4 million of expenses related to the Richmond casino project. Despite which, as Alfred said, we posted a higher adjusted EBITDA, than in the first quarter of 2019. Net revenue for Reach Media was up by 16.8% in the first quarter, driven by increased advertiser demand for the African-American audience and government business related to COVID-19 and the launch of a Macy's podcast. Adjusted EBITDA of Reach was up by approximately $1.9 million year-over-year. Net revenues for our digital segment increased by 64.7% in Q1, strong demand from brands to spend with black-owned and certified diversity publishers contributed to the growth in direct advertising sales at iONE Digital. This drove adjusted EBITDA growth for the quarter of approximately $3.2 million year-over-year for our digital segment. We recognized approximately $46.2 million of…

Thank you, Peter. I wanted to call to everyone's attention, I don't know if you've seen it much in the advertising press. But, there is a very, very positive advertising climate for African-American owned media companies. Corporations like Procter & Gamble and General Motors have made significant pledges to increase their investment in African-American owned media specifically. And also, within the last week, the Interpublic group of ad agencies and now Group M advertising to very large advertising holding companies have also committed to increase their spend with African-American owned media. We will benefit greatly from that. These are tailwinds that started in the aftermath of the protest over the George Floyd murder and the Black Lives Matter movement of last year. I got a lot of questions about whether or not, we thought that momentum was one-time, whether it was sustainable or whether it really was a sign of positive momentum that would create systemic change. And I got to certainly say that, all signs are pointing to continued momentum, larger commitments and a real desire to create a more equitable playing field as it relates to media investment. So that's very positive. The Group M and the Interpublic announcements all came within the last week. I've been involved in high level conversations with these corporations and these advertising agency holding companies. So, I'm well aware of the intent and the commitment that they're laying out. And it all starts at the top. So, when the CEOs decide that this is a commitment that they want to make to multicultural media and diverse owned media, then that's a big statement. Secondly, I want to talk about our Richmond, Virginia Casino opportunity and initiative. As I mentioned before, we Urban One in partnership with Peninsula Entertainment made a proposal to…

Sure. [Operator Instructions] And we do have a question from Rafe Leeman from Eaton Vance. Please go ahead.

Hi. It's Rafe. Thanks. So you mentioned on the pacings for, I guess, quarter up 70% in Q2. That sounds great. You like others in the space, your actual numbers for Q1 ended up being better than the pacings, and that's kind of what people had said is that things were coming in later and then the actual numbers are actually doing better than the pacings. Is that continuing? Do you think that will occur again where there's a little bit of a delay and you'll still -- you'll do even better than the pacings? Or is that kind of normalized in terms of return?

It feels like it. But, the timing of when dollars hit, is so much harder to predict these days. Certainly during the pandemic, things were canceling at breakneck speed. And then when they started to turn, you started to see, the numbers look really, really ugly and close and improve throughout the month and throughout the quarter. Q1 was -- January was down 28%, and then there was -- February is down 20% and then March was plus 8%, right? So, I suspect that we'll see things booking late and improving, but as you get closer to normalization then I think that improvement pace during the month and the quarter will start to slow as well. Because you are seeing a robust economy, right? Like, particularly on our national facing businesses, Reach Media, we have inventory problems and sold out. And so therefore, we're in a position where rates are rising, I guess inflation is a good thing from that sense. And you're seeing that. You're seeing more demand than inventory. In digital and you're also seeing pretty strong demand in TV. Local radio is not as robust as those other platforms, but it's absolutely improving. So the answer to your question is, I guess, if you're asking do we think we're going to do better than plus 70 for Q2. I don't know do we have a forecast, Peter?

We do. And it is slightly better than that but it's not dramatically so. And as I look at the pacings, I think we called out in your quote for that April finished up, about -- just under 90%, 89% up.

Yes.

May’s pacing, up about 75%. June's pacing up about 49%. And we -- if we were calling it now, we'd say it's mid-70s.

Mid-70s, yes. So, a tick over the 70 mark. I would say that when we budgeted for our Radio business, we did not budget to be back at 2019 levels. We budgeted to be somewhere between 2019 and 2020, and we are on target for that revenue performance. And -- yes, and so we feel comfortable about that. It's too early for us to say whether or not we're going to over-perform that. But right now, we feel pretty good about it. We've got -- our Q4 last year was tremendous because of political. So, Peter and I were talking about it earlier. I think we're going to be feeling good tracking along until we get to Q4, right? And then -- because it was such a big quarter for us. But we still think that we can hit the metric that I just described to you.

