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Wrap Technologies, Inc. (WRAP)

Q3 2021 Earnings Call· Fri, Oct 29, 2021

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Transcript

Paul Manley

Management

Good afternoon, and welcome to the Wrap Technologies Third Quarter 2021 Webcast. My name is Paul Manley and I'm Vice President of Investor Relations. Today, we'll provide a report on our progress and performance during the third quarter and an update on our future strategy which stems from our mission to deliver law enforcement technology and training for the de-escalation of potentially dangerous situation. As I walk through our headquarters here in Tempe, Arizona with our new enhanced device, the Bola 150, I'd like to thank our amazing team of engineers who have worked so diligently to bring this next-generation device to market. For the apprehension of non compliance suspects. Joining me on the call today are Tom Smith, our President and CEO; and Jim Barnes, our CFO. Following our prepared remarks, we will conduct a question-and-answer session with Tom and Jim. I'd like to take a moment now to remind you that certain statements made during the call today constitute forward looking statements made to pursuant within the meaning of the Safe Harbor provisions of the Private Securities and Litigation Act of 1995, as amended. Such forward-looking statements are subject to both known and unknown risks and uncertainties that could cause actual results to differ materially from such statements. These risks and uncertainties are described in our earnings press release and in our filings with the SEC. The forward-looking statements made today are as of the date of this call, and we do not undertake any obligation to update the forward-looking statements. With that I'd like to turn the call over to you, Tom.

Tom Smith

Management

Thank you, Paul. And good afternoon, everyone. Our entire company prides itself on hitting things head on. So I'd like to address our revenue performance in the quarter with my opening remarks since I know that will be a top investor focus. We generated 79% revenue growth in the quarter over Q3 2020, which reflect strong performance. Our sales team is clearly making solid progress with many police agencies around the globe and we are seeing that come through in orders and sales. This represents nearly double our revenue performance from last year. We increased trained agencies by 18% to 940 and we increased trained officers by 15% to 3,250 since June 30th. We launched an incredible upgrade to our flagship product, we have continued to position Wrap as a recognized leader in law enforcement. Now, do I think we can do better? Unequivocally the answer is, yes. Our team has not been together long. So we will definitively come together more cohesively. We are constantly learning and improving and we are focusing on long-term success. On that note, we just closed the largest order in our history and we will be releasing more information about this shortly. Plus the feedback we are receiving from officers and agencies after the release of BolaWrap 150 has been fantastic. Like I said, we are positioned well on executing on our plan. Now, there is nothing we're doing is ever easy, especially in the early stages. We have tremendous pride in our mission and our responsibility to deliver our product for the betterment of society. We're just getting started. I will now move on to some more details on our recent progress. During the third quarter, we continue to build the foundations for the future of law enforcement. We introduced the next generation…

Jim Barnes

Management

Thanks, Tom. I'll move straight into discussing the financial highlights for the quarter. First, we generated $1.8 million in revenue for the third quarter. That represented 79% growth over Q3 2020. International revenues represented 42% of third quarter 2021 revenues compared to 70% for the third quarter of 2020. Revenue for the first 9 months of '21 increased to $5.3 million, a 109% increase over the $2.5 million for the same period of 2020. International revenues represented 48% of our '21 year-to-date revenue compared to 72% for year-to-date 2020. Domestic revenues grew by 296% over the prior year, driven in part by BolaWrap success stories documented on bodycam footage. These results also show that our 2021 international business has faced significant COVID headwinds. Over the past 4 quarters, we have consistently find that our revenue growth could be lumpy as we balance COVID related travel restrictions and limitations. This is particularly true with our international business that tends to be large, national, law enforcement agencies as the end user. But overall, we are focused on managing our business for continued growth especially with our launch of the BolaWrap 150. Our gross margin for the third quarter was 39% compared to 32% for Q3 of 2020. And as a reminder, in the second quarter, we incurred a planned line exit expense of $747,000, preparing for the 150 launch. This affected year-to-date margin, which was 38% without the onetime charge. This compares to 34% for the same prior year period. We expect the model 150 will have higher margins that will be realized in 2022 after a start-up period and after phase out of the model 100. But near term, margins are difficult to predict and could be lower due to the product transition and effects of sales channel and product mix.…

