Sachin Lawande
Analyst · UBS. Your line is open.
Right. Right. No, that's a great question, Joe. And let me try to answer this this way. So AI, as I mentioned in my prepared remarks, is really what's going to drive a cycle of content growth and increase in the cockpit, in particular, but it's not going to come for free. So there is a pretty big step up when you go to the newest and the latest and greatest silicon that is actually capable of supporting AI models. And so, therefore, that's not going to be applicable or affordable by all segments of the market. So what we're seeing here is more of a separation between, let's say, the premium luxury end of the market, which will have to compete on all of these features that we just talked about, right, AI, not just in the cockpit, but also in ADAS and connected features, more and more camera-based vision processing and features related to that. So that's all good, but that's really more in the upper end on account of the significant uplift in the price of these silicon, in particular, which then impacts the overall system. We are talking about a 2x or 3x increase in price, right, not a percent. So that also is causing a need for having more competitive, more feature rich, not necessarily having all of the bells and whistles in AI, in particular in the lower part of the market. And this is going to be a big opportunity for us because we have existing solutions, existing platforms that we can bring to these OEMs. And it's not just in passenger cars. We are starting to see this interest come in commercial vehicles. Very similar to what we see in cars in terms of features and content and, to a lesser extent, in two-wheelers. Although in two wheelers, the volumes are higher and the time to market is shorter. So in general, I see a sort of a segmentation of tech that follows kind of the segmentation of vehicles that we have known for a long-time. And the key is going to be to have solutions that are appropriate for each segment and even for, say, two wheelers and commercial vehicles that are specific and unique to that -- to those parts of the industry. And that's what we've been really trying -- we've been focused on doing. Part of this is to have a vertical integration strategy, right, because that's what helps us drive costs lower and make the systems more affordable. We can take it to a greater extent in software and in displays, to a lesser extent when it comes to silicon, but all of that helps. And I think that also helps separate and differentiate Visteon.