Yes. And then the other thing to point out is digital obviously is our strongest growth area at the moment from a Radio standpoint. And so when we talk about our pacings, we're including the digital business in that, the Radio digital business in that. When we report out and break down advertising, we pull all the digital into the digital segment. So, just to be careful that we're talking about the same thing, the plus 70 number includes our Radio digital performance.

Okay. Thanks. That's helpful. And any update on events sort of how -- what the timing is looking like on that?

I mean our biggest event that -- we got two big events. One Birthday Bash in Atlanta is scheduled to resume in June. We're doing it -- I forgot the name. It's the old Atlanta Braves stadium that now I think, is a Georgia state facility. It holds 50,000 or 60,000 people, and we're setting it up to be socially distanced for 15,000 people. But the business model for this year actually could see it be quite profitable. So should we hit that benchmark? So that is happening at reduced capacity. And then we have our Fantastic Voyage cruise from Reach Media scheduled for Q4. And right now that's on -- all plans are set for it to go. And that would be a significant driver as well with profit expectations to be not at historical profit levels, but not far off of it. And I think as long as cases keep coming down and vaccinations keep happening and the economy keeps starting to open then you'll see us continue to return to events. But two of our biggest events are happening at this point in time this year.

Terrific, terrific. And if I could maybe just do one more and then I'll jump out. Just any update in terms of the financing on Richmond. I think you've been pretty clear on the last call that I guess you can write-up to a $75 million common equity checkout of this everyone’s silo, but it might not be that much and main program so any updates there?

Yeah. Look it's moving around. And the reason it's moving around is because we're negotiating with the city, which moves around the numbers in the project. But a couple of things, we've got robust demand from almost 60 local investors that have signed up to invest alongside us in this project. And so the idea that we sell off at least 10% of this to people who actually live in Richmond is a real concrete plan, right? These people are signed up with giving us numbers et cetera. And so that is helpful to go to reduce whatever our numbers are. Our original equity commitment was $75 million. So that equity commitment would have been $75 million minus the 7.5% for their 10%. I pledged to put some personal money into it as well. And so the local investment number could go up. We could look at alternative ways to finance it. The pandemic was helpful from the standpoint as we got, I think smarter about the tools that we could use to raise capital. We were very lucky and excited to have gotten that refi off. We have two ATM programs for both classes of shares in place. We've used at least one of them the Class As we haven't used the Class Ds. So I would say to you that we will be very conscious of how we finance this and avail ourselves of all capital opportunities to also be able to focus and think about our continued goal of deleveraging. That's super important. Even though our current leverage level is at a place given the pandemic that we haven't seen before. We realize that it's not where it needs to be. No. And so we're not going to do anything that stretches us too thin. So we would look at also other outside -- other ways to raise capital outside of selling equity and taking the local investors too. Deleveraging is still a very important effort for us and we're not losing sight of that. If we were lucky enough to be chosen, I think that I don't know what's going to happen to our securities, but they should respond in a positive manner because it will be a significantly accretive event, although it will be out in terms of when it comes to fruition. Just when in that license we'll build significant value in and of itself.

Terrific. Thanks so much.

[Operator Instructions] Our next question is from the line of Todd Morgan. Please go ahead. And he’s from Jefferies.

Great, thank you. And thanks for all the color as usual. I just had two follow-ups on the operating side. I guess first of all very broadly, I mean given the positive start to the year and your comments here I know you said the fourth quarter is a little bit of a tougher comp. But is it fair to say that your broader thoughts about EBITDA for the full year that you talked about in the past? I would think you're feeling a little bit better about the achievability of that at this point? Just given the strong…

100%. If you remember our road show and we did our refi. We didn't actually give official guidance, but we knew Q4 was going to be -- and we knew this was going to be a non-political year and Q4 was big for us et cetera. And so what we expressed, in terms of EBITDA, kind of neighborhood zip code soft whispered guidance is still in effect. Now, I'll caveat that by saying, if we don't win the Richmond license, we're going to have a one-time hit of probably a couple of million bucks that will come off of that number that you're probably referring to. But if we do, it will roll into the investment and we'll probably be over our bogey.