Tom Smith

Management

Thanks, Jim. As mentioned earlier, we grew U.S. agencies with trained instructors to just over 940. That's up nearly 18% from the second quarter and over 3x our number from a year ago. This is a leading indicator for our sales team. We have now certified 3,250 officers to train their departments, which is up 16% from the second quarter and 194% increase year-over-year. As of September 30, 2021, we have products in 49 and 50 countries. We believe 50 countries is an important milestone for our young company. We are already seeing early repeat orders, and this will accelerate. As always, my final comments are directed to our team here at Wrap. Thank you for your time and energy to help drive our mission. What we do is bigger than any individual. We are helping create renewed faith in one of the most needed and noble professions in the world. It has never been harder to be a police officer than in today's world. That needs to change. The men and women who devote, risk and sometimes sacrifice their lives to protect our communities need to be supported. At Wrap, we are making a difference one agency at a time. It is always easy to point out problems. Wrap is focused on providing a platform of solutions to help law enforcement and their communities solve these problems. Right now, I invite you to watch a short video highlighting our activities during the third quarter. After the video, Paul will moderate our question-and-answer session.

Paul Manley

Operator

That is such a great video. Thank you, to our marketing team for putting that together. So now let's move to the Q&A with Tom and Jim. As we've done in the past, we will start our questions from our 3 analysts who are currently writing research on us. Then after they have finished, we will answer the questions that have come in from those on the call. If after the Q&A session, your question has not been addressed, please send me an e-mail or give me a call, and I'd be happy to answer it. My contact information will be available on the last slide of this call. With that being said, our first question will come from Greg Gibas from Northland Capital Markets.

Q - Greg Gibas

Analyst

First, in terms of the amount of demos or quotes that you guys are giving on a quarterly basis, is that still trending higher sequentially? Just trying to understand if metrics are still ramping there? And if so, what do you attribute the sequential decline in sales to?

Tom Smith

Management

Yes. It's a great question. And the short answer is yes. We did see a slowdown between July and August when that first delta variant came in to kind of hit the market. People were doing vacations. It's really slow. Europe shuts down for the month of August. So I think that's really what attributed to the slowdown that we saw. And then, obviously, domestically, that continues to do really well for us. I was very pleased with what happened in the domestic market. We are seeing an increase in the number of inquiries for quotes. Again, it's changed that conversation to seeing all the body cams that we have out there from before. And then internationally, we get a lot of information coming -- that they're seeing more and more information, how it's being used here versus elsewhere, and that's what I think really driving a lot of this, but it certainly impacted us over the summer, and then we were really focused on the transition to the BolaWrap 150. So that's something that we were really spending a lot of time on. And that's what really keeps us going, but we are seeing an increase, we are doing our -- its a training a day now. As I mentioned, the number of agencies that are getting trained over 940, the number of officers, over 3,250. Those are all the trends that really are setting the future performance for us on where I think we're going to end up at. So we do see it continuing to increase.

Greg Gibas

Analyst

Okay. Great. And nice to hear that you just received the single largest purchase order to date. Is that -- do you expect that to be recognized in Q4? And then how should we think about kind of gauging the size of that order?

Tom Smith

Management

Yes. Great question. It was actually really nice because our single previous biggest order was back at the beginning of August that we announced, and then this one was exceeded that order. We expect it to go in Q4 and Q1. It's just going to come down to timing of the production and all of those types of things. So that's why we're taking a conservative approach with it to, say, Q4 and Q1. And it is for the Bola 100. So it's something that we've been working on for an extended period of time. And it was really nice to get that over the goal line. There have been some delays, obviously, with that, that we are hoping it would come in sooner, but we do think it's going to be a Q4, Q1 split, just like the one we announced earlier this year was kind of a Q2, Q3 split.

Greg Gibas

Analyst

Okay. Got it. Great. And you mentioned margins being higher for the new 150 device versus the 100 model, but probably not until 2022. Do you expect there to be any other impacts on financials, just on the cost side of the equation? And then how, I guess, how should we think about kind of the difference in margins between the 2 devices?

