Peter Gassner
Analyst · Morgan Stanley.
Okay. All right. The length of a sales cycle, in this case, this is an initial deal with a very large company. I would say the length of the discussions, roughly 9 months I would guess, give or take, and they start with some awareness. In this case, I think it was an awareness of this person inside the consumer packaged goods company of Veeva because of somebody that used to work in life sciences then went to work to this company and told another person about, hey, this Veeva. So it was very natural, organic. And that person knew somebody from Veeva and they reached out to us. So that's how that particular one started. And in terms of competitive, this is the first initial deal with the top 5 CPG company. Interestingly enough, it's actually a platform deal that's very close to QualityOne, but it's not actually QualityOne in this case. We're in there talking about QualityOne, and they ended up having a need that's very critical and very close to Quality in a similar group, but not exactly Quality. And that's not, I would say, the normal, but that's going to happen sometime. And then therefore, we vet this type of thing. Is this a good use for our platform? In this case, it was because it was adjacent to QualityOne. Also, it was a perfect used case where they had a lot of content to manage and a lot of data to manage. The Vault Platform is uniquely situated for that. The bigger opportunity, of course, in this company is with the QualityOne area, and that's something we'll work on over time. So that's sort of the color, but every particular used case is going to be different. Oftentimes, the customer success and reference selling is going to come into play. Now if you look at this particular customer, our opportunity in that customer is going to be determined also about the -- with the success of this early project because word of that is going to get around. So that's why we're always focused on the customer success for the early customers.