Jean-Briac Perrette
Analyst
Yes, Robert, on the scaling point, what makes us -- partly makes us confident, a, is we've seen data points, obviously, with things like the Australian launch this year of markets where our content has been in market maybe through a license partner or distributor for years. And we know the success of the content in those markets. We've seen it. We have the data on the performance, and that's partly what gives us high confidence, particularly in these 3 big European markets, U.K., Germany and Italy, of what the content can do once it comes out of those license agreements and into our stand-alone HBO Max service, number one. Number two is all the product is the content. And at the end of the day, the slate that we have coming in '26, building into '27 and launching into a decade of Harry Potter, we feel better than ever about the quality, both in terms of the performance of that content as well as an increasing volume, both of U.S. originated content as well as some local OP, local original productions in select markets. And then as David said, look, no consumers anywhere in the world right now are asking for more content. Many consumers are sort of drowning in the more. We feel better and better about where we've landed over the last 12, 24 months in differentiating our proposition, all based on, as David said, quality. And it's really starting to resonate. And you see that from every hit that Casey and the team have been producing with the numbers growing not only in absolutes, but also week-to-week this year between The Pitt growing week-to-week, Last of Us, now we're starting to see that. We saw that with Task. And so our marketing content and product improvements give us a lot of confidence that we can continue to see great penetration and growth as we scale. And the total 150 million subs that David referenced earlier, a bunch of those we have through partnerships that we have locked in. And so we have good visibility towards both revenue and the scaling of subscribers in that time, and we can't wait to get after it. 2026 should be for us the biggest year of growth that we've seen in a long time for HBO Max.