Tom Smith

Management

Yes. So we -- I have been talking about margins and our goal of getting above 50% in 2022, and it's because we knew that the 150 was coming. That's really what's been setting us up for that. So I don't think it's going to really impact much in Q4, especially with this large international order being the Bola 100, the Gen 1, but 2022, we're very excited about the margins that we're seeing even better than the expectations I originally had. So we do expect that to start rolling in next year, but I think it's going to be a blend and a crossover as to how many people stay with the first generation versus move up to the second generation. And I think, again, from my history, I've seen this before because what the first generation really did for us was establish the market that this works, that people want it. And now we came out with Gen 2, which incorporates a lot of the feedback that people were asking for, meeting customers. It's getting the margins where they need to be. It's -- it was designed for manufacture. It was designed by the officers and Gen 2 being 20% smaller and lighter really answered a lot of those questions. And again, I lived this before. I saw what it did for us, and that's what I'm really excited about for '22 and them really having an impact on those margins.

Paul Manley

Operator

Our next question will come from Jon Hickman from Ladenburg Thalmann.

Jon Hickman

Analyst

So the new 150 is powered by electronics, airbag technology. So in my mind, it shouldn't be regulated by the ATF anymore. Can you guys comment on that?

Tom Smith

Management

Yes. It's a great question. And that was actually the hope when we were originally designing this because it's regulated under a different category. So when we went through the original process of development with this, we still did have to go back and check with ATF to make sure that they were going to not cover us under the National Firearm Act. But because they are so backed up, they're literally telling us it's a 12- to 18-month time frame for them to be able to give us a decision. So we did that back in the spring. And so that would tell us we're going to hear sometime in the spring of '22 to about a year from now. And of course, I ask but with this new technology, can we go ahead and assume that it's not going to be covered on the National Firearm Act? And the answer was no. So, actually, the answer was you guys make the decision. So when talking with counsel, they said the best approach for us conservatively was to keep selling it the way we're selling it today with the same process in place. And then if we do get the ruling that we're hoping and expecting, then the ATF restrictions would go away on the firearm side, and we would be -- it would open up private security in all these other markets for us. But right now, because we don't have a definitive answer from ATF, we're taking, again, a conservative approach and continuing to sell it the way we did with the first generation.

Jon Hickman

Analyst

So you're saying there's a chance that it'll still be a firearm?

Tom Smith

Management

There is a chance there -- if ATF, because we're under their explosives division with the current technology, and we would be under the National Firearm Act, both within ATF. So it doesn't make any sense to me that, that would be the case. The explosive side is clearly the precedence here. However, because our previous device was under the Firearms division, there is a possibility that they could cover us under both. I don't rule anything out when the government is going to make a decision, but we're hopeful that they will let it stay with just things closets.

Jon Hickman

Analyst

So if they regulate, you as a firearm with this new technology, that means automobiles are firearms too?

Tom Smith

Management

You're dead on the argument logic that I had with them because those are millions of them. They're used by NAS and everybody else. So that's exactly the same argument we've had with them. But that's why they can't give us a definitive answer. We had to file a formal application. Again, that was done in the spring, and they're just taking 12 to 18 months to respond to those. We're continually asking, but until we get a formal response, we can't -- we're not going to change the way we're doing it.

Jon Hickman

Analyst

What happens if you sell it anyway?

Tom Smith

Management

So, great question, because I had the same question. And what happens is if I sell it without going through the ATF process and they do come back with a ruling that they are going to continue to regulate it there, then we would have to recall every device that's out there. Every one of them would have to physically come back to us. We can face all kinds of really bad stuff from ATF from fines and other things. And then, we would have to do all the ATF transfers anyway. And since we're already in that process, that's why counsel suggested we continue doing it the way we're doing it and not risk having to go through a recall, fines and all the other things that they could do because at that point, they would say we were selling a firearm improperly or illegally.

Jon Hickman

Analyst

Okay. So let's assume you get your -- the regulation is changed. How will you sell it then?

