Niraj Shah
Analyst · Canaccord Genuity. Please go ahead.
Thanks, Maria. I guess, what I would say is, I think we’re seeing good momentum with both. Now remember, we have a lot of customers that we’ve engaged with over time and the way those metrics work is you can only be a new order once ever. So, while the active customer number, you go fall out if you don’t buy in 12 months and then you can come back and do it if you buy. The new orders, repeat orders, you would have to, but be buying for literally the first time ever, right, going back in our history. And, so when we talk about I think earlier we referenced the customer filed 90 million customers. So, that gives you, for example, a bit of a feel of like the reach. And, so what I would say is, when you see, I think it’s been roughly 2 million new orders a quarter. We think that’s a pretty strong number considering the state of the economy. And, the fact that really one of the bigger opportunities for us is when you look at the breadth of the people we’ve encountered sometime in the last 20 odd years, we start thinking about their potential to become a habitual customer buying from us many times a year, why we’re excited about the loyalty program, why we’re excited about all the things we’re doing that cause you to prefer us more and more. That all those orders, whether you bought with us in the last year or not, those are all the repeat orders. And, that’s why that’s an 80% plus number. And so, I guess what I would say is, we feel quite strong about our performance in the tough macro that we’re in right now on both the side of the people who’ve been very engaged or in the active customer number already, as well as folks who maybe haven’t bought recently or who are truly new to us. And, the last thing I’d touch on is when you think about the brand campaign and some of the things we’re doing, those are meant to deepen relationships with existing customers, but also draw in new customers. Obviously, things like the loyalty program coming later this year would be something that allows folks to engage with us and then drive frequency. And so, there’s a lot of different things we’re working on that we’re very excited about.