David M. Zaslav
Management
Thanks, Todd. First, the cycle internationally in general tends to be more like three years versus five years or six years or seven years here in the U.S., that's first. And this won't surprise most of you, but there really is a difference historically in pricing of distribution deals. The way that it's worked historically is that you get your extra pricing by growth. So price has been relatively flat over the last 10 years for most of us in the content business, and it's because distribution was growing pretty aggressively almost around the world. We still see aggressive growth, meaningful growth in Latin America, particularly Brazil and Mexico, although Brazil has slowed down a little bit with the economy, and India, we're seeing meaningful growth in Eastern Europe. There are lot of other markets that are more mature now, like Western Europe and a number of the markets in Japan. What we've been able to do with our strategy, which is starting to come through and we'll take a shorter time than it did here in the U.S. where the cycle is longer, is we have been scaling up in Europe over the last four years or five years. And with the Olympics, with Eurosport, but more importantly just with the overall scale expansion, because we've been growing our market share double-digit for the last six consecutive years in Europe and Latin America, we now sit with distributors. And we started about a year-and-a-half ago where in Western Europe, since there's very modest sub growth, it's not going to work for us. And so the good news is we have enough scale, we believe, to drive price. And we've been able to do that as our deals come up, the same way we had an attack plan to drive a step up in pricing here in the U.S., we have that outside the U.S. We're not executing it everywhere because there were a number of markets we're getting better than double-digit growth just because gestationally these continue to be higher growth markets. And then those markets, we'll play the old game where we're continuing to grow share, we're getting our channels carried, distributors are promoting us, and we're getting double-digit growth. In the more mature markets, we are being quite aggressive. Look, in Sweden, we pulled our signal. And we were off for four days, and then we went back on and we were able to get better than double-digit increase. Across much of Europe on renewals, we have been very clear that our scale is up, our investment is up, and we need significant increases. And so you'll see those come in over the next couple of years.