Tom Smith

Management

Once the regulation is changed, then there's no restrictions, then we don't have a.

Jon Hickman

Analyst

I know, but you're not set up for that.

Tom Smith

Management

Right. We would change at that point. But until that comes down, we don't want to risk it or go through the cost and prepare -- we've had conversations to be able to do that. But right now, until we know otherwise, we didn't want to distract from our current plan of execution with the law enforcement markets. And we've seen that overseas. That was a big step in Canada that they are not regulating it as a firearm, and they can sell to other than law enforcement. So we are seeing some progress in other countries that we're hoping are going to make a difference. But even up there, the new Bola 150 has to now be regulated or looked at again, which that could take another extended period of time for them to give a different ruling because it is a different device. So once that comes down and they give us a decision, then we'll scramble to do it, but I just don't want to distract the team right now on an unknown and an unnecessary time expenditure until we get confirmation.

Jon Hickman

Analyst

Okay. One last question. You intimated in your prepared materials that there might have been some people who delayed purchase for the 150. Can you elaborate on that or quantify that?

Tom Smith

Management

Yes. We had -- and I'll use LAPD because that's an agency that everybody follows. That approval was given back in May to start the trials, and they had some definite requirements in those trials that they wanted to see, an improved battery life and lights on the device. So we have been obviously in conversation with them. And the reason that the trial has not started yet, is because they don't have the devices out there. So we've seen them delay, as an example, in starting this process. We've seen some other agencies that just -- when they took a look at it, they knew that LAPD made some requests, whether they were talking with them, I'm not sure. But we certainly have had some customers that in the voice of the customer program have made requests to us that those requests were incorporated into the BolaWrap 150. And now it's given us the chance to go back to them and some of those agencies, again, they were very anxious for us to get out the new device. And now it's restarted some of those conversations.

Paul Manley

Operator

Our third analyst is Allen Klee from the Maxim Group.

Allen Klee

Analyst

Can you talk about the steps you're taking to overcome international headwinds, perhaps a little bit maybe how you're using dealers and as partners? And then also kind of a best guess on the timing to get the international markets to improve to levels that you expect them to be at in more normal times?

Tom Smith

Management

Yes. Thanks, Alan. So some of the things that we're doing, and I can use the recent trade show that just happened Milipol that was in Paris, as a matter of fact, it was last week. It was very challenging and almost impossible for us to go and attend with all of the requirements to get over there. So in building our team in London with Jags Gill, with Becky Newman, who just joined us, we're getting -- we're taking steps with people out of Europe that they can go and travel and go and attend that trade show. So I didn't go. Nobody from the U.S. went, we had our European team attend that. And if you noticed during the quarter in Italy, Denmark and some of the other Belgium countries, we actually are using the team that we're building in London to help service the European markets because the travel restrictions aren't as difficult as they are here. Asia and the Middle East, that's still up and down on the travel. So really, it's -- I wish we could predict when it's going to change, but we are trying to supplement with different members on the team that are at locations to try and travel. And then through the Zoom videos and the virtual conferences, for example, this order that we just got this week, that's something that we've been working on for quite a while, but we haven't visited that country in over a year. And so all the work was done by the distributor on the ground with the government through the tendering process, and that's how we're also seeing some of these other countries. And it is a challenge to get their attention when they're dealing with COVID or the different scenarios that are out there, but we are seeing our distributors still being able to move these programs forward. And that's -- it was really exciting to get a big order in August and then this order coming this week to be able to announce it because those are the things we've known about and getting them over the goal line is ultimately where we want to be.

Allen Klee

Analyst

That's great. You mentioned -- so help us understand the process of working down the inventory on the BolaWrap 100? How long do you think that takes? And then the potential impact of that? I think you said trade-ins, but how does that work in terms of the impact on the financials?

