Earnings Labs

Victoria's Secret & Co. (VSCO)

Q4 2025 Earnings Call· Thu, Mar 5, 2026

$51.67

-1.66%

Key Takeaways · AI generated
AI summary not yet generated for this transcript. Generation in progress for older transcripts; check back soon, or browse the full transcript below.

Same-Day

-11.35%

1 Week

-14.68%

1 Month

-7.84%

vs S&P

-4.49%

Transcript

Operator

Operator

Good morning. My name is Amanda, and I will be your conference operator today. At this time, I would like to welcome everyone to the Victoria's Secret & Co. Fourth Quarter and Fiscal 2025 Earnings Conference Call. Please be advised that today's conference is being recorded. All parties will remain in a listen-only mode until the question and answer session of today's call. I will now turn the call over to Priya Trevetti, Senior Vice President and Global Head of Investor Relations and Treasury of Victoria's Secret & Co. Priya, you may begin.

Priya Trevetti

Management

Good morning, and welcome to Victoria's Secret & Co. Fourth Quarter and Fiscal 2025 Earnings Conference Call. For the period ended January 31. Joining me on the call today is Chief Executive Officer, Hillary Super, and Chief Financial and Operating Officer, Scott Sekella. We are available today for approximately 30 minutes to answer questions. I would like to remind you that any forward-looking statements we may make today are subject to our Safe Harbor statement found in our SEC filings, and in our press releases. Certain results we discuss on the call today are adjusted results and exclude the impact of certain items described in our press releases and in our SEC filings. Reconciliations of these and other non-GAAP measures to the most comparable GAAP measures are included in our press release, our SEC filings, and in the investor presentation posted on the Investors section of our website. I will now turn the call over to Hillary.

Hillary Super

Management

Thanks, Priya. Good morning, everyone, and thank you for joining us today. This is a standout year for our business. We returned to growth mode in 2025 with full year comp sales up 5%. Fourth quarter and full year results exceeded top and bottom line guidance reflecting strength across brands, channels, and geographies. In the fourth quarter, we grew comp sales 8% to deliver our highest fourth quarter revenue since becoming an independent public company. Brand momentum is building, our customer file is growing, and we are gaining market share. Eighteen months ago, I joined Victoria's Secret & Co. because I saw one of the compelling transformation opportunities in retail. To capture that opportunity, we put in place a clear road map for the business. Our Path to Potential strategy. Built on four pillars. Supercharging our bra authority, recommitting to PINK, fueling growth in beauty, and evolving our brand projection and go-to-market strategy. Throughout the year, we executed this strategy with focus and discipline. We assembled a leadership team that has rallied around the new direction for our business, re-centering the organization around what matters most. Creating emotionally compelling product, building brand heat, and deepening our connection with the customer. While still early in our transformation, the results to date are clear. We reasserted our leadership in bras, restoring the category to growth for the first time in four years. We reignited PINK, delivering its strongest growth year in a decade. And we steadily grew our nearly $1 billion beauty business. We also expanded our customer file for the first time in years. A signature brand moment in 2025 was the fashion show, which re-established Victoria's Secret & Co. at the center of the cultural conversation and translated directly into business momentum. It also marked a meaningful step forward in…

Scott Sekella

Management

Thanks, Hillary, and thank you, everyone, for joining today's call. Before I begin, as a reminder, in 2024, we recorded a change in our accounting estimate related to the expected future redemption of outstanding gift cards issued by the company. As a result of this change in accounting estimate, we recognized a one-time cumulative adjustment which increased net sales, gross margin, and operating income by approximately $26 million in 2024. That said, we are pleased to report fourth quarter and full year results that exceeded the high end of our guidance on both the top and bottom line. For fiscal 2025, excluding last year's gift card breakage benefit, net sales grew 6% to $6.553 billion. Adjusted operating income rose 16% to $403 million and adjusted EPS increased 22% to $3.00, all despite $85 million in net tariff pressure. Now let us review our fourth quarter results in more detail. Net sales for the quarter were $2.270 billion, an increase of $164 million or 8% over last year, or 9% excluding the one-time gift card breakage benefit. Comp sales increased 8% for the second consecutive quarter. These results exceeded expectations and reflected broad-based growth at Victoria's Secret, PINK, and Beauty, and across all channels and geographies. We saw increases in sales metrics, including higher comp traffic and average order value, reduced promotions, and increased regular price selling. AURs in the quarter were up 6% compared to last year and up 7% excluding panties. Hillary explained how we accessed the insights from 2024 and applied these learnings across the business. I want to highlight the operational excellence we are building as an organization. Our cross-functional teams have delivered more frequent product newness and bolder marketing and storytelling. This strong execution translated into impressive fourth quarter results. In North America, our total intimates…

