Steve Cooper
Analyst · Bank of America Securities. Your line is now open.
So let me first address Spotify, then I’ll address growth in TikTok. We have experimented with Spotify tools, Marquee and other tools. And if we choose to utilize them, we can utilize them on the same basis as our substantial competitors. So we look at all of these tools, we look at marketing not as an expense, but as an investment. And so when we expend marketing dollars, we look at how and where and when we get the best return on investment. If we find that’s a Spotify tool, we utilize it. If we find it’s other approaches, we utilize them. What we don’t do is utilize tools where we don’t get sufficient return on investment, Jessica. So that’s number one. Number two, we see robust growth for the foreseeable future coming from both the developed markets, North America, Western Europe and very robust growth from emerging markets. Obviously, the emerging markets have a different model because of however you measure it, their GDP, the per capita income, the number of people that are categorized as middle class, on and on and on. But what we do see is even with a more compacted economic model in those emerging markets, it has – streaming has had a meaningful reduction in piracy where we would get a 100% of zero. So the growth, the conversion of people, even if it’s on the free side, is converting people out of piracy into something that ultimately allows them to convert into premium utilization. And that’s good for the music industry and it’s good for the streamers. With respect to TikTok, TikTok is a – it is not really a – it’s not a social platform. It’s an app where the creators are the audience, the audience are the creators. And what we find, it is a source of discovery, both by way of new music and A&R. So from that perspective, it’s very important to us. Economically, it is much more in the start-up category. And because of the economics in India, it will not, in the short term, have a meaningful impact on our revenue. Hopefully, that answers your question.