Michel Brousset
Analyst · Telsey Advisory Group. Your line is now live
Yes, of course. Yes, as we mentioned in the last release and we mentioned today, we've had some issues of our own out-of-stock inventory on Obagi. These are -- in Q2 these are substantially better in Q3. We believe that it's going to take at least another couple of quarters to completely restore the levels of stock on the business as a consequence of, as we mentioned before, very strong demand for our products on Obagi as well as some inventory management that we did in prior years to be able to achieve the right level of working capital on the business. But today we are substantially better than in Q2. It's still impacting to some level of Q3 and will continue -- we think it will completely normalize by the end of Q1. In terms of penetration of physician, I mean, we are among -- if not the -- among the most penetrated brands in physician offices and medical practitioners in the country. We are, of course, continuing to add accounts and we continue to build that albeit we think that there is a substantial opportunity in two ways, not just to build penetration, but also build dollars per account on the accounts where we are present. I think we think that is a tremendous opportunity and that's what we are seeing today in our numbers as we launched great innovation that is addressing new patient needs, new consumer needs, we are seeing more dollars flowing also from the same offices. So it is something of both in terms of levers of growth, in terms of physicians' offices, but also dollars per office in what we are building. And then lastly, internationally, I mean, on both brands, we're just at the beginning. A couple of years ago, when -- until recently, in the case of Milk Makeup, it was essentially a North America brand with a little bit of international business. We are growing substantially our international business. Same thing for Obagi, we're just at the beginning of that process. So we expect the international expansion of both brands to be substantial. And what is attractive about both brands is that it pent-up, I would say, the brand equity reservoir that we have built in the US allows us to launch efficiently in other markets as demonstrated what, for example, some I think we've shown you on Milk as well as Obagi. When we launch into a market without us doing particularly advertising or any particular demand creation plan in that market that is new, we have a tremendous amount of success. We show you pictures before the lines in Lyko in Scandinavia of consumers waiting to buy Milk right before and it's obviously because they're heavily influenced by the social media and the global reach of our social media and communities. So lots of opportunity internationally on both brands.