Operator

Operator

Thank you. And one follow-up to allow ample time to respond to each participant that may wish to participate in this portion of the call. For our first question, we will go to the line of Matthew Boss with JPMorgan. Your line is open.

Matthew Boss

Analyst

Great. Thanks, and congrats on a nice quarter. So maybe, Hillary, could you elaborate on new customer acquisition trends following the inflection in the file to growth last quarter? And just what inning you see marketing and product improvement in today as we think about sustaining momentum into 2026?

Hillary Super

Management

Sure. Sure, Matt. So customer acquisition. When you look at our total customer file, we are seeing growth across new, retained, and reactivated, but the highest growth in new. And within that, we are seeing a nice uptick in younger customers. It is a little gray because there is a delayed match in age range, so it is not a precise science, but we do see that and we see anecdotally in our business that we are increasing our count of new customers, which feels great. I would also add that from an income perspective, we are seeing consistent performance across the board in all income cohorts. And we are seeing growth in the customer count across all income cohorts as well as spend. So we are feeling really good about the complexion of customers as we enter 2026. In relation to marketing and what we have planned, you know, the team is just getting started. When we executed Q3 and Q4, the majority of the leadership team on the brand side was new. And so while we are tremendously happy with the success we had in the back half of the year, we are just getting started and we are learning things every day that we are playing forward. I think Valentine's execution is an example of that, where we learned the power, the virality of a K-pop group like TWICE, brought them back to collaborate on Valentine's Day, and just saw record results from that collaboration. So we are moving quickly. We have a number of events planned for both brands. And I think one of the things I am most excited about is we are really starting to find our voice with the PINK brand and what resonates there. I think we were farther along with VS and building brand heat in VS, and I am very excited about some of the things that are in the pipeline for PINK. So all the way around, we are feeling really positive.

Matthew Boss

Analyst

Great. And then maybe, Scott, as a follow-up, I think you mentioned momentum multiple times. I lost count in terms of the first quarter to date. But maybe just if you could elaborate on the momentum that you are seeing first quarter to date, maybe relative to the 10% to 13% revenue growth outlook and just drivers of the demand acceleration that you are seeing relative to holiday.

Scott Sekella

Management

Yeah. I mean, you know, coming off of holiday, which started with the fashion show heat, continued with the product newness. And then when you think about the fourth quarter setting Valentine's Day a little bit earlier and getting the heat around Valentine's Day in Q4. That carried in to February through Valentine's Day, and we saw, you know, impressive traffic, especially the week of Valentine's Day, which has set us up for a strong Q1 with that guide of plus 10% to plus 13%. I will say, you know, February is probably our easiest comp month given, you know, last year the trends were down and then sort of rebounded in March and April. So for Q1, we expect that 10% to plus 13%, but the March–April time frame will probably be a little bit below what we are seeing in February.

Hillary Super

Management

And then I will just jump in on the categories. We are really, really pleased in February to see very broad-based success across business units, across channels, and even in the categories that we are really focusing on. So I would say very consistent, very broad-based success. That being said, the things that I am really paying attention to in VS are sleep and intimates. In PINK it is bras, apparel, and collaborations, and in Beauty it is fine fragrance and mists. And I am really happy to report that all of those businesses are performing very well and very consistently.

Matthew Boss

Analyst

It is great color. Best of luck.

Operator

Operator

Thank you. Our next question comes from Simeon Siegel with Guggenheim Partners. Your line is open.

Simeon Siegel

Analyst · Guggenheim Partners. Your line is open.