No that's helpful. That's helpful. And also, this year with production restarting on the TV side, I know you called out expectations that the programming cost levels could rise along with that. Is that unfolding, as you kind of previously anticipated? Or is -- how is that really kind of moving in this environment? Is there any change from what you thought previously?

Jody, you want to give him an idea of what the increased programming spends is going to be this year?

I don't have what our total was last year. But yeah, we are expecting about a 10% increase in our program amortization based on, production being back in and just making commitments or promises to our affiliates to deliver a certain number of over hours.

But that's -- it sounds like, there's really kind of on track with what you thought before …

… in other words, yeah.

Yeah. Okay, okay. No that’s perfect. No good quarter thank you very much.

Thank you.

Thank you. The next question is from Patrick Wang from Voya Investment. Please go ahead.

Yeah. Good morning. Thank you for the questions. Congratulations on the bidding. Can you just talk about from six onto two, so what you eliminate the other fours? What's the consideration from the city cancel regarding this project?

Yeah. I think -- I mean, look, it was a number of factors that eliminated the other four. Not all of them got eliminated for the same reason. I think level of experience and belief in their business plan was one site control or was a second one size and scope of project would be a third one. Pamunkey Indian Tribe proposed a $350 million project that is essentially across the street from our location. So I think they got eliminated, because they also weren't teamed with a known existing gaming operator. And they had the lowest project sort of proposal in terms of value. I know Bally's got eliminated because of issues with approvals from state and governmental organizations that the city didn't control, for their site and also neighborhood pushback. Gold Nugget got eliminated, because they basically had a backup contract on the Bally's site. They didn't actually have an option on it, so various different ones. And now, it's down to us and Cordish and it's really going to be about location where folks want to put it. The ability for that location to also win in a referendum, because the citizens get the boat on that and I think to some degree, what the city selection committee feels about who will create, develop the highest quality product. And so I think those are going to be kind of the remaining consideration, in addition to what are the economics that are going to go to the city. So. …

Right. In terms of the underlying real-estate that's a former Philip Morris site. Do you actually have a contract or buy the land? Or are you going to lease the land? Or is that?

Yeah. We have an option to buy it. ….

Do you decide it?

…We have an option to buy it.

Okay. And the timing you said is May to June so that's just around the corner. Is that city council?

Honestly, I suspect, we'll know if, we've won or lost in the next two weeks.

Okay, great. If you one, do you have to divest your MGN Harbor, minority interest for conflict interest?

No. We do not.

Yeah. Okay, great. Another question is regarding radio advertising. It's traditionally its more local. And you talked about the increased interest from advertisers for minority owned media. Would that -- what's the component right now between the mix between national and local? And how much would that increase your national advertising too?

Yeah, look, our local radio business is about 27% national? Or is it higher than that now Peter? Is it at 30% now?

It's around 30.

It's around 30.

It's around 30.

And it depends on the political or non-political. Obviously, we tend to sell in a political year have more national.

Yes. Yes. And look I can't tell you how much it's going to help, right? That depends on how many clients each of these people these ad agencies have at any given time. They've given us percentage targets for where they want to go, but that percentage target leaves out what the sum total spend is, right? I can just tell you that it has been helpful. It's continuing to be helpful and people are making commitments and that's only good news for us.

Okay. Have you considered just joining the KAKC media platform because some of the competitors talked about recently?

We're already part of it.

Okay.

Yes. Yes. KAKC is basically the de facto only national rep in the radio business.

Right. That's under script. Right?

I'm sorry?

That's under -- is that owned by script?

No. KAKC is owned by iHeart.

Okay. Okay. I'm thinking about the KAKC TV on the TV side. Okay.

Yes. You're thinking about the KAKC television networks, no, different company.

Yes. Got you. Last question is the regarding the ATM program. You said the A has been used up. So I think during the quarter you have $9.5 million or the shares that…

I said we’ve used. I didn't say, it was used up I said, we've used it. As' are the only shares that we've issued. I'm sure we still have outstanding capacity on it. But we also stood up a Class D for the UONEK shares that we have not availed ourselves of -- as of yet.

What's the size of that D ATM?

Is it 50 or 25?

It's the shelf is 50, but we're putting a pros up to 20, incremental 25.

Yes. So we have a $50 million shelf registration but our pros up that we'll register is going to be for $25 million.

