Francis Shammo
Analyst · Goldman Sachs
Thank you, Jason. Okay, so let's address the ARPU first. So if you look at what we did, we came out of December at 2.5%, as I said in the previous comment. We had a very soft January. We continued to maintain our upgrades. If you recall, when we launched the iPhone initially, we had a week of just upgrades to our current base, which we felt was important to show our loyalty to our customers, who stayed with us, even though we didn't have the iPhone. And then we launched the iPhone, and we had people who were waiting for that device. So again, the first half of the quarter was soft. There was really no incremental ARPU, if you will, in that first half, given that sales were low and upgrades continued. But as we launched the iPhone, and if you think about it, it was only a half a quarter, but it's also important to realize that when we launched the iPhone, initially, we only launched it through our direct channel, and a couple major retailers. And then in the beginning of March, we launched it to the rest of our national retailers, and some of our regional retailers, and we really weren't 100% out there with the distribution until mid-March. The second piece is, is that we only had two weeks of sales worth on the LTE device on smartphones. And then finally, we just launched the 4G device at the last day of the month. So I think if you look at all of this and you look at the pro rata of access on these devices, that's why we only generated 2.2% of growth, but we accelerated to 2.8%. And as we said, we think that this will just continue to accelerate as the year goes on, as we launch these initial devices. Now getting into your margin comment, no, I don't think that you'll see a decline in the second quarter. The fluctuation, I believe, will come when a new device from Apple is launched, whenever that may be, and that we will be, on the first time, in equal footing with our competitors on a new phone hitting the market, which will also be a global device. So I think there will be some fluctuations when that happens, but we don't anticipate any fluctuation in the second quarter.