Michael Happe
Analyst · CL King. Your line is now open.
Yeah, that continues to be an opportunity for us, I'll probably turn our comments less so at that particular competitor, who ran into some challenges within the last six to nine months and more so at the opportunity. But it certainly has challenged many of the dealers, that have carried the Roadtrek or HYMER brands in North America, and sent them, obviously looking for alternate solutions. Now in most cases, we have existing dealers already in those markets. And for our existing dealers, it's an opportunity for us to continue to put good Winnebago-branded product in front of them to potentially take advantage of this opportunity and steal that market share from the Roadtrek and HYMER brands. I think we've done that. If you've looked at the retail market share results that have come out recently here from SSI, and as we all know, those are not always complete the moment that they're released, and there's a little ebb and flow of those as they settle. But I believe in the last retail report on Class Bs, we took somewhere in the neighborhood of five more points in market share in that category in that time period. So we are taking share there. We are really just trying to play our game and ramp it up even further as opposed to in any way shape or form -- or in no way shape or form saying anything negative about Roadtrek or HYMER. It's more about what Winnebago has available. And as Roadtrek has a new parent coming into this market that tries to stabilize that business, we anticipate that competition from them and other RV manufacturers will elevate and we have to be very, very committed. That's why this supply chain disruption in our third quarter was especially disappointing, because you can make the argument that our retail share gains could have been even higher in our third quarter, and/or in the coming months, have we been able to deliver some of the product that we had hoped to deliver. So the timing of that is particularly unfortunate for us. And I think the market, we have hundreds of back orders, literally retail back orders, in some cases, of products that our end customers want that we have not been able to fulfill. But as both Bryan and I said, that situation appears to be getting better with every week, albeit it's far from being perfect, and so we'll continue to work through that, we do view that as a very temporary situation and not systemic. And we'll get through that, and we'll continue to hopefully compete very vigorously in that space.