Okay. That's shares not dollar right?

That's -- no, that's dollar amount.

That's dollar amount. Okay. And how much you have left on under A?

I think we got top of my head about 19, but I'd have to double check in. So we have significant capacity still under the second $25 million.

Okay. Thank you very much.

Thank you.

And our next question is from Ben Brogadir from Odeon. Please go ahead.

Hey, thank you guys for taking my question. On Richmond, just trying to understand the purchase price and potential accretion for you guys. So you're saying, it would kind of all things -- if all things go well could be an equal contributor to your Radio and TV EBITDA. So call it I don't know between $100 million and $130 million at a $600 million purchase price. It seems quite cheap compared to other gaming transactions. Am I thinking about that the right way? And also does the $600 million include the land? Or would that be additional?

Actually the $600 million includes land includes everything actually includes some soft costs like interest and everything else too. So, I mean, yes, that's kind of the math right now that how we're looking at it, right? But all of this stuff is contingent upon gaming studies that we all -- the state hires a company to project what gaming revenue would be by market given the structure that they've set up in terms of the number of licenses, et cetera. Then we hire people to come in and drill down on the market and give us an estimate what they think the market size will be based on household income population, et cetera. And then you overlay a tax rate that whatever the state is going to charge you. And then what you think the local city charge is going to be, then you layer in whatever else additional you're going to do in sort of a host community agreement, where you're also going to make some financial commitments. And then you layer over an expense structure, which your operating partner has a very strong and deep knowledge base, because they run casinos and it spits out an EBITDA number. And yes, that EBITDA number is $100 million or better, right? But I'm going to caveat all this is that gaming studies have been wrong, right? Like you can miss them, some do better, some do worse. National Harbor was actually right on target. That's actually not a little better. When we first saw that business plan, I think, it said that gaming revenue was going to be in the 6s and cash flow EBITDA was going to be $175 million. And gaming revenue has been in the low 7s and they've done a couple of hundred million dollars of EBITDA. When MGM did Springfield that study was wrong and they missed the mark, right? So for us that's the math we look at, but we'll capitalize it and think about the risk from the perspective of what's our downside, right? How far off could this be? And it still be an accretive opportunity for the company. And that will inform how much we're willing to spend and bid et cetera to also protect our downside. But yeah, that's kind of the math right now.

Got it. Appreciate all that context. And then kind of a follow-up on to the ATM program that you guys are running. Obviously, it's dilutive to the equity. And I guess I'm just curious when you guys think about bolstering liquidity or raising capital for these type of projects. It's -- I guess what's the thought process behind diluting your equity when it's trading at $2.50 a share kind of comparing that to the current rate environment and kind of fixed income instruments. I mean, are you guys -- equity is cheap. I mean I'm just trying to understand that.

That's a good question. Look I still think we have too much leverage. I knew for sure, we had too much leverage when we were levered at 6.7 times. Now that we're a turn lower coming out of a pandemic, I still think it's too much leverage and should go down. We bought back a lot of shares over the years. I think we bought back half the company probably more than half the company now probably at an average rate of $1, right? It was $0.80. We had always said that in order to delever or to fund projects that we think could build value. We were potentially a seller of stock at $3 level on the Ds. We were a seller of stock of the As at these higher levels. We haven't been a seller where it's at now, but we were a seller in the 6s and the 7s. And how I think about that is that's a positive trade for us given what we bought shares back for in the past. And if you still think you have too much leverage, which I do. Yeah. I don't think this company should be living in the high 5s in terms of leverage. So -- and so that's how we think about it. Yeah. And the family, my mother and myself probably own close to 50% of the shares. So it's really -- we're taking the biggest hit on the dilution. But I think getting into a leverage range where you're comfortable and it's sustainable is more important for the long-term health of the company. And so that's how I think about it.

And just jumping in for saying the previous gentleman's question I just checked on the $21.9 million available on the Class A ATM out of the $25 million. So still substantial room there.

Appreciate all that context and color makes sense. Just last one for me. Obviously, you guys are extremely busy on the gaming initiative. When you think about kind of your broadcasting assets and stations kind of radio TV you guys have done some selective asset optimization on the M&A front. Do you think that your portfolio is kind of where you want it to be as it stands today? And kind of how do you kind of view the current M&A landscape? Thanks very much.

