David M. Zaslav
Management
Okay, sure. Look, I think Netflix is a terrific company and they've had a lot of success in putting together quality content as well as acquiring content from existing players. And they've been in nonfiction and they are continuing to do some nonfiction. I think directionally, it's – they've moved to be more like an HBO and so I think in terms of where Netflix sits with us, we see them more as a premium service. Both Showtime and HBO also are doing some nonfiction and documentaries. And so we don't really see them as a competitor with our brands. Our focus really has been to get, to tighten up our brands to focus more on nourishing our core audiences so that we have super fans and we can be reaching them and build a steadier and longer viewership on each of our brands around the world. And, we have seen that with Discovery outside the US, which is continuing to grow globally, ID, which is breaking out, has grown over 10% this year domestically, and more than that outside the US, as well as Oprah and Science and Animal Planet. And, so we are really focused on curating through brands and we are finding that our pipeline is strong, particularly because of our leadership with Discovery as the number one channel for men in the U.S. and almost every market around the world. We are a first place that producers are coming to. Also, because of the amount of volume, as well as for each of our other channels, on crime, we are number one because we buy the most, in the African-American space now with Oprah, Oprah has become the number one place. I think focusing on our brands and nourishing our audience is really the key for us for growth and I think Netflix is doing quite well and it just reiterates the fact that nonfiction is strong. On DirecTV Now, we were able to work out a deal that I think works really well for DirecTV and for us. The idea with Now is that they're going to have an opportunity to reach out to subscribers that maybe they couldn't otherwise get and for us, we think a lot of that, at least hearing from DirecTV, is going to be a younger demo or cord-nevers, at least in the initial tranche. But for us, we are well covered. A number of our services are going to be carried and at least 85% of the economics we will be reaping from each subscriber. And, we expect that to the extent that it rolls out and it's meaningful, that we will find what we have found on smaller bundles around the world, that our viewership becomes stronger. So we have been able to secure a strong position which I think works well for us and works well for DirecTV because they have very high quality services to offer on DirecTV Now.