Sam Mitchell
Analyst · Morgan Stanley. Your line is open
Yes, I would not characterize it as totally unusual, especially when you've seen the amount of inflation that we've experienced over the last couple years. And I - when you've executed, in our case, 4 to 5 price increases across channels in a relatively short period of time, it is somewhat disruptive to our plans in growing the business. And it does put more pressure on the price point in the short term too, as customers really on the DIFM side potentially are shopping more aggressively to make sure that they've got the best possible price. So in the installer side of the business, it puts us somewhat in a defensive posture. And I'm pleased with how we're paddling through that, but it is having a negative impact on our unit margin expectations for the installer business in the near term as we project into 2019. On the DIY side of the business, we experienced a similar environment to this back in 2011 and 2012 where we went through significant raw material inflation and as we executed price increases, we did see some resistance at higher price points with the consumer, and we had to modify our promotional plans to address that. And ultimately, of course, we were able to manage through that. We're seeing something similar to that in 2018 here with some of the promotions. As we pushed up promoted price points in DIY, we were seeing a bit of consumer pushback on that in terms of the overall pull of those promotions. So as we're addressing our plans for 2019, we're making sure that, the promotion plans that we're executing with each one of the major retailers, is it addressing making sure we're getting the right price points. And on a positive news, we've been able to, in DIY, move through pricing to cover much of our cost increases. And we're then - we're getting good discussion with the DIY retailers on adjustments that we need to make, leveraging our promotional spend, our advertising and promotion plans to make sure that we've got the right plans in place to ensure that Valvoline share is in fact stable in what we see to be a pretty competitive environment. And so just coming back to DIY and finishing on that: As I shared in the last quarter, we saw a good amount of promotion activity at each - at a number of the retail accounts and that elevated activity is - we're expecting that to continue into 2019, and we're building our plans around that. And so as we look at 2019, we're just taking a bit more of a defensive posture in terms of the progress that we expect to make during the fiscal year ahead.