I think that the answer is no. I think our assets should ultimately be combined with a larger radio platform to get more scale, particularly in the markets that we already operate in the swap we did with Entercom to get out of St. Louis and get larger in Charlotte, it's been great. The business is just a lot more stable when you've got larger shares and you're in multiple formats. And it's also becoming more of a scale business competing against iHeart and Entercom and Cumulus. I think that now that there is not radio D-reg on the horizon that our company probably is the best well positioned to be one of the central platforms in the consolidation. And that's absolutely what I think should happen in radio. I've said it before. And why aren't we focused on it now because nobody wants to do anything now because nobody has any idea what their real EBITDA is, right? You're coming off of COVID. I mean, Cumulus used to do $210 million or $216 million of EBITDA and they went down to like $80 million something last year. And now they're going to bounce back to somewhere between $112 million and $120 million I don't think that they think that's their EBITDA equilibrium, right? So nobody wants to do a deal. Nobody wants to buy nobody wants to sell right now because you just don't know what assets are worth. But as soon as we get through that, I think we should be focused on doing something.

Makes sense. Appreciate that. I'm going to sneak in one more. You mentioned kind of target leverage. Do you have a number in mind there?

Something in the 4s. Yes.

Great. Appreciate all the contacts in answering the questions. Thank you guys.

Thank you. And the next question is from Umesh Vandry from Legal & General.

Hi, guys. Thanks for taking the question. Just a quick follow-up on the last one. Did you sort of imply that you would be the consolidator? Or you'd be more seller in this consolidation of the video assets?

That's a good question. I have always said that we are willing an assets to be on either side of a transaction that created value and made sense. I like the Radio business. Quite frankly other than -- prior to COVID, it had actually stabilized. And so, like the Entercom deal was interesting because I was like we either need to leave Charlotte or you need to leave Charlotte. Which is -- and I said I'll do either. In fact they were actually going to buy our stations in Charlotte 2.5 years ago and then they backed away from it. So we ended up buying them. So, I'm always willing to be on either side of the transaction. If I had to handicap it there are not a lot of radio operators left people who know the business, know how to run radio stations like running radio stations don't mind the business. So I would have to say that given the current landscape we would probably be the surviving entity just because I don't see -- iHeart's not going to be able to do anything substance of neither Entercom, but again I'm willing to look at it either way. But if I had to handicap it, where the surviving entity. And I'm happy to be that and I'm happy to be the management solution for that because we like the business. We know the business. The radio business has actually helped us get into these other businesses. We wouldn't have been able to get into the cable business if it hadn't been for the radio business. The radio business is absolutely helping us get into the gaming space. So -- but if there are opportunities if there were markets that made sense for us to leave or swap around because we created value, we have no intention of exiting the business altogether the business that we're creating we think we have a lot of opportunity and upside. So I don't want to give anybody an attention the attention that we are a seller from the -- we're leaving the business standpoint. We would be a seller or a swapper of assets in order to create value of which we can then use to delever or deploy into other areas that we can grow faster. Does that make sense?

That makes sense. And I think obviously alluded to that because it seems like wholesale large transactions is a little bit difficult just given the ownership role it seems like more sort of market by market swapping or buying selling a couple of stations that seems like that's more of the trend?

Yes. I mean there really are no buyers -- I mean if somebody put a radio company up for sale today I mean I think that happened. I mean, I think there was a process for Townsquare at one time and it didn't ultimately materialize. Ultimately materializing the major shareholder getting -- just getting bought out. I don't think there's anybody who wants to go out and just buy big radio companies. But for a company like ours, there are significant synergies who are matching up in markets where we're not full yet. So, Indianapolis, Dallas, Cincinnati, Washington D.C. there's significant cost savings. If you look at us in another -- a company like a Cumulus between corporate and the seven markets that we overlap in I think there's a lot of cost and revenue synergies there. I think that somebody needs to take advantage of that.

All right. That's helpful. And just a quick follow-up on your previous question that was asked. I think like you in the roadshow you sort of I think gave a soft indication in terms of like EBITDA, I think for the full year around $130 million. I'm assuming that number seems to still stand from what you are saying. With that EBITDA number, it seems like you should be generating a pretty healthy amount of free cash flow. I mean are you -- what do you plan to do with the cash? Are you going to sort of see on the balance sheet so that we can invest in this potential casino or buy back debt? How would you sort of think about that?

