Matt Puckett
Analyst · Guggenheim. Please procced with your question.
Yes, feeling bullish about China. As we turn to growth in Q4 at plus 10%, recall, in Q3, it was minus 10%, so a positive inflection. The North Face might not surprise you, is also leading a growth year, was up nearly 40% in Q4. And we certainly expect continued momentum in fiscal year ‘24. First, we have a lot of underpenetrated brands with a tremendous amount of upside. Second, there's a lot of category tailwinds with government support. And three, we're certainly also reaping the benefits of our own focus. As you probably know, we moved our headquarter to Shanghai for the region with a local leader in that city. We have more localized innovation and marketing plans, and we're certainly investing to fuel into that long-term growth opportunities. So very bullish about Greater China and feel very good about where we stand and what it will do for the business in fiscal year ‘24. Supreme, the best way I describe it is, it remains a great brand and acquisition. There's no doubt about it. We saw sequential improvement in Q4, which is good. And we're expecting growth from the business margin accretive growth for the company in fiscal year ‘24. And we're very confident in our go-wide strategy. We call that our goal is to increase global access to the brand from today, 20% of global consumers to 40% in three years. And there are three strategic pillars behind it: First, grow brand awareness; second, expand in new categories, including footwear; and last but not least, geographic expansion with [Indiscernible] and focus on Asia. The key to that is store openings, which, of course, is the key -- the big reason why our performance, as Matt said earlier, was perhaps a little more uneven in the last couple of years. We've done very little of that, given COVID, but we'll reaccelerate that work. Stores are performing really well. Our best market is Japan these days, which is growing strongly, and it's no surprise that that's also the market where we have the most stores, even more stores than in the United States. We recently entered the Beijing market and that store is performing well. The latest store openings in the U.S. in Los Angeles, where we've moved the previous location and in Chicago performing well. And we're now focused on opening more markets in Asia. So long-term growth tailwinds on a great brand with a lot of opportunities ahead.