Great. Thanks. Hey, everyone. Good morning. Really nice job. So Hillary and team, obviously, you have this slate here behind you. You are seeing what is working, what is it, maybe it feels like you have a really nice handle on the brand. So just as we take a step back, anything you are willing to share about how large you think each brand can and should be? And then I do not know if it is Hillary or Scott, but just any notable discrepancy in AUR, I think, versus Victoria this past quarter. And do you see greater go-forward opportunity at either brand? Thank you.

Hillary Super

Management

Sure. I am just very optimistic about all three business units. I do not see a reason why we cannot hit historical levels of sales in VS and Co. in general. I am not going to point to any specific numbers by brand, but we see tremendous runway in all of them. And we are working towards delivering that. I am feeling great across the board and with PINK, I think we are just really getting started. In terms of AUR, we are seeing broad-based success across removing promotions. But two things I want to highlight are real strength in bra AUR, which just goes back to leaning into our expertise, authority, and storytelling, as well as our in-store service. And then the other thing I would highlight as a real win was PINK apparel, where we saw double-digit AUR increases. And we have been able to, I think, make the most headway with delayering promotions. But we still think there is tremendous room to continue delayering, and we continue to look at that and discuss it and work towards it every day.

Simeon Siegel

Analyst · Guggenheim Partners. Your line is open.

That is really great. Great job, guys. Best of luck for the year.

Operator

Operator

Our next question comes from Mauricio Serna with UBS. Your line is open.

Mauricio Serna

Analyst · UBS. Your line is open.

Great. Good morning, and thanks for taking our questions. First, to Hillary, maybe could you talk about, you know, on a higher level, in what inning do you see yourself on the turnaround of VS and PINK? Just curious because, you know, you have had now three consistent quarters of very strong comp sales. So just thinking, like, how far along do you think you are on this turnaround? And maybe could you elaborate on the market share trends you saw in the quarter for the North America bras and panties categories? Thank you.

Hillary Super

Management

Sure. What inning are we in? You know, early to mid. I think it is different for each business unit. Victoria's Secret brand, I think, is farthest along. That team has been working together for the longest. I think we, you know, have the clearest view of what we needed to be dominant in there, which is obviously bras being at the heart of that business. It is really just clicking. And there is so much that we can build upon there. I feel great about that. I think in PINK, we are seeing equally strong results, but we are more in learning mode. I would say this customer has changed more than the Victoria's Secret customer. The 20-year-old today is very different than the 20-year-old twenty years ago when this brand started. So we are learning and acting and seeing real success. And one of the things that I would point to outside of TWICE and what we have been able to do with that collaboration is really learning through the LoveShackFancy collaboration, applying those learnings to our PINK by Frankies collab that just dropped a couple weeks ago and seeing that turn into measurable results. And so we are consistently reading, learning, and reacting in PINK, and I think we are in earlier innings because of that. And then in Beauty, Beauty is a very technical business. There is a lot of innovation that is required. We have made some key hires, and we are really thinking a little bit longer term in Beauty. So that innovation and that regulatory element of Beauty takes a little bit of time, so we are going to be a little more conservative with Beauty in 2026 with the intention to start ramping up in 2027. I think you asked me one other question. Market share—yes. Super pleased with market share increases in all of the key categories. The only other thing that I would say to elaborate is it does look like we are taking share from the value sector primarily, which was where we had targeted all along. And so we continue to see that coming to fruition. And we are super excited that we are able to provide the emotional connection without having to drive promotions to entice those customers, and that is also just feeling like a real proof point for us.

Mauricio Serna

Analyst · UBS. Your line is open.

Great. And just a quick follow-up for Scott. Maybe could you talk about the cadence of tariff impact throughout the year? You just kind of said that the first quarter is going to be the biggest one, but just more details would be very helpful. And just to clarify on the rates you are using, you are assuming a 20% for, you know, every country except China. Does that include also, like, India being, like, 18% coming down to 18% from 50%? Just wanted to understand that since I think you have exposure to that market. Thank you.

