Glen Senk
Analyst · projected results is contained in the company's filings with the Securities and Exchange Commission. I would now like to introduce your host for today's conference, Mr. Glen Senk, CEO. Sir, you may begin
Thank you, Eric. Once again, I take great pride in the organization's performance. We reported record sales, record operating profits, a record number of quarterly store openings, continued strength in our Direct-to-consumer channel, and our second highest operating margin in the fourth quarter. I want to assure you, though, that the organization and I are focused on the opportunities within the quarter as well, so I'd like to take a moment to review the key learnings. First, given the fashion shift we've been discussing for the last several quarters, we believe the company would have benefited from a greater distortion into non-apparel categories. Since we know that customers often pullback on apparel spending during a period of fashion transition, in retrospect, we could've been more aggressive in leveraging URBN's flexible assortment architecture to maximize the business and up-trending classifications such as footwear, jewelry, loungewear, foundations, and several home categories, including beauty. Second, I believe Anthropologie and Urban Outfitters could have positioned their women's apparel content more effectively. Both brands are clear as to where to take the product based on insights from our Direct-to-consumer business, along with information garnered from a strength of the offering of Free People. The challenge is that there are a myriad of moving parts including fabric, silhouette, print, color, the relationship of tops to bottoms, and apparel to accessories, and the coordination of these elements is complex. Of course, I'd like better, faster results, but it's important for me to remember and to share with you that this is a highly iterative process. And despite the information at hand and the nimbleness of their supply chain, it's appropriate for the merchants to manage the process in a pragmatic, methodical manner. You've asked, and I know you will continue to ask, for me to share my views on when the Apparel business will gain positive momentum. It could take another three months, six months or perhaps even longer. What I know with certainty is that fashion cycles are good for our business and that our merchants are best of class with a proven ability to recognize a mind change before the market at large and that they are managing through the transition with precision and financial discipline. I know there's another topic that will be of interest to you, the fourth quarter inter-period trend. January appears to have been an outlier. Our February sales results improved over January and are more similar to the fourth quarter results with the exception of Europe, where the majority of our revenue currently comes from the U.K., and the consumer appears to be responding negatively to the newly implemented VAT increase and other austerity measures. Eric has already covered several metrics for the fiscal year 2011, but I'd like to take a moment to reflect on some additional highlights. The company's 10-year CAGRs are amongst the best in class, 23% for sales and 37% for operating profit. And while our three-year CAGRs have moderated to 15% for sales and 23% for profit, given the context of the economy, they are still amongst the best in class. Total company comparable store net sales increased 4% for the year, but averaged 7% for the last 10 years. And impressively, stores opened three years and more had a comparable store performance equal to the average of the chain. Urban Outfitters and Anthropologie each, for the first time, surpassed $1 billion in revenue for the year. The company opened 46 stores in the year, including five in Europe, with the class of 2010 amongst our best ever groups underscoring the positive impact of our strategies around site selection, store design and development. Our growth in the Direct-to-consumer channel continues to outpace every other channel in the company, currently trending to double in size in less than three years. The shared service teams including IT, logistics, finance, development, production and talent, executed superbly throughout the year. We implemented a variety of key enterprise systems, including a supply chain management tool, a new order management system that will ultimately enable us to have a single inventory across all channels, a consumer insight database and a robust assortment management tool. We also continue to support the Direct-to-consumer teams with a myriad of site enhancements, analytic tools and our first German and French language sites. Finally, the company had a banner year with talent. Remarkably, we had more than 100,000 people apply to work in our home office. We interviewed some 15,000 people and hired roughly 500 of some of the most talented, dynamic people I've ever met. Ultimately, our company is our people. And we have been relentless to ensure that we hire, develop and retain the best talent in the industry. Before I finish with our prepared remarks, I'd like to remind you of our four key growth initiatives: Driving brick-and-mortar productivity, increasing our e-commerce penetration, accelerating international expansion and adding new brands to the URBN portfolio. Since we've spent a considerable amount of time talking about the detail behind each initiative, I'll just review key areas of focus for 2011. As always, our first priority is product. Compelling, differentiated product is what drives our business. The product needs to stop the customer in her tracks. It needs to illicit an emotional reaction. She needs to love it. Every part of our business is important, but the product offering is most important, so that's our key focus. Whether it's online or in-store, localization is an increasingly important component to success, so we'll be implementing a new allocation system that will enhance our ability to micro allocate to each of our locations. We have begun to test mobile technology in our stores. We know that our best customers shop across channels and that there's tremendous synergy between the stores, catalogs and websites. Our goal is to provide an outstanding, seamless multichannel experience wherever, whenever our customer wants to shop. For example, we believe it will be just a few short years before customers walk into the store, scan a product to learn about it or locate a size or color, perhaps share the product with a friend or read a review, then walk out of the store with a product in hand, automatically charged to the account that links with their mobile device. Since the midyear completion of our consumer insight database, we've collected information on nearly 7.5 million customers across the Direct-to-consumer and brick-and-mortar channels, with the number growing every day. Our priority is to add capability around analytics, segmentation, and ultimately personalization, which is where we believe we'll see truly meaningful benefits. Given the pace of growth in our Direct-to-consumer channel, we'll continue to invest in assortment, site functionality, marketing including the database, social media, mobile and fulfillment capability. Our goal is to stay ahead of the consumer, ahead of what we believe is a paradigm shift in the way people are shopping. We'll continue to invest aggressively in our international expansion, including opening more European stores than ever before, shipping more internationally through our Direct-to-consumer channel than ever before, and opening our own fulfillment and distribution centers in the U.K. Additionally, our first Asia Pacific employee began with the company a few months ago, and is busily at work preparing for the company's plans planned 2013 brick-and-mortar launch into the region. Finally, we will continue to invest in and shape our new brands. And to that end, the company launched BHLDN this past Valentine's Day. We'll provide detail on the next earnings call, but let me say that BHLDN has been the company's most successful launch in history and has exceeded our most optimistic expectations. The brand will expand its web offering and site content over the next several months and will open its first store in Houston in early fall and second store in Chicago just after the holiday season. In closing, we believe that URBN remains one of the true growth stories in retail, with an opportunity to double the North American store count with our existing brands, a best-of-class rapidly expanding Direct-to-consumer business, a significant opportunity for international growth, a growing portfolio of new concepts to fuel future expansion and a highly strategic, systematic and controlled approach, which we believe will enable us to continue to grow profits faster than sales. As always, I'd like to offer my heartfelt thanks to the URBN team for their outstanding commitment and to our shareholders for their continued support. I will now open the call to questions. And as is our custom, we will limit the queries to one per caller. Thank you.