Yes. And so maybe to comment on the couple of the growth opportunities that you mentioned, Jessica, I do think there is tremendous opportunity, and I do think we will be able to get behind that. That's why David talked about shifting the investment focus a little bit.
But starting with the games business, we've spent a lot of time over the past year going into a lot of granular detail across all of the areas of our capital allocation. And the games business has shown tremendous success, not only from a P&L perspective, really, as David said, contributing hundreds of millions of dollars to our consolidated profits, but also from a return on investment perspective.
I've double- and triple-checked some of the metrics here because it's such a great investment opportunity. And I'm stunned that we haven't been investing more into this opportunity under JB's and David Haddad's leadership here. And I think we have to do more. There's a lot more opportunity there, and we're going to start tackling that.
On the D2C side, again, just take a step back here, over just 1.5 years, we're now looking for this year at a breakeven/positive business after $2 billion of losses last year. We've rightsized the structure. We've got a state-of-the-art platform. And as David said, we're coming off of a quarter with virtually no fresh content on the platform. We want to get behind that. When we come back, when Casey's content comes back to the platform, we want to get behind it. We know that we can get tremendous returns on our marketing spend behind new content. And we will take advantage of that, and I do think we have a real opportunity here.
On the film side and the TV production side, as I said, it's still a little fluid. Unfortunately, we still don't have a resolution for the strike yet. But clearly, that business should be coming back to growth after being a very significant drag in the second half of this year. So a lot that we want to get behind and a lot that I think is going to contribute to growth for the company.
And also, on the linear side itself, we're not on the sidelines. I mean we're not just standing by and watching. There's a lot that the team is working on that Bruce Campbell and Jon Steinlauf have restructured the sales team. We've got more opportunities in dynamic ad insertion. We've got more opportunities in utilizing our data. With every additional ad-light subscriber, we're going to get additional reach, additional scale, which helps on the pricing side.
So there's a lot going on. Again, I decided to be as open about the ad market this morning as I was because we feel we have to be transparent here, but there's a lot we're doing. And as I said, we're hopeful.