Tom Smith

Management

Yes. So one of the things that we had to do as we were preparing for the 150 as a team is we were starting to get a lot of restrictions on components from the Bola 100 earlier in the year, in the first half of the year. So at that point, we had to make decisions, and we had to actually stop purchasing a bunch of those components, but we had -- we built up the inventory to make sure it would carry us not only through the rollout of the new Bola 150, but also into supporting it into next year for agencies that have that device, that don't necessarily want to change to the 150 right away. I can tell you this large international order that went with the first generation Bola 100, it certainly has changed the dynamic because they took a lot of the inventory in 500 devices and 50,000 cartridges because we had obviously been building those ahead of time because we transitioned our production over the summer to shut down the 100 line and put the 150 line in place. So it's been quite a group effort to make sure from supply chain to operations, to sales and manufacturing, to keep everything together because we didn't even let the sales group know the official launch of the 150 until it was literally out there and a lot of them watch the official video on October 12th because it was -- the timing was still unsure. So we built up on the inventory. You'll see the raw material -- the finished goods inventory, I think, will change. Obviously, with these orders coming in, and that inventory dwindling down. But at the same time, with some of the supply chain challenges, one of the ways we're mitigating that is to buy ahead on some of the materials for the Bola 150. So you'll see a change between finished goods and raw materials as we are transitioning from the 100 to the 150.

Allen Klee

Analyst

Okay. Last question, I mean, if we're looking over the next 3 to 6 months, what would you say would be the key things that we should be focused on as potential data points and catalysts for your company?

Tom Smith

Management

Yes. So what I look at is the continued side, the tip of the spear for me is the instructors, right? There's continued number of instructors increasing because they're the subject matter experts in the agencies that are going to communicate with this command staff as well as with their communities on what they're doing. So obviously, we get a lot of media attention around that, seeing the number of demos and trainings convert, seeing the number of trained departments increase because that number is several hundred ahead of the agencies that have already purchased. So those are the things that we're going to watch, like we, for example, just last week, had our master instructor school where we brought out over 50 of the master instructors in 1 week to get them all trained on the new device so that we can roll over very quickly and start doing the demos and trainings for the second-generation technology. And then obviously, getting the international order was fantastic for us to continue to see that market grow. And then just -- it's the rocking and tackling of the growth and continued expansion of trainers, agencies using this, body cams coming in. It's really it is WRAP 2.0. It's the next-generation of the company as we expand in this new generation technology, which is -- literally, the responses are just amazing from people that have seen the device, and it's answered a lot of the questions that were nice to have, not need to haves. And I think that's what's also going to change the dynamic as we get it out there because there's a lot of little tweaks behind the scenes that don't make it to the spotlight that really make a difference in that technology. And again, from watching this 20 years ago and what Gen 1 to Gen 2 did for us in my previous group, I'm hoping and expecting we're going to see that same change here within the law enforcement community. And the response has already been indicating that with the people that came out last week, sight I'm seeing, never having seen it and gone through the training, just rave reviews on it. So I think that's -- those are the things you're going to want to watch. And then you're going to watch next year, those margins start to tick up because that 150 is -- I've set that expectation. It's been a goal internally but we can control to get the margins to increase. Q4 is going to be obviously impacted with this large first generation order but into '22, as we get into the new generation, you're going to see those margins start to change and hopefully, quite a bit.

Allen Klee

Analyst

Okay. My last question, and I know you don't give guidance, but it sounded like some of the headwinds that were in this quarter, such as the peak in the delta variant and the summer slowdown in Europe and transitioning your product. It sounds like some of them should lessen in the fourth quarter, all else being equal, so that there's a potential of a stronger quarter. Is that a reasonable way to think about this?

Tom Smith

Management

Yes. I certainly hope so. I mean, another thing that affected us in the third quarter is the biggest law enforcement trade show in the U.S. and one of the biggest in the world, the International Association achieved the Police conference ended up having a hurricane hit New Orleans so, they canceled that trade show. So there's certainly been a number of different dynamics that have affected the market. Looking at a bunch of the headlines from other companies, supply chain, that's why Jim talked about that it's something we're keeping a close eye on. But I do agree that as we try and get COVID, hopefully, to get a little bit more controlled in these states to allow us to keep traveling. And then internationally, as we've got Jags, Becky, Alex and the group over there and the distributors that we were -- I do expect us to continue growing. But I just don't know what the future holds with any of these challenges from this pandemic or the travel restrictions that may or may come or go.

