Bernard Duroc-Danner
Analyst
First, if you just look at 20% decline, our rough judgment would be that we'd probably, just in terms of natural share gains, pick up about half of the decline. In other words, if it's down 20%, we're going to be down 10%. This is the first judgment. Why? Simply because we have low market shares in a number of places, which we are gradually inching back. So it's a continuation of what we've done. It really happens in Eastern Hemisphere, happens in Latin America, x Venezuela and Ecuador, which in essence we are not -- we have a very, very small presence and it will keep it small. The other factor in when we look at our assessment for '16 is not a top line factor. It is a cost factor. In reading the prepared comments, it's always hard to be able to highlight the parts that are particularly useful. But when we count everything that we've done in '15, we're very honest about it. We have just under $1.4 billion of measurable, I mean really measurable, cost actions, $1.385 billion exactly. We know that we'll need just about $730 million. We actually realized as we went through the P&L in '15, maybe because of the timing of these things. So you got a little over $650 million on the cost side, which have been acted upon that are coming in, now, in January, in February, et cetera, in '16, we're taking further actions as we're taking down 6,000 people more company-wide and some more actions around supply chain. So the point being that combination of natural share gains that are nothing spectacular than just that they are -- at the end, the dollars are not large, we're not that large of a company at the end of the day. But in a number of the areas, we have unnaturally low market share, so it's sort of quite easy to gain if only because in the areas we specialize in we have good performance, and then you have that. And then you have simply a very strong tailwind, which is on the cost side, probably stronger than just about any other companies, because we've been obsessive about it and we have more to cut.