Scott Sekella

Management

Yeah. Yeah. Let me start with the second and then tackle the first. So we are assuming tariff rates in place prior to the Supreme Court ruling, and so we will continue to monitor the developments with that. With India, we had a good chunk of the 50% mitigated, so going to 18% is a smaller impact for us. So it does not really move the needle in a significant manner. In terms of the cadence of tariffs throughout the year, as we said, it will be heavier kind of in the first half and particularly even in first quarter if you think about tariffs were not in place in Q1 last year. So we will see, you know, about a 175 bps headwind in the quarter on that tariff pressure for Q1. And then it will still be an impact in Q2, but it will be lesser of an impact in the back half as, one, we start to lap tariffs, but two, our mitigation even continues to execute and ramp up through the back half.

Mauricio Serna

Analyst · UBS. Your line is open.

Thanks so much, and best of luck.

Operator

Operator

Thank you. Our next question comes from Corey Tarlowe with Jefferies. Your line is open.

Corey Tarlowe

Analyst · Jefferies. Your line is open.

Hillary, I wanted to ask you about what worked well for you in 2025, and then as you think about 2026, if you could, for us, just zoom in on what you are looking to change in the first half specifically. Because I think if you compare what we saw in the back half of last year, some of that product and floor sets had your mark on it, but we heard it in your prepared remarks today about how emphatic you are about the new floor sets that are really hitting. So I was curious about what it is that you really see as the biggest factors of change in the first half of this year. And if you would like to elaborate about back half as well, that would be great too, but I wanted to zoom in there. Thanks so much.

Hillary Super

Management

Sure, Corey. Really proud of 2025 across the board. I think both from a product evolution standpoint, a cultural connection standpoint, and from a marketing optimization standpoint. I would say those were the three major levers that we pulled and worked in concert together to create the tangible results. As I think about assortment specifically to your question, Q1, the quarter we are in right now, really starting with Valentine's Day, is the first season that we, as a new team, all worked together from beginning to end, from concept to customer. And so you are seeing all of our insights, all of our conversations, all of our debates and hard work come to fruition with these floor sets. And I think more than anything, we have breathed new life into this assortment. It is more energetic. It is more fun. It is a little more youthful. We are not taking ourselves super seriously. Intimates should not be a serious business. This is about fun and escape and joyfulness. And I think that is really coming through on our floor sets. Particularly in the front half of the year, we have marketing optimization as a huge lever as that team really started to impact the back half of the year. And from our analysis on back-half-of-the-year marketing optimization, the analysis is telling us that, like, there is even more we can do, in particular with how we put the fashion show into the world. So we had a very specific pre, during, and post media strategy that worked very well, much better than it did the year prior, but even more to do there next year. So we have a very robust calendar of deliveries, activation, new ideas, new cultural connections in both brands throughout the entire year. I am not going to tell you what they are. But we are excited. And I think what you will see is the power of this executive team coming together as they all anniversary a year together and they start supercharging their ideas and really driving outsized results.

Corey Tarlowe

Analyst · Jefferies. Your line is open.

That is great. So I guess a follow-up for Scott. Given all the excitement that is flowing into the business and sort of circling that square with the outlook for the year. How do you think about the factors of upside to the current guidance? Thanks so much.

Scott Sekella

Management

Yes. I mean, we feel really good about our current guide. As we have shared with Q1, a plus 10% to plus 13%. We touched on the momentum coming into the quarter and what we are seeing. I think you will see that momentum sort of carry into Q2. And then as we start lapping the higher comps in the back half, we see a runway to growth there, but it probably will not be as high as the growth in the front half is how we are thinking about it right now. But excited for all of these new floor sets. Excited for how the marketing is bringing the story to life, and I think it is setting us up for that sustainable growth throughout the year.

Corey Tarlowe

Analyst · Jefferies. Your line is open.

Great. Thanks so much, and best of luck.

Operator

Operator

Thank you. Our next question comes from Brooke Roach with Goldman Sachs. Your line is open. Good morning and thank you for taking our question.

Brooke Roach

Analyst · Goldman Sachs. Your line is open. Good morning and thank you for taking our question.

I was hoping I could follow up on Matt's question on marketing. What marketing spend as a percent of sales is embedded within the plan this year versus last year? Do you expect that rate to move higher on a medium-term basis given that you have with your customer engagement strategy?