Paul Manley

Operator

Thanks again, Alan. And thank you, again, to all 3 of our analysts that are covering us right now at this time. We really appreciate your support. We do have a lot of questions that have come in. I'm going to try to get to some. A lot of them have been overlapped with some of the analysts as well. Tom or Jim, do you want to give any further update on kind of the LAPD trial, where it is now, what devices and when it's going to start and when do you expect it to end?

Tom Smith

Management

Yes. So as I mentioned, the approval came back in May. Obviously, LAPD has been working with us on the Bola 150. They have the devices, their planning, I believe, is going to be to start rolling that out in late November and December. And then, the original trial was given for a year. So we do talk to them on a very regular basis. They're very involved in what's going on. But we do expect that trial to start before the end of the year as they're getting that program up and running. And then it would take, hopefully, less than a year, but the plan would be 12 months from that point once they actually get the 2 precincts and all the officers trained and out on the streets with the BolaWrap.

Paul Manley

Operator

All right. Great. A few questions are coming in about our monthly burn. Maybe that's a question for Jim. What is your monthly burn? And do you expect that to stay the same, go up, go down over the next few quarters?

Jim Barnes

Management

Our cash operating expenses in Q3 were actually down from Q2. And we expect for the near term, we'll be adding a few people, but our cash operating expenses should. We're running at about $1.5 million per month cash burn at this point in time, and we don't see huge increases in that, in a foreseeable quarter or 2. Next year, we can expand further. We do expect our sales to ramp up and continue on our growth curve.

Paul Manley

Operator

All right. Thank you, Jim. Here's a good one. How do you typically get the body cam videos from police agencies?

Tom Smith

Management

Yes. So what we are conversing with the police departments through training and continual conversation and sending them new materials, we do have a request that they sent us in field use reports and field use data. So we don't always get body cams with them or if there is a body cam, we'll ask if they can share that with us, so that we can use it for training purposes. So it's just through a continual conversation. Sometimes we've offered to give them some equipment to help get the body cams. But it's really been around a training tool that we can share with other agencies so they can see how that works and then be able to share that with everybody when it gets released publicly. So each agency is different. The smaller ones move quicker, which is what we talked about, and that's how we've received so many so far.

Paul Manley

Operator

All right. Perfect. With all the recent hires, what is your employee headcount currently? And do you see this changing? Do you have any holes to fill either in management or in other positions within the company?

Tom Smith

Management

So right now, we're about 50 people, plus or minus. As I said on the prepared remarks, we're confident where we're out in the command staff. So as we grow, we'll address it there. But right now, we feel really good. There might be a couple of people here and there, and we are going to add to our team in WRAP Reality now, with Clark on board, especially on the development side to address some of the rollout there that we've been doing with Amazon web services. But right now, we're right around 50 employees here at the company.

Paul Manley

Operator

A lot of questions have come in about COVID and how it's still affecting us internationally. Have we seen glimpses of it opening up? Or is it still pretty button down internationally? How are your international salespeople traveling or doing the demonstrations or predication to the different agencies or distributors overseas?

Tom Smith

Management

So within Europe, we've seen, obviously, a lot of the European community, they've been able to travel over there. That's one of the reasons we added with Becky Newman coming on with Jags, with Alex, that they've been able to go to Italy. They've been able to go to France. They've been able to go to Denmark, Finland, another different countries. So within the European area, we've seen it. Other parts, as I mentioned, Asia and the Middle East, have still been a lot more restrictive in terms of the travel. So we haven't been able to really make it to those parts of the world yet. And hopefully, if this variant settles down and the countries will open up, then we can start really hitting those areas as well.

Paul Manley

Operator

All right. Thank you, Tom. Maybe one for Jim. It says this one just came in last quarter, you had some cash come in from the exercise of the warrants. Do you have any other warrants outlook there that can still be exercised?

Jim Barnes

Management

Yes, we have about 1.3 million in warrants that become due in the middle of next year that can provide about $8 million worth of additional proceeds. So we're going to start to see how that goes. But we have sufficient cash to manage and finance our growth and our continued operations for approximately 2 years or more. So we're in pretty good shape as a gun company to manage our growth.

