Yes. No, it's a great question. And again, I always start with -- it starts with our fundamental offering of a collection of very differentiated boutique managers that have distinctive strategies and approaches to investing, right? So we've never tried to generically offer all things to all people.
So when you talk about equity, our equity managers, Kayne and SGA is just 2 examples, are very different, and their compelling nature of how they invest has made them attractive, right? So -- and then I add to that -- so it starts with, you really need to have good managers, good investment performance. I think in this competitive active versus passive and fee-conscious world, having truly differentiated managers that can distinguish themselves on a risk-adjusted basis, in particular, is really important. But then you need to have effective distribution. So we've generally said, we have to have both of those things working in tandem.
And because of the diversity of our products, our thought is that we'll generally always have something that should be attractive to investors at a given point in time. And I'm glad that you sort of pointed out the loans. When loans are -- when one of our asset class is out of favor, we will participate. So even during that period where we had those outflows in loans, I think as you're sort of alluding to, beneath that, there was incredible strength in the rest of the products.
And there'll be a time where loans, I don't know when it will be, will be our best-selling strategy. I just don't know whether it's 4 quarters or 8 quarters from now. That's sort of the point of what we do with our portfolio of differentiated managers and offerings is really to have that holistic full set of building blocks that I think because they're differentiated from other strategies, and I think our distribution and our marketing resources are very focused on being consultative and really thoughtful around how they position it.
And then lastly, the other thing I'll say is we don't make money from raising assets, we make money from retaining assets. So a lot of the work that we do is really about making sure that we sell something correctly that, therefore, has a longer life, which then ultimately creates more accretion and profitability to the bottom line.