Stephen Cooper
Analyst · Deutsche Bank
Good morning, everyone. Thanks for joining us today. I'm very, very pleased to say that we're sustaining our momentum around the world in both Recorded Music and Music Publishing. In our first and second quarters, as well as in the comparable prior year quarters, we've reported double-digit growth. Specifically, in the second quarter, we grew total revenue by 13%, digital revenue by 23% and OIBDA by 11%.
It's been a full year since streaming become largest source of Recorded Music revenue, and the gap has become even more pronounced. Streaming revenue is twice that of physical and 3x the size of downloads. In publishing, where performance is currently the largest source of revenue, digital is about to take over. Already, streaming revenue and publishing has tripled the size of downloads and it continues to grow.
Clearly, the industry's streaming growth is contributing to our results. FP data for calendar '16 showed an increase of 6% for the global Recorded Music business. While physical revenue was down 8% and downloads fell 21%, those declines were more than offset by a 60% jump in streaming, accelerating from 45% last year. Those industry trends are continuing in calendar '17.
During the first 3 months of the year, on a consumption basis, the U.S. rose about 6% driven by a 35% increase in streaming. The U.K. rose 11% with streams up over 55%. Even so, it's important for us to remember that we've only had 2 full years of industry growth after 15 years of contraction. We can't afford to take growth for granted, and we must instead take the necessary steps to control our future. We need to be careful in managing the ongoing transition to streaming around the world. In calendar '16, according to IFPI, the Recorded Music industry's top 15 markets saw wide variations in a percentage of revenue coming from streaming. For example, China was at 81%, while Japan was at 7%. And even though digital finally exceeded 50% of global industry revenue for the first time, 2 of the top 5 markets, Germany and Japan, are still predominantly physical.
Furthermore, it would be unwise to believe that the transition to streaming represents any sort of final evolution for the music business. So while we're working to improve monetization and accelerate the adoption of streaming, we're also exploring many different revenue drivers and future revenue sources. Some of the areas we're currently excited about include high-res audio, live streaming, voice activated services, and both augmented and virtual reality.
While some of these technologies -- with some of these technologies, the business models are nascent, but it's very encouraging to have so many possibilities ahead of us. We never forget, though, that all of this innovation and change will come to nothing unless we're releasing great music. That's why I'm pleased that during the second quarter, our Recorded Music revenue rose 13% globally and publishing was up 16%. Alongside strong carryover sales from artists such as Coldplay, twenty one pilots and Gucci Mane, our highlights this quarter included fantastic music from 2 of the world's biggest superstars. Ed Sheeran's third album, ÷, went straight to #1 in 30 markets, obliterating streaming records and becoming the U.K.'s fastest selling album of all time by a male solo artist. Ed's single, Shape of You, went #1 in over 25 countries, hitting the top of the U.S. and U.K. charts for 14 weeks and the top of the Australian charts for 16 weeks.
Bruno Mars' third album, 24K Magic, hit the top 10 album charts in 26 countries, and his latest single, That's What I Like, recently claimed the top spot on 4 Billboards U.S. singles charts, including the Hot 100.
Meanwhile, our artists and songwriters continue to be awarded prestigious honors. Our Grammy winners this year included twenty one pilots and Sturgill Simpson, who both took home their first wins. Among the Warner/Chappell songwriters, recognized was Beyoncé, who added 2 awards to her record breaking Grammy tally. At the ASCAP Latin Music Awards, our songwriters picked up top honors, including Song of the Year for Silverio Lozada, and long overdue it's fantastic news that Warner/Chappell songwriter, Jay-Z, will be the first rapper inducted into the Songwriter's Hall of Fame.
We continue to invest in local A&R, and look for smart ways to expand our global operations. This quarter, we launched 2 new labels in the U.K., Black Diamond, which will focus on new talent, and Artists to Watch Records, which will identify singles that have potential as global streaming hits.
We expanded our presence in South Korea, where we are partnering with hip-hop label, Brand New Music. We launched Run Out Groove, an imprint, which will find new audiences for out-of-print vinyl gems from our music catalog. And in publishing, we recently opened a new office in Berlin to get us better access to the rapidly growing German songwriter community. All of this momentum is evidence of our focus on 3 strategic priorities: a consistent flow of great new music, international expansion and commercial innovation.
Our strategy continues to pay off as we continue to outperform the industry. We expect music and copyright data for 2016 to show again that we have the largest worldwide Recorded Music share gain of any major, and that Warner/Chappell took share in publishing globally. IFPI 2016 figures show that last year we had more albums in the global top 10 and top 50 lists than any other music company. I'd also like to note that Atlantic and the Warner Bros. affiliated, OVO Sound, were the only labels featured in this year's fast company list of most innovative companies in music. This is fantastic recognition of our industry-leading approach to bridging art and technology, developing amazing artists and fighting inventive ways to reach fans
While I'm pleased with our progress, we're only getting started. There's always more to do and things we can improve. We recently announced that in October, Max Lousada will be promoted to CEO of Recorded Music. Max' vision and drive have transformed our U.K. company over the last 3 years, consistently growing our market share and helping our artists achieve global, record-breaking success. He will be tasked with finding new ways to turbocharge our worldwide labor operations. With Max as CEO of Recorded Music, and Jon Platt as CEO of Warner/Chappell, we will have 2 great music executives driving our creative operations. While Recorded Music and Music Publishing are 2 distinct businesses, Max' appointment will further improve collaboration and communication between our divisions.
The continued cross-pollination of best practices will benefit our artists and songwriters as well as their fans, our people and our partners. The Warner Music Group team is stronger than ever, and I know we can accomplish even more together. With fantastic music, tenacious focus and an incredibly talented team, we're determined to sustain our success. With that, I'll now turn the call over to Eric.