Richard K. Davis
Analyst · Rafferty Capital
This is Richard. Thanks for that observation. I think U.S. Bank moves best when everything is moving one way or another. So the bank was 10 years ago a fairly considerate bank with a sense of all defense, right, we were an efficiency company, no one ever thought about us making revenue, which is save the next dollar, we can merge and acquire companies and squeeze more out of that than anyone else, and that was well-regarded and well-recognized. Then the downturn hits, and that was our first chance to prove, like I said earlier in an answer to John's question, that while we may not look like we are growing as much in the go-go times, we also chose not to take risks and those showed up later when the economy turned and we ended up getting stronger. I know you know this, you've written about this, we became a flight to quality, a place of safety and we played on that. So now here we are in kind of a flat, slow, slow recovery that's almost flat, so we can't prove anything remarkable except to just say we're not going to disappoint, we're not going to surprise, we're not going to get complicated, we're just going to get it out and do a little bit better than everyone else on all the basic tenants. The next opportunity for us to perform is when the rates pick up because the markets picked up and to show that the Bank is repositioned now to be as strong as it ever was when it was on defense and be better than anyone else on offense. So I'm going to hold your question in the rears until we get the chance to show you that when the recovery starts and because of our high credit quality, our amazing pricing benefits that we have based on our debt ratings, that we are going to be able to show you we can be even better. And then I think the multiple comes back, we even spread further from where we are because we're always sitting at this high multiple that people need us to be, remarkable every quarter to prove and protect, but we are looking forward greatly at the time when the world gets better and we can show you just how positioned we are for that, and there's a lot we did in that period of time, in the last five to seven years, to position this Company as innovative, payments focused, trust leader and global. So I'll look forward to that and I'll ask you to ask me the question again when things start to turn, but I think it makes sense that we hold our own position of strength, kind of the yellow flag is out on the racetrack but when the green flag comes out we'll take off first.