Yes. So I think roughly $70 million is not a bad number to think about for free cash flow for this year. And it's probably not that much of a confidence that that's around the quantum give or take a bit on the Richmond investment so we could invest the year's cash flow in that project. If we don't I think we'll keep it on the balance sheet and look for other opportunities. And we also have the ability to prepay now up to 10% a year on the note. So up to $82.5 million we could prepay at $103 million on the note. So we will look at that. We will see where we come out on Richmond and then make the appropriate capital allocation decision after that. But to your point I think our cash and liquidity position at the end of the year will be extremely robust.

So how does that jive with your sort of earlier comment that leverages to but you want to reduce the leverage, but then you sort of take all the free cash flow and invest in an entity that's sort of outside the restricted group right? So -- and how does that sort of philosophy work?

Well, that was always the plan. When we marketed our refi, we talked about gaming opportunities and we got a specific carve-out for additional gaming investments and we talked about Richmond. And you heard the gentleman earlier when he asked about the Richmond math. And should we be fortunate enough to be chosen the math works, right? It's -- it would be a great transaction and it would be accretive to the company and worth doing. And so you would opt to take a year’s free cash flow and invested in Richmond. And net-net you're going to improve the company's -- you're going to improve the company's equity value and lower the risk on its debt. Hopefully, our securities move as well. And if they do then you could also issue you could issue more equity and pay down debt. If we only put $70 million in Richmond we'll probably even have left over cash to pay down some debt as well. So that's how we kind of look at it right? And if we don't win Richmond we'll pay down debt and delever even more so than we might otherwise. So I think the theories work hand-in-hand. It wouldn't work hand-in-hand if we didn't think Richmond was a significant opportunity but we do.

Got it. And then I think like it's this put option that becomes exercisable I think like in 2022 or 2023 I think. I mean I think you sort of indicated that you plan to exercise that.

You are talking about MGM put option?

Yes.

Yes. It's exercisable every year. It's just this year it's exercisable at its highest -- at its maximum value which is 7 times whatever their EBITDA is, but it's exercisable every year. And yes we always have the opportunity to put our stake at MGM and we think that's probably worth north of $90 million and that's another way to delever.

Yes. So the multiple is fully baked to the end of this year at 7 times EBITDA with no balance sheet adjustments. And then it's an annual evergreen. So we get the chance to do that every Q1 from here on out.

So is there a plan to monetize that this year? Or what are you thinking?

We haven't talked about it, but I wouldn't monetize this year because they're probably still dealing with -- they're not even up at 100% capacity. So they're still dealing with the COVID effects on their business. I don't think their EBITDA would get back to $200 million this year. I could be wrong, but I wouldn't monetize it this year. Plus it's stable. And so I think you monetize it when you need the cash for something whether that's delevering or some other value-creating transaction.

Okay. Great. Thank you very much.

Thank you. Operator, we've got time for one last question.

And actually there are no further questions in queue at this time. I'm sorry, Mr. Leeman, just queued up. One moment please.

Sorry, I just popped up.

Sure. As we said one last one.

Just -- can you talk a little bit about the sports betting potential revenue opportunity and whether or not you see that as impacted at all by your success or lack of with Richmond?

Say that again the -- what now?

Your sports betting advertising opportunity. I mean, I'm wondering generally about your ad categories doing strong.

We have not seen the level of sports betting advertising activity as other companies have because we don't have -- we've got one sports station. And we had one in Washington, but we traded that as part of the Entercom swap. We picked up a sports station in Charlotte actually it's not true, we had one in Richmond. But we also just did something down there where we don't run that any longer. One of the competitors does. So we haven't been benefiting from that. I do think that if we're able to win Richmond, we'll have a very different view on sports betting and how the company plays in it because we will pick up a sports betting license along with the bricks-and-mortar license. So the company probably will start to think about our brand and how it participates in sports betting not just from an advertising standpoint, but from an operator standpoint and who can we partner with and et cetera, et cetera.

Perfect. Thank you.

All right. Operator, thank you very much and everybody thank you. We'll talk to you next quarter. As always feel free to reach out to us directly.

Thank you. And ladies and gentlemen, that does conclude our conference for today. Thank you for your participation and for using AT&T teleconference service. You may now disconnect.