Paul Manley

Operator

Great. Thank you, Jim. Few more coming in, one in civilian purchase. I know we've kind of talked about that with Jon Hickman with the ATF, but when will civilians be able to purchase our device?

Tom Smith

Management

We do get a lot of increase from the civilian market as well as private security. But until we get ruling back from ATF from the Firearm's branch whether they're going to continue us in that or not and let us stay with the closest, Right now, with this generation, we have to wait for that ruling to come in. So in the foreseeable future, there's no plans outside of what we're doing today with law enforcement but in addition to the waiting for that ruling from ATF at some whose obviously taking a look at the R&D area as they continue to look in next generation technologies in the future.

Paul Manley

Operator

Okay. Thank you. With the interest of time I think we have a couple more questions, I'll get you right now. Here's a great one. What is your next device coming? How often you plan to upgrade?

Tom Smith

Management

Great question, we get it all the time. And as you can tell, we're very quiet about it. Just like Apple doesn't tell anybody ahead of time, we're not going to be saying anything in terms of when the next technology is coming out. But obviously, with this one, just hitting the market, the previous device hit production a little over two and a half, almost two and a half years ago. So there is a cycle between them. But we don't give any real advancements on when the next tech is coming. And we're super excited with the Bola 150. It answers so many questions, so many requests. This is for me previously, what really took off for us and really set us on the map and, at the previous company, and I believe this will help do the same here. So right now we're just focused on getting the 150 out, getting it into production and getting it out to our customers.

Paul Manley

Operator

That was going to actually lead me to the last question, Tom. A couple people actually asked what makes you most excited about the 150 products?

Tom Smith

Management

Well, it was a long time coming. I'm not going to lie, that was a little bit painful. But it's -- now that it's out there, it's so exciting because it reminds me it's just days of woo, of what happened to us last time. We established at the markets there, we're seeing the body cams. With a lot of the questions, as I said before they've gone from how does this thing really worked to now saying, hey, I saw a body cam that was really similar, how do I get it. And now they get this device in their hands that really feels good and operates super simple. It incorporates a flashlight, incorporates all the changes that they wanted to see that even with a cassette now being made of plastic. And the biggest impact is that we were able to keep the price constant, we didn't have to increase the price. Just because we incorporated all this manufacturing technology and all this technology into the device itself to make it super simple for the officer in the street. That was really, really important. That was one of our biggest design goals was to make sure we didn't have to increase the price on it. And then allow us to get also see the margin increases that we want, and expect of ourselves. So those are the things I'm really excited is now that the market, we've got the Bola 150 here, it was just announced 2 weeks ago. And the response has been tremendous with our instructors last week. You've seen that on social media. So keep following us there as the agencies now start to see and get in their hands in the field. And give us that same feedback that I'm expecting and hoping for.

Paul Manley

Operator

Thank you. And thank you everybody for sending in such great questions. I know, I didn't get to all of them. Again, please reach out to me via email, or my phone number will be on the last slide as well. Thanks again for all the questions that came in. They're great questions, we appreciate it. So with that, I'll turn the call back over to Tom, for his closing comments.

Tom Smith

Management

Well, thanks, Paul. And thank you all for joining us today to review another quarter of continued innovation and community policing solutions. We look forward to the launch of the Bola 150 as the next step in ensuring our officers have the best tools to protect and serve our communities. I hope you felt our excitement for our enhanced updated device or WRAP Reality in the future of Wrap Technologies. We have the privilege and honor to be at the forefront of incredible opportunity to radically change the world of law enforcement for the better. And we will continue to our steadfast progress towards achieving our goal of setting a new standard in first level response tools with a BolaWrap family of products and industry training with WRAP Reality. Every employee from our great production line workers to senior management continues to be deeply passionate and driven to achieve our goals. I hope you and your families have an enjoyable and safe holiday season and New Year. And I look forward to our next webcast in early March, when we will provide you with our Q4 and 2021 year end results and updates. Thank you again and have a great evening.