Well, last year -- we've taken it up significantly over the last 5 years. And because we had so much success last year, as you look at Discovery, Animal Planet, ID, TLC, the success that we've had, including at Science, we have a lot more returning series than we've ever had. And returning series that are really, that are freshman or sophomore. So we don't have a lot of older series in our portfolio right now. And so because of that, you will see this year that we'll be relatively flat. And that will be significant because we won't have to go out fishing as much to find new content for 2 reasons. One, our creative team, I think, is better than we've ever had, and we understand our brands and what the viewer is looking for on each channel. But also more importantly, we have a lot of returning series, more than we've ever had, on each channel. So we're in this odd moment where we could spend about the same amount of money and get a lot more creative content because remember that within our business model, when we have series that work, we own those shows for the long haul. So the additional costs of those shows in Season 2, 4, 5 is -- there is no opportunity to come back and really leverage those, and so that's a real opportunity for us. So it will level off, Doug, and I think that, that will help with -- you see a big pickup in amortization this year, you'll see that level off significantly because we're going to be tapering down, but I think we'll taper down and we'll accelerate market share.