So Eric, why don't I start, and then you can make all the points, which I am sure on this. So Todd, just to give you a sense of the Warner Music Group, we process 2 billion lines of data every day, and that's growing. So data, I guess, philosophically, you start with it's not so much the data that's important, it's what you can glean out of the data by way of useful information and really informative insights that make sense. When people talk about data oceans, they're literally talking about oceans. And the trick is to be able to organize that data not only -- if you look at data like the Pacific Ocean, while it's important to analyze from 0 to 15 feet, you got to be able to organize, categorize and pull really useful information and really, really great insights from not only 0 to 15 feet in the Pacific Ocean, but all the way down to the Marianas Trench. And so data without the right organization, categorization and algorithms to identify these -- the really useful stuff and the real insights isn't worth much in itself. That being said, we get data on a daily basis from hundreds upon hundreds of sources. And you're right that everybody has got their own data. What makes us different is we're an aggregator of data across all of these platforms. We get data from Live Nation. We get it from Spotify, Apple, YouTube and Deezer, Facebook, TikTok, on and on and on. And while they have and they can analyze their data, it's only one of the cut facets of the diamond, Todd, we actually have the data and the sourcing that allows us to look at every facet of the diamond. So you got to keep in mind that one of the services we provide to our artists and songwriters is data aggregation, which, given our internal data scientists and the way we mine this data, so to speak, allows us to provide them with useful information, and oftentimes, really interesting insights. Is data helpful when you can organize and manage that way? Absolutely. It allows us to -- when they return, it allows us to run far more effectively our marketing and promotion operations because we can focus on where our artist fans are, what they want and what more they are demanding. So the unequivocal answer is data when handled in a proper way does have a lot of value. Incidentally, one of our mantras whenever we do deals is no data, no deal. Eric, you may want to add to that?