Scott Sekella

Management

Yeah. I will touch on the first part and then Hillary can give some color. But in terms of marketing as a percent of sales, we see it picking up slightly right now. We see there is opportunity to potentially invest more where we can get a return on that ad spend. And so we did invest more through the back half, where we saw those opportunities, last year. And we are planning for a slight uptick this year.

Hillary Super

Management

And then I would just add that we have, you know, we have tremendous opportunity in optimization of marketing, especially in terms of segmented marketing. We are in the early stages of really evolving with the customer as she evolves her purchase and sort of consideration journey with agentic commerce. And then we are going to be looking for places where we have opportunities, where we have an absolutely unbelievable idea that is potentially out of the box and something that we want to bring to market. And so we are working to make sure that we have levers we can pull when those things arise. And we can manage it within our budgets. And, you know, those are some of the things I am most excited about, to be honest with you.

Brooke Roach

Analyst · Goldman Sachs. Your line is open. Good morning and thank you for taking our question.

That is great color. Scott, as you look at the merch margin opportunity ahead, how much more opportunity do you see from promotional reduction and what are your pricing plans? And how might that change as a result of the dynamic tariff environment that we currently find ourselves in?

Scott Sekella

Management

Yeah. Great question. As we went through 2025, you know, we had tailwinds from pulling back on promotions pretty much all year, even in Q4, which is a heavier promotional period, and we were still identifying days of promotions that we could shorten. We also increased our holiday GWP buy-in. So we are always looking for those opportunities, and we see those opportunities all through 2026 as well. As these brands become more about emotion versus promotion, we will continue to get tailwinds from pricing and promotions throughout the year. We also talked last year where we implemented some strategic price increases where we saw value gaps. So some of that will lap in the front half. We continue to monitor the consumer reaction, but we have not seen the consumer pull back. So I think you will see AURs continue to tick up throughout the year. And then we continue to monitor tariffs. I mean, as we said, we are planning with the tariffs that were in place prior to the recent developments. We talked about the color of how that is going to weigh on the front half versus the back half. But the other piece I would touch on with margins is just as we grow, we have got that low leverage point. So as we grow north of that 1% to 2%, we are going to continue to leverage in a meaningful way on buying and occupancy, which is what we have seen these last couple quarters. Whereas tariffs have come on in a big way, we have been able to still grow that gross margin rate.

Hillary Super

Management

Great. Thanks so much. I will pass it on.

Operator

Operator

Thank you. Our next question comes from Marni Shapiro with The Retail Tracker. Your line is open.

Marni Shapiro

Analyst · The Retail Tracker. Your line is open.

Hey, guys. Congratulations. And especially on Valentine's Day, I am still shook that you had Hailey Bieber. It looked so beautiful. I do want to focus a little bit on PINK. It feels like PINK is getting its grounding and footing around the balance of apparel versus intimates versus beauty and accessories. I am curious if you could kind of outline what it should look like long term with the hits of fashion from your collaborations, like the denim that you pop in there. And where does active and beauty kind of fit into the PINK assortment now?

Hillary Super

Management

Sure. You are right. I think we are hitting our stride, and we are putting the puzzle pieces together here. And Ali said to me last week, she said, you know, it is really feeling great that the business is about 30% intimates, 30% core icons, and then 30% collaborations and fun that is unexpected. So I thought that was a good comment and something that we are really thinking about and refining. So lots of runway here, lots of experimentation. And then the key is when something clicks is how fast we can run with it to the next idea. And I think the team has done a tremendous, tremendous job at that. And then in terms of accessories and beauty, you know, I think—I am an accessories merchant from way back, so I have a lot of passion about that category, and I think there is upside and opportunity there. I think we need to spend some time really brainstorming that. We are not quite there yet, so that will be future upside. And then with beauty, we are actively working on that, so I expect that to be an early 2027 evolution as the team gets in place and starts working on longer-term ideas for PINK Beauty. But, you know, we know that that customer is deeply engaged with beauty, and we certainly think we have an opportunity there.

Marni Shapiro

Analyst · The Retail Tracker. Your line is open.

And so does ACTIVE fall into core icons? And then if you could also touch on VSX, which I feel like also seems to have more consistency and, like, a real home in the stores over the last, you know, four to six months.

