Peter Gassner
Analyst · Jefferies. Your line is open.
On to that first question, really, what I was referring there is to speed of getting to value. So for example, there's quite a few products they purchased together. Now what it could have been instead and in a very quick - not very quick, but over a set of months really looking at, hey, you would like an integrated system, who is a partner we can depend on, who has these things, who have a track record of success. Okay, that's Veeva, let's go that that way. And was driven from a high level of the organization, not from within one of the sub departments. If the customer doesn't go that way, there might be an 18-month sales cycle for each of those applications, in each of those departments with a different start date with independent projects, plans and temporary integrations. . So you double your speed of evaluation and implementation when you go all at once. So that's the main thing that I was referring to, speed to value and cost, right, to eliminate these RFPs, these seven RFPs. Don't do that. Go with Veeva, make it easy. Now in terms of quantifying the value when they get in there, that's something that is not so easy because different customers - different measure value differently. Generally, what people do is - they will ask for references. They will ask each other, hey, we're thinking about using Veeva. Hey, I know this person that, that other company is using Veeva and I'll ask them, hey, how is they go and do they like it? Are they getting what they expect. So it's really that. And I think those are actually more accurate because those are leading indicators versus depending on a lagging measurement, and did you measure it correctly. So for better or for worse, that's how that usually goes.