Hillary Super

Management

Yes. Okay. So active within PINK is actually in apparel. That being said, I think that the trend is moving away from sort of a head-to-toe leggings-bra look, and so we are evolving with that into more of a lifestyle look. So it will not be as pure of an active category as it has been in the past. It will be a bit more mixed. As it relates to VSX, we continue to have great success in our authority with sports bras and really thinking of those as an extension of our bra authority initiatives. I think we have an opportunity to sharpen that assortment, focus it in, and in many cases I think it is more of a digital opportunity than a stores opportunity, and so we are rightsizing that square footage in stores as we move towards the back half of this year. But we have a little fine tuning to do there. And so, as we see the enormous, enormous opportunities in the four pillars, we are really focusing our effort on that. And then we have some of these other secondary opportunities, which we will start pursuing more in the out years.

Marni Shapiro

Analyst · The Retail Tracker. Your line is open.

Fantastic. Thank you, guys.

Operator

Operator

Thank you. Our next question comes from Ike Boruchow with Wells Fargo. Your line is open.

Ike Boruchow

Analyst · Wells Fargo. Your line is open.

Hey, everyone. Let me add my congrats. Just wanted to ask about two things, I think, for Scott, maybe for Hillary. Firstly, on the momentum quarter to date, I am sorry if I missed this, did you reference what the U.S. business is comping thus far? Is there any shifts that are impacting the business in the first quarter, Chinese New Year, anything that we should be thinking about? And then a follow-up, Scott, just on the margins, I think you had guided some slight leverage in the fourth quarter, and we saw some slight deleverage even though the revenue was significantly better. Can you kind of walk us through what exactly happened on the cost line and why there was not some better flow through there? Just kinda curious if that was incentive comp or something else, some pull forward of investment. Thank you.

Scott Sekella

Management

Yeah. So quarter to date, no real shifts, like, in or out of the quarter. So quarter to date, we have got the momentum coming off of, you know, Valentine's Day, super strong set that dropped in January. That momentum, as I said, carried into the Valentine's Day period, and Valentine's Day week the traffic was just phenomenal. So, you know, February is the lowest comp month, particularly of the year but also of the quarter, as things started to turn in that March–April time frame. So for the quarter, we expect March and April to kind of be below what we are seeing in February, but still result in that 10% to 13% guide. There is a little bit of shift between April and March, but that is all in Q1 as Easter shifts from April to March this year. So it does not impact in or out of the quarter. In terms of the margin, so gross margin grew—the adjusted gross margin rate grew year over year. Obviously, we had the tariff headwinds. But then we leveraged on buying and occupancy. And then we had more favorable promos and pricing than we initially thought, because as the quarter progressed, even though it is a promotional period, we found opportunities to continue to pull back. From an SG&A perspective, we did invest a little bit more in marketing to drive some of those outsized sales, but then we have higher incentive comp given the outperformance. So that is sort of the cost drag, if you will, from an SG&A perspective.

Ike Boruchow

Analyst · Wells Fargo. Your line is open.

Got it. Thanks, Scott.

Operator

Operator

Thank you. Our next question comes from Dana Telsey with Telsey Advisory Group. Your line is open.

Dana Telsey

Analyst · Telsey Advisory Group. Your line is open.

Hi. Congratulations, everyone. Hillary, you mentioned a pop-up for PINK in SoHo happening sometime. What are the markers that you need to see that would make PINK a stand-alone concept for you? And then given the success of the fashion show in 2025, what learnings or hindsight are you thinking about for 2026 that could make it even more impactful? Thank you.

Hillary Super

Management

Hi, Dana. Thanks. Okay. PINK stand-alone. We are doing a long-term pop-up in SoHo in the bull's-eye of the traffic pattern in that area. So we are very excited about that. It is going to be a little bit of a laboratory for us as we start to build out some of these additional categories that Marni was asking about. We are going to be looking at the KPIs of, you know, traffic, conversion, store productivity, all of those things. But also, it is a brand-building and marketing moment and a customer connection moment. And what is very interesting about this modern 20-year-old is that, you know, she is living and sort of beginning her connection with a brand in a digital world. Everything is happening off of her phone, but then she is seeking out in-real-life experiences. You know, they refer to her as the lonely generation. She is looking for that third space. And we are seeing a higher penetration of store sales for the PINK brand. So we are looking to create that special space and learn about that. Do I think that we would have a very significant PINK stand-alone strategy that comes out of it? Probably not. We like the side-by-side format, but I do think that there will be specific locations, whether they are college towns, etcetera, where there are particularly high levels of young customers where we may want to experiment with this. And so it is a first step towards that, and I think we are going to learn a lot. And I think we are going to have a lot of fun in the meantime.

Hillary Super

Management

We learned a lot with the fashion show. Overall, we were very, very pleased and saw much higher returns on our investment than we did a year prior. Part of that came from the very specific planning of the pre, during, and post media activation strategy. We learned that we could do more. I think we learned that the global approach to talent was an extremely important piece of its success globally. We learned that having a distinctly PINK section was particularly disruptive in a positive way for the PINK business. And I think we really have an appetite to move beyond a singular event a year. It is really an unlock to thinking about how we might be in conversation with our customer in a more evergreen way. And so those are all things that we are thinking about as we enter 2026 and beyond.

Dana Telsey

Analyst · Telsey Advisory Group. Your line is open.

Thank you.

Operator

Operator

Thank you. We have time for one more question. Our last question comes from Adrienne Yih with Barclays. Your line is open.

Adrienne Yih

Analyst

Great. Thank you so much, and great to see the progress, Hillary, Scott, and the whole team. I guess I will start with it seems like, you know, we have all been on this journey of kind of elevating the business and getting back to your historical strength. This seems like really kind of an acceleration in that journey. When you are kind of getting feedback from customers and the new customers, are they recognizing now how highly complex bras are to make—well-fitted bras? Are they understanding the quality and the investments that you are making there? It was really nice to see the bras returning, the bra segment returning to growth. If you can talk about kind of the cadence of launches and the feedback that you are getting in that particular category. And then secondarily, I have to ask this, Middle East—I know you do franchises there. We are calculating maybe 2% of exposure there. If you can talk about any disruption there. Thank you.

Hillary Super

Management

Sure. I will start, and then I will pass to Scott on the Middle East question. So with bras, I think that we are in the very early stages of reeducating and reengaging with our customer on our authority and expertise in bras. The amount of time, energy, resources we expend to fit and perfect bras. The culture that we have in stores around bra fitting and that it is a very personal, very emotional experience and one that I think our teams do very, very well and build long-term connections around. And then thirdly, I would say middle-funnel marketing with influencers' testimonials about bras, their love for bras, has also been really impactful and, I think, something that has been missing. We have not had that authoritative voice for years. I think bringing that voice back while being able to strike a balance of emotion with authority has been the real key because it is an emotional purchase. It is a technical fit purchase, but also an emotional purchase. And I think we are doing a very good job threading that line. In terms of cadence of launches, we have a robust cadence of launches, events, and milestones this year in both brands. And it is something that we are investing more resources and energy around. And really, we have learned that we must be always-on in bras in some way, shape, or form. And so that is our intention this year, and we are excited with what is to come.

Scott Sekella

Management

Adrienne, in terms of the Middle East, we are obviously staying very close to the situation and monitoring the developments and how long this may last. But there are two areas right now that we are paying close attention to. One is just shipments to North America. We are experiencing some delays, not material, that are going to have a broader impact on the business that way. And then as you said, we have got franchise partners in the Middle East. There are a handful of store closures right now. This is where our business model helps mitigate some risk because even though there are store closures, the impact to us is the royalty rate as that product sells to the end consumer. So the impact is a bit less than if it were our own stores.

Adrienne Yih

Analyst

And is it fair to assume it is no sourcing there? No sourcing exposure?

Scott Sekella

Management

No real sourcing exposure. No.

Operator

Operator

Thank you very much. Best of luck. Great results.

Hillary Super

Management

Thank you. Thanks, Adrienne.

Operator

Operator

Thank you all for participating in the Victoria's Secret & Co. Fourth Quarter and Fiscal 2025 Earnings Conference Call. That concludes today's conference. Please disconnect at this time and enjoy the rest of your day.